How to Turbo-Boost Your Facebook Page With Apps

social media expert interviewHave you considered enhancing your Facebook page with a Facebook app?  Are you wondering which ones are great and how to add them to your page?

Well, look no further.  In this episode of Social Media Examiner TV, Mari Smith shares her favorite Facebook apps and explains what they can do for your business.

Be sure to share your feedback and see the show notes below.

Watch to the video to find out:

  • How to automate your blog updates to your Facebook page
  • What apps can help you build your Facebook community

Here are a few more things you’ll learn about Facebook apps:

Using Video and Chat Apps

Mari suggests a few Facebook apps that improve engagement and connect with your audience using chat and video.

  • Find out how Vpype helps you connect with your audience with live video
  • Have a look at Justin.tv‘s Live Justin video app and add a tab to your business page
  • Use Clobby to set up a chat lobby on your business page to stimulate conversation with your fans

Connect Foursquare to Your Business Page

Mari goes through the steps you need to connect Foursquare to your business page:

Choose the Right Facebook Apps for Your Promotions

Mari reviews the latest Facebook rules for contests, sweepstakes and drawings.  You’ll want to listen to this to make sure you understand these rules and how third-party Facebook apps can help you run contests.

Here are the three Facebook promotional apps mentioned by Mari:

Find out what else Mari has to say about Facebook apps and which ones you should try out on your business page. Don’t forget to listen for the Facebook marketing tip Mari shares at the end!

If you enjoy this episode of Social Media Examiner TV, make sure to tweet about it (use hashtag #SMEtv), share it on Facebook or even embed it on your blog.

We want to hear from you! Which Facebook apps do you use? Which ones work for you?  Leave us a comment below. Also let us know what you’d like to see in future episodes.

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About the Author, Michael Stelzner

Michael Stelzner is the founder and CEO of Social Media Examiner, founder of My Kids' Adventures and author of the books Launch and Writing White Papers. He's also the host of the Social Media Marketing podcast. Other posts by »




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  • http://athomewithheather.com Heather Masson

    What an info packed blog… I just set up a facebook page yesterday, and so these tips come in very timely for me. I especially like the clobby app to be able to chat on your page.

  • http://www.growyourdivinebusiness.com Kim

    I am trying to view the video and it’s telling me it is private and I need to accept the senders friend request to view it.

    I’ve viewed Mari’s videos in the past and haven’t had an issue, please help!!

  • http://www.internetmarketingblog.gr/ @bartzokas

    Yeah me too!!

  • http://www.stayonsearch.com Mark Thompson

    I never knew about the Foursquare application. Just installed it on a number of my clients websites. Pretty cool!

    You can also look at North Social, they have a ton of professional apps for your Fan Page.

    Great post!
    Mark

  • http://www.weddingphotographerasheville.com Wedding Photographer Asheville

    I am also having an issue with the video not starting. It continues to say it is a ” private video “

  • Jeff

    Video should be working now

  • Jeff

    Video should be working now

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Give it a try now…

  • http://www.weddingphotographerasheville.com Wedding Photographer Asheville

    It is working now. GREAT tips on Facebook marketing! New apps I didn’t know about. Will definitely put them to good use. Thank You.

  • http://www.internetmarketingblog.gr/ @bartzokas

    Thanks

  • http://marismith.com/ Mari Smith

    Thanks, Heather!! Yay, Clobby is such fun – it’s amazing how many people are online and love to come and have an impromptu live chat! Check out http://donut.com for more chat solutions by the same Clobby app makers.

  • http://marismith.com/ Mari Smith

    Awesome!! Enjoy. :)

  • http://www.facebook.com/profile.php?id=13803832 Nick Robinson

    Great tip at the end! Facebook should be the hub for your audience before they discover your blog, products, or services. Amazing.

  • rvanarsdale

    so if we use Wildfireapp say on facebook to run a promotion for a small business we do not need to have a $10,000 ad spend on facebook even if it is administred through a facebook tab?

