social media expert interviewIn this video I interview Michael Brito, vice president of Edelman Digital. Michael has worked with some big brands such as Hewlett Packard, Yahoo and Intel.

Michael explains why there’s a need to get your social media message right today and how businesses can use governance and training to do this. And you’ll also hear a great tip on how to get more out of your social media activities.

Be sure to check out the takeaways below after you watch the video.

Here are some of the things you’ll learn in this video:

  • How to avoid broadcasting several different messages on social media
  • Who the right people are to own your messaging
  • Why Intel does a great job using social media
  • What things businesses can do to get more out of social media
  • What kind of actions business should take
  • Current trends in social media
  • How important it is to mobilize your employee base on social media

Find out more about Michael on Edelman Digital’s blog and @EdelmanDigital on Twitter.  And you can also connect with Michael on his personal social media blog Britopian and @britopian on Twitter.

How do you ensure your social media message is the right one for your business? Please share your comments below.

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  • timo

    Great advice, Michael. Brands do it better by engaging consumers directly on their mobile, with mobile social engines like Social Messaging(TM).

  • I still get small businesses that tell me that they don’t care about social media in its present form..but I still try to educate them that they should be doing what the competition is not..and that’s engaging with the customers..

    “Black Seo Guy “Signing Off”

  • The hardest sell to my clients is what I call “Social Media Utopia”. Where every front line employee has a Twitter account and is engaging with customers, and there is a policy in place to guide communication. Business owners go cross-eyed when I tell them of this envisioned “utopia”. How do you suggest I explain this in a less “scary” way?

  • Pingback: How To Get Your Social Media Message Right « Social Media Blogs()

  • Mr. Brito points out some very important developmental weaknesses of many current social media strategies for brands big and small. These listening platforms are made for more than just listening, and I think his point about taking action, or actually doing something constructive with the data they’re collecting, is relevant to all online business ventures.

    When you integrate a strategy like that properly and the company has the right people championing the brand, you get that all-important trust factor that leads to good things.

  • That utopia may never come Nick

  • Good points David!

  • It’s gonna take their peers jumping on board to wake them from their trance Antonio

  • Hi Mike. I was finally getting a chance to view the video, but I’m getting an error message. FYI you might want to check that out.

  • Odd, it is working for me.

  • OBVAVirtualAssistant

    Great video , Michael and i really liked it. We do customer services for small business owners and i am sure that this video will guide us in the right way to achieve our goals.
    Thank you so much

  • anon

    arent you aware that starbucks funds the zionist occupation of palestine , which results in the killing of innocent civilians that goes against all geneva conventions which is a war crime

  • Great video and information! Thanks for sharing.