How to Build a Platform and Get Noticed in a Noisy World

social media expert interviewIn this video I interview Michael Hyatt, chairman of Thomas Nelson Publishers and author of the hot new book called Platform: Get Noticed in a Noisy World.

Michael shares how to grow your own platform. You’ll also discover insights behind his success and how to accelerate your business growth.

Be sure to check out the takeaways below after you watch the video.

Here are some of the things you’ll learn in this video:

  • Why it’s a great time to build your platform.
  • How businesses can control their platform and what that means to you.
  • How you should reframe your thinking.
  • Why you should create wow content and exceed readers’ expectations.
  • How to get more great ideas.
  • The benefits you gain when you give away your best content.
  • What to do to attract more new readers.
  • How to accelerate your growth and reach your inflection point.
  • The key to long-term blogging success.
  • Why podcasting can be a more intimate form of communication.

Connect with Michael on Twitter @michaelhyatt, on Facebook and check out Michael’s blog focused on intentional leadership.

What do you think? Do you give your best content away? What tips do you have to share about your experiences with building a platform? Please leave them below.

Tags: , , , , , , , , ,

About the Author, Michael Stelzner

Michael Stelzner is the founder and CEO of Social Media Examiner, and host of the Social Media Marketing podcast. He also authored of the books Launch and Writing White Papers. Other posts by »




More Info
  • Tommy

    What if I am not a good writer.  How can I develope my blog and get readers to read my blog.

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Tommy – Well there is always video.  Take a look at David Siteman Garland at The Rise to the Top —  http://www.therisetothetop.com/

    However, keep in mind you don’t need to be a great writer.  You simply need to communicate well.

  • Lsmith

    So glad to see the interview with MH. He’s one of my favorites and always has timely wisdom.

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Thanks Lsmith!

  • Drew Frey

    Great interview @mikestelzner:disqus and thanks for sharing. 

    “Give away your best stuff” is great advice but can be hard for some getting into the space to follow. There’s almost a ‘mental hump’ to overcome that can stop people before they ever put pen to paper. 

    I’ll have to check out Michael’s book, “Platform” this week. Sounds interesting!

    Thanks again

    Drew Frey
    Community Manager, @SocialEngine:twitter 

  • Bret Ferguson

    Wow! Great interview! A lot of good stuff to take away in 8 minutes! I’ll re-watch a few times I’m sure!
     

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Thanks Drew!  Speaking from personal experience I can tell you it is absolutely true that giving away your best ideas is super valuable.

  • Drew Frey

    Yeah there’s plenty to digest in there!

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Thanks Bret!  Michael is a gold mine of knowledge :)

  • Carol

    Great interview guys! I love it!

  • http://www.chiefoutsiders.com/ Barbara M Fowler

    I just finished Michael’s book also. I got it on audible and liked it so well, I bought the print version. It provides lots of practical tips and stories. bfowler@chiefoutsiders.com

  • guest

     Can you provide an emailed transcript of this interview, please, if possible?  Especially concerning information-rich content, I prefer to read it rather than watch a video.

    Using video instead of article writing is an Internet trend I am not a fan of – realizing this is an interview. But nevertheless…
    Thanks!

  • http://www.therisetothetop.com David Siteman Garland

    Thanks for the love, Michael. And great point of course. If you can have conversations, you can create content :)

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Hi “Guest,”  I have no transcript.  However the video is only about 8 minutes long :)

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Glad you like Michael’s book Barbara

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Thanks so much Carol

  • Act Comms Fc

    An absolutely awesome interview. I usualy don’t listen to vlogs a lot but this one was great. Okay, now I’m buying the book!

  • Arjit

    Hi….jut wanted to know if the idea of blogging  will work for a person who has not got enough experience behind him . I mean if i want to launch a new platform let’s say  a social gaming platform …will  people really read my blogs? For an experienced person, it might be relatively easy to do a podcast , write blog and so draw more people as bcoz of his credibility. What should a new person do??

  • Pingback: Making Your Voice Heard in the World of Social Media | SCG Content 101()

  • http://www.SmallGroupChurches.com/ Andrew Mason

    “Give away your best stuff and trust that more will come.” Abundance mindset! Awesome!









Pinterest
Join our Social Media Marketing Networking Club
Get Your FREE Copy of the 2014 Social Media Marketing Industry Report
Wondering how your peers are using social media? Get this free report (50 pages, 80+ charts) and never miss another great article from Social Media Examiner.
Check out the Social Media Marketing Podcast!