  • http://twitter.com/RebeccaRuck Rebecca Ruck

    Great information for the small business using facebook to connect! I really enjoyed your video and can’t wait to share what I learned:)

  • Cindy

    Great information. I love the trick on going onto the date stamp and that each post has its own url. Thanks for all you do and can’t wait for the Summit.

    http://www.facebook.com/TSCindy

  • http://twitter.com/iberyoung iberyoung

    Thanks for the placewidget tip. That is going to be great. Combine that with some metics around check-ins and you’ve really got something.

  • Leigh

    Fantastic, easy to follow information. Loved that tip at the end – I didn’t know I could do that!

  • http://athomewithheather.com Heather Masson

    I never knew about Foursquare either, it’s on my list of to-do’s for thing morning

  • http://marismith.com/ Mari Smith

    Thanks a mil, Mark!! :)

  • http://marismith.com/ Mari Smith

    Thanks, Nick. Hmmm, probably different folks have different opinions. Facebook can certainly be the hub for actual conversation, but I do recommend focusing on your own blog/site for ultimately where you want to drive traffic (subscribers, signups, customers etc). :)

  • http://marismith.com/ Mari Smith

    Correct!!! Wildfireapp.com or vitrue.com or involver.com or contextoptional.com are all approved apps that you can run promotions/contests through!

  • http://marismith.com/ Mari Smith

    Thanks, Cindy!! Looking forward to having you with us for the Facebook Success Summit!!!

  • http://marismith.com/ Mari Smith

    Yay! Very true. Of course, there’s also Facebook Places to add to the mix which we reviewed on a previous SMEtv episode: http://www.socialmediaexaminer.com/facebook-places-business-guide/

  • http://marismith.com/ Mari Smith

    heheee — gotta love the Ninja tricks!! :)

  • http://www.lonnietapia.com/ lonnietapia

    I tried to claim my business on Foursquare but they only let cafés, restaurants, and bars do it for now. Thanks for the tip.

  • Jon R

    Are there any apps that can notify me when there is fan activity on my page? A comment app that will send me an email when someone leaves a comment?

  • http://www.facebook.com/profile.php?id=1180779581 Lloyd Tiamfook

    One word for this post and video…AWESOME! Thank you so much for these tips and tricks, they are indeed “ninja” tricks!

  • Taylor Dyer

    Mark do you use North Social now? I am looking at them for our Facebook Apps. through my research they seem to be one of the best?

  • Debbyruth

    Great, practical information–thanks. BTW, that color blue looks great on you!

  • Helder Goncalves

    Great

  • Helder goncalves

    Great Episode Mari.

  • http://www.stayonsearch.com Mark Thompson

    No, actually I JUST found them about 2 days ago. I took at look at their apps and they seem pretty slick. Let me know if you use them, I would love to hear how they are.

  • Mikevet99

    A ton of power packed Golden Nuggets!!!

  • Jeff

    Outstanding video with great tips. I’m most excited about the live video opportunities.

  • Mikevet99

    Hello Mari, I was wondering if you could elaborate on why you suggest to focus on your own Blog site?

  • http://www.facebook.com/dinalima1 Dina Lima

    Thank you Mari for another informative session!

  • Bekki M

    These were some really great tips on Facebook Apps — Totally applicable to company’s just starting out with a Facebook Fan Page and looking to spice it up a bit. Also, the presentation by Mari Smith was excellent!

  • Susan Jacobs

    Great info. Thanks for answering my question about how to add FourSquare to my biz page.

  • Coby Venable

    Very informative! Anything that can be done to boost a business page is vital. As social media platforms continue to outdo each other, we will continue to have more and more features at our disposal. For those of you just getting started on your business Facebook page MapDynamics.com is in the midst of a Facebook for trade shows which could apply to any business. Enjoy! (http://www.map-dynamics.com/blog.php)

  • http://www.extremejohn.com/ Extreme John

    One of my favorite things about the Facebook fan page for my small business for me is the giveaways, it’s also one of the most annoying things as well. Managing and distributing prizes across 7 different locations and ensuring no internal theft occurs in the process can be frustrating and certainly time consuming.

