social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Instagram Introduces Instagram Direct: Instagram Direct gives you “a new way to send photo and video messages to friends.”

Twitter Enables Photos With Direct Messages: With Twitter’s latest iOS and Android app updates, you can now “send and receive photos via direct messages and swipe back and forth between timelines.”

twitter direct message photos

You can now share and view photos via direct message (DM) on your Twitter mobile phone app.

Twitter Introduces Broad Match for Keyword Targeting for Ads: Twitter advertisers can use the new broad match, sentiment filtering and negative keyword match feature “to support the increasingly sophisticated needs around keyword targeting.”

twitter broad match

For example, a coffee shop that wants to reach coffee enthusiasts can run a campaign targeting the broad match keywords “love coffee.”

Facebook Rolls Out Full Availability of New Like and Share Buttons: After testing, Facebook rolled out the new Like button and extended it to the Follow and Like Box plugins as well.

new Facebook buttons

In early tests over the past month after launching the new Like and Share buttons, Facebook has “seen more than a 5% lift in likes and shares across the web.”

Google Is Testing +Post Ads: “+Post ads allow a brand to take a piece of their public Google+ content, like a photo, video or even a hangout, and with a few clicks, turn it into a display ad that can run across the more than 2 million sites in the Google Display Network.” This new feature is currently only offered to a select group of partners.

Your LinkedIn Inbox Gets a New Look: LinkedIn “started to roll out a new, freshly redesigned and easier to navigate inbox experience to help you better manage and build your professional relationships on LinkedIn.”

linkedin inbox

LinkedIn’s new inbox gives you a “cleaner and more streamlined design with larger pictures to make it easier to follow and manage your professional conversations.”

Foursquare No Longer Allows Private Check-ins on iOS7: In the latest iOS7 app update, Foursquare decided to remove the ability to privately check in. Private check-ins are still available on other platforms.

Here’s a cool social media tool worth noting:

Circle: An app to show you local news and events from helpful and positive people who are near you right now.


Use Circle to find out what’s happening near you.

Weekly Marketing Tip

Here we bring you weekly marketing tips from Michael Stelzner, founder of Social Media Examiner:

How to Use Video on Sales Pages

Other Mentions

Introducing Social Media Marketing World: 60+ pros help you master social media marketing! Join Chris Brogan (co-author of The Impact Equation), Mari Smith (co-author of Facebook Marketing: An Hour a Day), Michael Hyatt (author of Platform), Jay Baer (author of Youtility), John Jantsch (author of Duct Tape Marketing), Amy Porterfield (co-author of Facebook Marketing All-in-One for Dummies), Mark Schaefer (author of Tao of Twitter), Michael Stelzner (author of Launch) and experts from more than a dozen brands as they reveal proven social media marketing tactics at Social Media Marketing World 2014—Social Media Examiner’s mega-conference in beautiful San Diego, California.

Check out this overview of the conference or click here for more details.

What do you think? Please share your comments below.

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  • Kelly Fitzgerald Fowler

    Thanks for the tips. Perhaps you could do an East Coast Social Media Conference here in Charleston, SC. Ranked #1 for two years running of city’s to visit in the USA. Very similar to San Diego…we have a ship you could host a party on too…the USS Yorktown.

  • Hey Kelly – We are HQ’d in San Diego so we will be staying here for a while :). You should come on out

  • Khaleel Alqallaf

    Regarding the instagram direct, now people/businesses can use it for
    sending special invites or a pic to thank your followers for following
    your account, Coupons or Rewards, Open private discussions. Also it
    could be answer a questions like people ask you in comment and you reply
    to them by Direct Video . What do you think guys ? and what else it
    could be used for ?

  • Khaleel Alqallaf

    Another thought is that in the future maybe it could be used for paid Ads.

  • Thanks for sharing these updates, Cindy!

    I’m actually most intrigued by Twitter’s Broad Match capabilities for keyword-targeted ads. I’m really looking forward to seeing this capability spread off to all #hastag-heavy platforms eventually. This way we can kiss the endless onslaught of hashtags goodbye!

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