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social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Instagram Introduces Feed Algorithm to Show Best Posts First: The new Instagram algorithm shifts the order of photos and videos in your feed “based on the likelihood you’ll be interested in the content, your relationship with the person posting, and the timeliness of the post.”

Splash Launches Social Sharing Platform for VR: Splash is a new a “Snapchat-like platform for casual sharing in virtual reality” that “allows you to quickly share 360-degree videos of your surroundings that can be viewed on both smartphones and VR headsets like Google Cardboard.” Splash is currently available on iOS only.

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“Create and share videos in 360 with friends using only your phone!”

Medium Adds Curated Collections: Medium updated its iOS and Android apps with “a brand-new browsable reading experience that integrates your personalized interests with explorable threads of content and diverse viewpoints across different topics.”

medium curated collections

“You’ll be able to find new collections in these sections every day, curated by Medium and a handful of trusted testers.”

Samsung Launches New Social Media Platform, Waffle: Samsung introduced Waffle, “a new content-sharing application” that “enables users to create a new feed of expandable content” and “add to existing related content, as if contributing to a communal graffiti wall.”

Sprout Social Releases New Social Image Resizing Tool: Landscape by Sprout Social is “a powerful image resizing platform designed to help social media marketers, content creators, and business owners keep up with an increasingly visual social world.”

sprout social landscape

“Landscape is a free platform that allows you to turn one image into many, each perfectly optimized for the different social networks and post types you need.”

Our Take on Top News This Week

In this blab from March 18, 2016, Michael Stelzner and guests discuss the top news in social media. Topics include the new feed algorithm and user decline on Instagram (1:47), Facebook Live Video for Pages (24:50), and the new Splash Virtual Reality app (39:50). Subscribe to future shows here.

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More News to Note

Twitter Is Now Turning on Its New Algorithmic Timeline for Everyone: “The algorithm now appears to be enabled by default across the social network, with users reporting that the company started turning it on across the service as early as March 15.”

Google+ for iOS v5.3.0 Brings 3D Touch Support: “Version 5.3.0 brings support to 3D Touch – whenever you tap and hold on the G+ icon, three Quick Actions will pop up: Create a Poll, Share Photos/Videos, and Create New Post.”

Twitter Makes Twitter for Windows 10 Available on Mobile: Twitter for Windows 10 is now available on mobile and includes new features “that make content discovery, as well as both public and private sharing, more seamless than ever.”

Google Rolls Out Google Analytics 360 Suite: The new Google Analytics 360 Suite is “a set of integrated data and marketing analytics products, designed specifically for the needs of enterprise-class marketers.”

Facebook Rolls Out Profile Frames Feature: Facebook’s new profile frames feature allows you to “show your support for a cause, cheer on your favorite sports team, or celebrate a moment in life.”

facebook profile pic frames

Add a frame to your Facebook profile pic to show support for causes, events, or organizations.

Twitter Rolls Out Seamless Login Experience for Twitter Sites and TweetDeck: “Starting today, when you’re logged into any Twitter website, like twitter.com or analytics.twitter.com, you’ll no longer need to log into TweetDeck separately.”

Upcoming Social Media News Worth Following

Google Announces Upcoming Updates to Mobile Search Results: “Beginning in May, [Google will] start rolling out an update to mobile search results that increases the effect of the ranking signal to help [their] users find even more pages that are relevant and mobile-friendly.”

Facebook Expands Availability of Conversion Lift Measurement and Tests New Advertising Insights: Facebook is “scaling and broadening [its] ad measurement solutions” by expanding conversion lift measurement studies and testing new ads reporting fields.

Google Tests Live Sports Commentary in Search Results: Google is testing the ability to “find commentary from a wide range of players, commentators, and experts right from Search.”

google

“These new Search features are experimental and running only during the ICC World T20 2016.”

Some Interesting Studies to Note:

2016 State of Digital Marketing Survey Summary Report: A new digital marketing survey from Ascend2 examines the most significant challenges for digital marketing in 2016 and explores how companies plan to overcome them. This report provides insights on the most important goals and significant barriers for marketers, current metrics, and successful tactics.