    I will be checking the WIld Fire, Fan appz, etc. Great post thank you.

  • http://marismith.com/ Mari Smith

    heheee – thanks, Lloyd – your comment made me grin from ear to ear!! :)

  • http://marismith.com/ Mari Smith

    Ahhhh, now *that* app, Jon, would be the holy grail of all apps. Alas, I have not heard of a reliable app that will send notifications/emails with fan activity. However, I’m convinced this surely *has* to be a feature Facebook will work on integrating themselves down the road…. she says, patiently drumming fingers on the desk. Lol!!

  • http://marismith.com/ Mari Smith

    Oh ya – interesting. Do you have a physical location where clients actual come visit you? Otherwise, Foursquare – and other LBS like Facebook Places – may not be a good fit. Mind you, check out this new web app called “OneTrueFan” that is being described as the Foursquare for websites: http://techcrunch.com/2010/09/27/onetruefan-is-the-foursquare-for-websites/

  • http://marismith.com/ Mari Smith

    Aw, thanks heaps for saying!!! “Turquoise and bling, that’s my thing” – Lol!! I only ever wear shades of turquoise/light blue when out and about. 90% of my wardrobe is this color – part of my branding and just something fun (and strategic!) I started about two years ago! Even all my luggage matches when I travel. hehe! I’m trying to make sure all my outfits are different for the SocialMediaExaminer TV shows – http://www.youtube.com/socialmediaexaminer

  • http://marismith.com/ Mari Smith

    Thank you kindly! :)

  • http://www.alphacomputer.ca/wpactc Jeff Brown

    Good job on keeping it simple yet very informative Mari. Great ideas to us to try. Loved the tip.

  • Woody Collins

    fabu!

  • http://www.facebook.com/melinda.smylie Melinda Smylie

    Thanks for the interesting video post a great way of explaining the app’s to a new facebook user and one who is a little seasoned too. http://www.facebook.com/machikobaby

  • http://marismith.com/ Mari Smith

    w00t – thank you kindly!!!! )

  • http://marismith.com/ Mari Smith

    YES!! I really enjoy doing live video streaming — I’ve checked out so many of these apps, but quite frankly if I’m going to stream from my fan page, the app really has to function inside of a tab so viewers/new visitors stay *inside* of Facebook. I’m continuing to scope out more, but meantime for sure Vpype is a clear winner!!! (I love how it also saves and archives the actual chat stream too!!)

  • http://marismith.com/ Mari Smith

    Hiya Susan!!!! heheee – more than happy to include you. You’re a TV superstar now, see?! :)

  • http://marismith.com/ Mari Smith

    Awesome – thanks for sharing, Cory!

  • http://marismith.com/ Mari Smith

    Wowee, you sure have your work cut out, John!!! Indeedy, the contest apps out there are really sophisticated, yet simple to use and reasonably priced for what you get!! :) Another one is contextoptional.com and see also bulbstorm.com too.

  • http://marismith.com/ Mari Smith

    Yay!! Thanks a mil, Jeff. Glad to hear you got value from today show!

  • http://marismith.com/ Mari Smith

    Sweet – I appreciate your kind feedback!! :) (Waaay cute fan page, by the way, Melinda!!!)

  • http://marismith.com/ Mari Smith

    Sure! Thing is, when you build your own email opt-in list, this is the height of true permission-based marketing. Your prospects are giving you their name and email address asking for you to serve them with valuable content along with marketing messages. In essence, when people join your Facebook page, they’re giving you similar permission. But, the big difference is your Facebook page is not under your direct control – whereas your blog and email list are always under your control.

    You might check out this recent SME blog post detailing the story of a fan page with 47,000 members that got deactivated. http://www.socialmediaexaminer.com/how-social-media-influence-reinstated-a-popular-facebook-page/ Fortunately, the owners got it back. But, still, this is what I mean about you not having full control.

    Granted, many big brands are starting to ONLY drive viewers/traffic to their Facebook fan page in likes of TV ads. Reason being, that is where people spend the majority of their online time. Facebook users hang out on Facebook longer than any other site.

