social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention.

What’s New This Week?

LinkedIn Hits 100 Million Users: There are one million new members each week on this social business platform. To celebrate this major milestone LinkedIn published the infographic below.


And here’s The State of LinkedIn 2011 by Vincenzo Cosenza:

state of linkedin

Facebook Updates Their Facebook Insights Guidelines: This is a must-read for all Facebook page admins to stay current and get the most out of Facebook Insights.

facebook insights

Find out how to monitor key metrics for your Pages Announces New Mobile Site: Using shortened links now gets better for mobile users with this popular link-shortening tool.


Now you can shorten, share and track links on mobile devices just as you can with the full bitly web experience.

Retrevo Launches an E-commerce Platform: This popular consumer electronics review and shopping site now has a consumer electronics marketplace, offering full checkout and unbiased product recommendation.


Retrevo shows a precautionary "Do Not Add to Cart" button for products that are not favorably reviewed.

Here’s another social media tool worth a look.

Home Elephant: A place for people to connect with their neighbors.

And don’t miss this:

Social Media Examiner’s Social Media Success Summit 2011: Check out the largest online social media conference! Help your business grow with social media.

What social media news caught your interest this week? Please share your comments below.

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  • GregThompson

    Nice article! I can’t believe Linkedin has reached 100 million!!!

    Home Elephant actually looks really cool too, will you guys post a review soon?

  • Thanks for the weekly update Cindy.

    On social media statistics – 100m accounts is not the same as 100m active users. Around half of these are inactive on LinkedIn and this ratio is higher for Twitter.

  • alexasamuels

    Hi Cindy! Proud to be one of the active users on LinkedIn, and to have my 80-character story featured on the special anniversary page. Thanks for the weekly recap!

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  • Me too Alexa 🙂

  • Hi Cindy,

    Home elephant looks like a great idea for communities to get involved with, where did you pick that one up from?

  • alexasamuels

    That’s great, Linda! Nice to see New Zealand represented. 🙂

  • Congratulations Alexa! Really cool you’re on their special anniversary page!

  • Way to go Linda! It’s great to see LinkedIn brings you so much business!

  • Linda, it does look interesting doesn’t it? I monitor social media news daily Linda 🙂

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  • Great article cindy and love the site.

  • interested to know more about the home elephant and yes i am wondering what would be next for linked in after 100 million users Linda 🙂

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  • Leland

    I would just like to pipe in that SME’s comparably lower count of total posts (with high quality content though ^^) is a welcome change from sites like venturebeat that are churning out the posts. Thanks. 🙂

  • Lorne

    Nice article. What do you think the future is for LinkedIn groups? I’m finding a lot of Spam being posted which is really putting me off!!

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  • Thanks Leland – We try to do one quality post six days a week.

  • Rbarnes

    Thanks for the article. One of my group managers commented Friday that LinkedIn will no longer let members post jobs in groups without a payment. Networking for jobs is one of the biggest reasons people use LinkedIn. What do you think will happen to the site with this new policy?

  • Great updated stats on LinkedIn!

  • It’s unbelievable one. Is it reached 100 million?

  • Good point Jamie. You still need to see how the people in your industry use each social media platform.

  • Glad you like it Patrick!

  • Prasant, I’m happy to see LinkedIn slowly but surely improving their platform! I’m expecting people to use it more in the future.

  • Lorne, you know the spam issue is an interesting one. In my experience there always an evolution in how spammers amp up their game and what people do to avoid spam. Habits have changed on all of the social media platforms simply to avoid a spam trap.

    For example on the private LinkedIn groups I manage for our Success Summits there is zero tolerance for people you attach links. In practice, people who join the group almost never respect the request to introduce themselves in the designated introduction thread and they usually include a link to their main website. Those links are usually tolerated. Otherwise all updates with links are deleted and people who post off topic links are immediately removed from the group. It means more moderation, but with simple rules the moderation is relatively easy to do and the overall group experience for everyone is a good one.

    I think people will need to be more dedicated to the groups they start and then learn to navigate around the latest spam trends. The groups that are created just to build quick and easy marketing lists will probably not bring in the best results.

  • LinkedIn is definitely making changes right now with regards to jobs. Did you see this: ?

  • GregThompson

    Looks like someone picked up the story on Home Elephant.

  • linkedin a very professional network going on in new era.

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