Why Your Employees’ Voices Matter on Social: LinkedIn analyzed company update and employee share data from July 2015 and evaluated over 2,800 active companies with at least 2,000 employees on its network. The data shows that employees get double the average CTR from their shares compared to company shares of the exact same content. While companies of every size benefit when their employees share content, LinkedIn found that the biggest beneficiaries are large enterprise companies with more than 10,000 employees. For companies of this size, the median CTR was over 2.4x higher. Companies with fewer than 10,000 employees still saw a considerable boost with CTRs over 1.8x higher than the original company shares.

Instagram Study 2015: Quintly analyzed Instagram data for the whole of 2015 and identified key insights on how marketers and brands should be leveraging the platform. The study looked at the frequency of posts per day and per type (image or video) on Instagram and the growth of the platform relative to a distinct drop in interaction from 4.96 to 3.10 during the year.

Gen X: America’s Most Influential Generation: Yahoo, Audience Theory, and Ipsos surveyed 2,005 U.S. Internet users on their attitudes toward targeted advertising. The research indicates that current ad targeting tactics fall short of reaching audiences of all age levels. Of those surveyed, Millennials are most likely to interact with ads targeted towards them with 37% of respondents saying they would click on ads and 34% saying they are more likely to purchase products from brands that target them. Meanwhile, Baby Boomers are the least likely to interact with targeted ads, with only 17% likely to purchase from brands as a result of targeted ads and only 23% even clicking ads.

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What do you think of the upcoming feed algorithm for Instagram? Have you checked out the curated collections on Medium? Please share your comments below.

social media examiner weekly news march 19 2016

Instagram to Roll Out Algorithm and other social media news for March 19, 2016.

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  • Daniel Mitchell

    Cool stuff

  • Instagram is a place to go

  • So, which topic was the most interesting to you? For me, rolling out an algorithm on Instagram was very mush expected. What bothers me is that all Social Media are going towards the moment when all of them will look mostly the same as other ones, and it’s not cool. They all have their specifics which their audience like, and if they change it, what will stay there, catchy and interesting, but also unique?

  • Supreme Landscaping

    Good article, still not sure about Instagram for my sector? Could be really good for before and after paving, patio and decking projects I guess? Maybe driveways too?

  • Grace Duffy

    I think that would be great! 🙂 Here are some previous post on our site about getting started on Instagram. Hope it leads to some Instagram inspiration!

    http://www.socialmediaexaminer.com/4-ways-your-business-can-get-started-on-instagram/

    http://www.socialmediaexaminer.com/instagram-strategy-how-to-grow-a-loyal-following-with-instagram-with-nathan-chan/

  • Grace Duffy

    It is an expected change and I can certainly see how it can seem that all of the platforms are starting to morph into one and the same. However, each networks still maintains some unique aspects that are valuable to marketers. Especially when it comes to audiences!

  • Grace Duffy

    Thank you!

  • Susan Kim

    Expected doesn’t mean wanted. I guess we all can say it with confidence – it may be good for the medium, but it was made for money. Profit is the main, if not only, reason for this algorithm, cause Instagram’s one of the best SMM platforms, and almost all the advertising revenue goes not in Systrom’s pocket. I’m afraid it will leverage tools like Zengram, where people interact with others automatically, thus driving up their engagement rates. But what i’m afraid of the most is that this algorithm, by eradicating organic reach, will diminish the importance of good content, and Instagram will become facebookish analogue of wallmart, where everything presents but its quality is not worth attention.

  • Well, when we look at the big picture, Facebook bought Instagram, so that wouldn’t be that strange. So far, the biggest audience moving from one Social Media to another are youth, teenagers, because they want to go somewhere where their parents are not present. It was the case with Twitter, then with Instagram, and now they are also on Snapchat. But are they the ones we are targeting, as marketers? It always was and it always will be – posts which all people want to share will always stay on top of every Social Media.

  • Matheo Gallant

    Thank you. I’m already using Instagram and its a big help to read articles like these to increase my market reach.