    So – meet the people where they are, engage with them, build lasting relationships with them. BUT, ultimately, bring them back to your own hub *as well* as that’s where you’ll sell your products and services, etc. Plus, the more traffic to your own site, the more you can sell your own ads (think Mashable, Huffington Post!).

    Hope this makes sense!! :)

  • http://marismith.com/ Mari Smith

    Many thanks, Rebecca – glad to hear you enjoyed today’s episode!! :)

  • http://twitter.com/papayamaya Maya Grinberg

    Thanks so much for the shout, Mari! It can definitely be daunting to consider the strict rules around promotions administered on Facebook, but can be much easier with the understanding that its ok to run promotions on Facebook that are administered by approved third party app developers. Our application is fully compliant with all of Facebook’s promotional guidelines– in fact we’re one of their Preferred Developer Clients and work very closely with the Facebook team.

    We’re always thankful for your continued support of our product and our team! Go pied piper!

  • AngieVanDenzen

    Hi Lonnie,

    Foursquare has been delayed, but I’ve had success in claiming a number of non-cafe venues. The current Foursquare process is as below, I believe it’s the latest. I find their response time has been improving their over time as their systems develop.

    To expedite your claim, please do the following: Open a new ticket by clicking here:
    http://support.foursquare.com/anonymous_requests/new (Include “CLAIM HELP” in the title).

    In the body of the ticket, include the foursquare venue url(s) of your location(s), as well as the foursquare user id(s) of whomever you would like to have manage your venues on foursquare.

    Hopefully that will work for you?
    Angie VanDenzen
    Social Media Coordinator at Circus Communications

  • jriano

    Great info. I started using the chat app right away. The tip about the direct link to posts and tabs was something I was actually looking for!
    You guys are super!

  • http://www.facebook.com/jlinos1 John Linardatos

    I am using North Social they have a lot of apps and their pricing is very reosonable

  • http://blog.jeroenhoekman.com Jeroen Hoekman

    Excellent post Mari, it is amazing how many apps and options I had not heard about before.

  • Nixon Lee

    Love this place..it’s always a wealth of information! great stuff Mari!.

  • GeorgiaB

    awesome thanks mari :)

  • Jones

    Fantastic! Found it super useful! Thanks so much Mari!

  • Juliette

    I’d like to know more about administering contests on FB. Love to see you do something a little more in depth about that, Mari. Thanks for the great content!

  • D_W

    Great post Mari!
    One question regarding the ‘updated’ facebook rules around contests. (as I currently use wildfire app, which is very easy to use and offers some great features)
    Are we now able to run a competition that requires entrants to ‘like’ our page and run this through our own site insted of using these contest apps?
    Thanks Mari!

  • http://pulse.yahoo.com/_R6KKIKOG57FWYWW5DURB3GHVOE Stven Hord

    Mari reviews the recent Facebook rules for contests, sweepstakes and drawings. Want to listen to this to ensure that you understand these rules and how third party applications, Facebook can help you organize competitions.

    translation service

  • http://www.lonnietapia.com/ lonnietapia

    Thanks for the info Mari, very interesting.

  • http://www.lonnietapia.com/ lonnietapia

    Angie,

    Wow, thanks for the info. I’ll try it out today.

  • http://www.manilatop10.com/SpecialOffers.html manilatop10

    I agree, it was a great learning experience & made me realize the upcoming event will be full of huge insights!

  • http://www.xcellimark.com/ Brittany Shelley

    Loved this article! I just installed the Foursquare App for a client. Thanks a bunch! :-)

  • http://www.tonyaponte.me/ Tony Aponte

    This is a great post, Mari. I just finished setting up my new fanpage and this couldn’t have come at a better time. I actually have 2 fanpages and two separate blogs that relate to each of my fanpages so using the networked blog app will help tremendously.

    Thanks
    Tony

  • http://bfound-socialmarketplace.com Bfound-Social MarketPlace

    Great tips Mari!!! I am using Networked blogs already and it fantastic to drive traffic from your Fan page to your blog. I will try Foursquare on my Fan page to see how it goes. Your video was very interesting and and your coaching is awesome!!

