How to Connect With Local Customers Via Facebook

By Michael Stelzner
Published November 11, 2011

In this video I interview Dennis Yu, CEO of BlitzLocal, an agency that does Facebook advertising for businesses with a local presence.

Dennis shares tips on how to set up a successful Facebook strategy for local businesses.

Be sure to check out the takeaways below after you watch the video.

Here are some of the things you’ll learn in this video:

How to use Facebook to capitalize on reaching local markets
The number of fans brands want to have on Facebook
Why you need to build a critical mass for successful Facebook marketing
Why you need to leverage the existing friends your business already has
How to know whether the Facebook fans you have are a worthwhile investment
How social lead generation is different
What analytics you need to track social lead generation
Why small brands are better at Facebook marketing
How to start with a solid marketing strategy
What you can learn from communication problems already encountered on email marketing

Connect with Dennis on Twitter @dennisyu, check out BlitzLocal on Facebook and get your free BlitzMetrics dashboard.

Does your business have a successful Facebook strategy? What tips do you have to share about leveraging your Facebook marketing? Please leave them below.

Tags: blitzlocal, blitzmetrics, brands, dennis yu, facebook fans, facebook marketing, facebook strategy, local business, michael stelzner, small business, video, video interview

About the Author, Michael Stelzner

Michael Stelzner is the founder and CEO of Social Media Examiner, and author of the books Launch and Writing White Papers. He's also the host of the Social Media Marketing podcast. Other posts by Michael Stelzner »