  • http://www.facebook.com/FloraTorculas Flora Torculas

    Your branding Mari really works! Every time I see turquoise stuffs, it always reminds me of you. :)

    By the way, thanks for the valuable information you shared on this video, especially about engaging fans using Clobby! I just installed the apps to my clients’ pages. Great hooray to you Mari!

    Can’t wait to hear more great stuffs on the coming Facebook Summit.

    Cheers,
    Flora

  • http://ayannamitchell.com Ayanna K Mitchell

    First time visitor – found you on a link from someone’s page. Awesome content here so I’ve quite obviously subscribed. Looking forward to more valuable information.

    Ayanna

  • Gina Oleary

    Great info. Plan on installing networked blogs apps today. TX!
    Gina
    http://www.facebook.com/thesearchlogixgroup

  • http://www.facebook.com/russrobinson Russ Robinson

    Just noticed that you used my fan page for the segment on adding a Foursquare tab. Cool! =) Also, thanks again for featuring my page in your “9 Companies Doing Facebook Right” webinar. I’ve met all sorts of new people as a result, and enjoyed a nice bump in my fan base too!

    -Russ
    http://facebook.com/RussRobinsonPhotography

  • http://marismith.com/ Mari Smith

    YAY!!! Truly our pleasure to feature you and bring you more peeps, Russ. You’re an exceptional artist… and a great marketer too. :)

  • http://marismith.com/ Mari Smith

    Excellent!! It can be a bit finicky so hang in there!! :)

  • http://marismith.com/ Mari Smith

    Glad to have you in the Social Media Examiner “family,” Ayanna!! :)

  • http://marismith.com/ Mari Smith

    Aww, thanks so much for saying – I’m honored!!!

  • http://marismith.com/ Mari Smith

    Outstanding!! So glad to hear it. :)

  • http://marismith.com/ Mari Smith

    Yay!! Love to hear this!

  • http://marismith.com/ Mari Smith

    Oh sure – you always could. Facebook added in a clause whereby the ONLY requirement we’re allowed to enforce is joining (liking) the page. See this post for helpful guidance:

    http://www.insidefacebook.com/2009/12/31/policy-watch-facebook-page-owners-can-require-users-to-become-fans-in-order-to-enter-contests/

    And here’s Facebook’s Promotions Guidelines:

    http://www.facebook.com/promotions_guidelines.php – see the second sentence of clause 4.2. :)

  • http://marismith.com/ Mari Smith

    Okeedokes, definitely great fodder for an in-depth post/future SMEtv episode!!

  • http://marismith.com/ Mari Smith

    My pleasure – glad you enjoyed it!!

  • http://marismith.com/ Mari Smith

    Ah yes, North Social look like good peeps!

  • http://marismith.com/ Mari Smith

    Woohoo!!!

  • http://marismith.com/ Mari Smith

    Thanks heaps, Jeroen! Phew yes, there are soooooo many apps out there!!

  • http://marismith.com/ Mari Smith

    LOL – hey Maya!! Truly my pleasure to fly the flag for Wildfire!! :)

  • Dana Korey

    Hi Mari, as always you are content rich! Thanks for the tips! Dana

  • http://www.facebook.com/linnea.blair Linnea Blair

    Hi Mari,
    Thanks so much for sharing these apps. I was especially interested in the contests apps as I have a client who can use this now.:)

  • http://www.facebook.com/jacqueline.e.peters Jacqueline Peters

    Hi Mari,

    Thanks for the awesome tips. I learn something new every time.

  • http://www.facebook.com/RobinTramble Robin G Tramble

    Empowering tips as usual Mari. I used to inhale everything you put out because you made it so easy to follow. It’s great to glean from your expertise once again. I’m already using networked blogs, however, the apps and the bit on the unique urls sound interesting. I plan on checking them out. Thanks!

  • http://www.facebook.com/nanette.saylor Nanette Saylor

    Thanks for the tips! Love the quick, easy format here and I’ve already recommended it to others.

  • http://www.facebook.com/profile.php?id=1387567333 Stephanie Rainbow Bell

    Mari — Thanks so much for the contest info especially. I was just helping out a friend recently and we had this great idea for her to give samples of her AWESOME all natural aromatherapy body products via her Fan Page when I found a previous post of yours about the November rule changes — and did NOT discover the December amendment to that! So very excited that I can help @Robin Gil of http://HarmonyByJami.com get more visitors to her Fan Page AND sample her DIVINE products! :) You know how much I adore you Mari!

    Namaste

    Stephanie Rainbow Bell
    http://profiles.to/StephBell

  • Jim Bunch

    Thx a million mari, love the practical tools and apps for driving more engagement on facebook. Cya soon!

  • http://twitter.com/QueCEUs Quantum Units Ed

    The video on these infomercials that Mari and Social Media Examiner collaborate on are of great quality – what tools are you two using to produce these videos?

  • http://www.MoneyMastery.us Kamila Harkavy

    Mari,
    I LOVED this. You so ROCK.
    Perfect timing as I just created a new page: http://www.facebook.com/pages/manage/?act=52524358#!/pages/MoneyMissionMastery/156178744403497
    Can you tell me how to move my posts from the old page to the new page?
    THANKS!!!
    <3 <3 <3

  • http://www.sigmabizlearning.com/ Jamie Gorman

    The Networked Blogs worked great on the fan page. Having a bit of trouble getting the Justin.tv stuff to work and link to my fan page instead of personal page. Do you have a link to a resource with a little more detail?
    BTW, when I set people up on Google Reader and add subscriptions – I add my blog and Social Media Examiner, keep up the great content!
    Thanks,
    Jamie

  • http://www.sigmabizlearning.com/ Jamie Gorman

    Disregard (the justin.tv part, not the “keep up the great content” part) I found what I needed on their FB Fan page, duh! Can’t wait to try it out this afternoon. http://www.facebook.com/justintv

  • Edwertz

    Great!!

  • Barbara

    Nice tips, Mari.

    I had problems with a couple of the apps. Not sure why. I set up Networked Blogs some time ago and friends confirmed me as the author, however whenever I go in to see if it’s working, there’s the same message saying Networked Blogs is down, try again later. Do you know if Facebook is having problems with that?

    Also tried vpyp and it froze up each time. So that was disappointing. Tried contacting the creators but no luck.

    I’m on a mac with the latest operating system, most updated flash, great web cam and mic (I use them with no problem for webinars). So I’m wondering if it’s a mac issue? These things look great – in theory – but I keep running into issues like this that makes it no fun. Do you know if other mac-ers are having these issues?

  • http://www.sigmabizlearning.com/ Jamie Gorman

    I’ve had some issues with apps across the board too. Seemed to spend a lot of time getting them up and going. I’m not happy for your problems, but glad to see it’s not just me!

  • ldsalter

    AWESOME INFO!!! & VERY WELL PUT TOGETHER!!
    THANKS!!!

  • luissandovaljr

    Excellent video Mari! Just when I thought I knew enough you really dropped some great pieces of information in this video. You know sometimes the most obvious opportunities are the ones most overlooked. Thanks again and I’m looking forward to future videos.

  • Charlie Seymour Jr

    The most impressive part of Mari’s video wasn’t the part about the Facebook apps – it was how well she does on camera. She uses several of the techniques we teach, and it was a pleasure to watch her… smart social marketer that she is!

    Charlie Seymour Jr

  • Amina

    Mari Smith!
    I must say that your video is so informative and amazing… I really Like it :) thanks for this great information

  • Jamie Hamilton

    That’s was very helpful and interesting. Thanx for sharing.

  • http://stjamesdentalgroup.com Stjamesdental

    Hi Mari.  Thank you for such a great article and tips.  I just signed up to foursquare like you said and claimed my location.  I am a dentist and was wondering if I should do some kind of campaign and if you have any suggestions for new patinets and current patients.  Thanks in advance.

  • http://www.volvant.com/ Margaret Esme

    Very informative post! Thanks for the tips. :)







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