How Pinterest Helped a Mom Win Major Brands as Clients

social media case studiesStacy Teet, a mother of three and former Air Force intelligence analyst, has been described as a Curator of Awesome.

She is a sought-after contributor to up-and-coming social media sites and is a brand ambassador and consultant to national brands.

Keep reading to learn how Stacy stays on top of the changing world of social while managing her busy home life and clients.

Stacy Teet and Jessica Alba

Jessica Alba of The Honest Co. and Stacy Teet at the Alt Design Summit.

Teet started out as a blogger in 2008, “along with everyone else,” she joked. She wrote about parenting and family topics on her site Kids Stuff World. She soon discovered that her strengths lay in connecting and conversing on social media more than blogging. But she parlayed her blogging into consulting by playing to her strengths. Here’s how she did it.

Organization: Stacy Teet, KSW Media, LLC

Social Media Handles and Stats

Highlights:

#1: Be an Early Adopter

Teet has always loved checking out new platforms and tools. She is constantly keeping an eye out for the latest thing. In 2010, Pinterest was the latest thing, so she wrangled an invitation from one of her connections.

She used her profile to catalog things moms would love—recipes, projects for kids, clothing, etc. She soon had over 65,000 followers. Then she had 125,000, and now boasts over a quarter of a million Pinterest followers.

Stacy on Pinterest

Stacy Teet has amassed over a quarter of a million Pinterest followers.

Her criterion for a new platform or tool is that it must bring something new to the table. “It can be just one new little thing, but if it puts another tool in my toolbox, then I’m going to try it out for a little while.”

Her rule of thumb is to give something new at least a 6-week trial, though she knows there is only so much she can add. “For everything you add, you are taking something else away,” she said.

With Pinterest, she loved its visual nature, and she immediately saw its potential. By being an early adopter, she was able to take advantage of the site’s swelling popularity. By being strategic with her content, she was able to get noticed.

For the past year, she has been a Pinterest consultant and brand ambassador for toy manufacturer Melissa & Doug and several other brands.

“I like to stay two steps ahead of the rest of the people. By the time most people have heard about it, I should already be in there.”

Developers now seek her out, but she still discovers new platforms and tools by watching what the heavy-hitters are doing. She credits a lot of her success to being in the right place at the right time. However, by staying on top of things, “you can put yourself in the right place and time,” she said.

#2: Manage the Fire Hose

When she was in the Air Force, Teet read a Daily Read File every morning to keep on top of the information she needed and get highlights of activity she was following.

A self-described “information hoarder,” she has recreated that approach in her online world. “My goal is never to try to consume everything that people have created out there, but to try to stay on top of it as much as I can and as quickly as I can,” she said.

She always wants to consume the most information in the fastest way possible, and for her that means visually. Her current go-tos are Pinterest and Flipboard.

Teet loves Flipboard because it makes things visual that aren’t inherently visual, such as Twitter streams and RSS feeds. The mobile app gives a magazine-like feel to any content you feed into it.

Flipboard screenshot

Teet uses Flipboard to quickly search her channels.

She uses it for her Twitter, Facebook, Google+ and other accounts, as well as the nearly 600 blogs she follows on Google Reader. (Google just announced it would be powering down Google Reader as of July 1, 2013.)

Google Reader on Flipboard

Teet feeds blogs she follows on Google Reader into Flipboard.

Teet contends that on most social platforms, it doesn’t matter how many people you follow. “As long as you can categorize them and put them in containers that are useful for you, then there’s no limit.”

She categorizes people into approximately 80 channels in Flipboard that she flips through very quickly. “It’s really a powerful tool,” she said. “It’s really saving me a lot of time.”

As she’s flipping through, she shares content to Twitter, Google+ or other sites, emails it to herself or a client or simply flags it to read later using Pocket.

“The big thing is to get through it all, then figure out what you’re going to do with it,” she said. Teet is a big fan of tagging for later. Her Pinterest account, for example, has over 18,000 likes. “I flag and star a lot,” she said. “Maybe I come back to it and do something with it and maybe I don’t.” she said.

In Google+ she has a circle called “My Eyes Only,” where she shares information she doesn’t want to lose.

She spends about 15 minutes per week finding new people to follow, starting with someone who is sharing great content and then “going down the rabbit hole,” as she describes it.

#3: Go Mobile

As a parent of three young children, Teet does not have regular hours that she can devote to her social media work. Instead she uses mobile technology and the dribs and drabs of time that become available to keep tuned in to what is going on.

Everything I do is mobile. I do more things on my iPhone and my iPad than I do on my computer,” said Teet. The only tasks she prefers to do at her desktop are posting articles to her blog and photo editing.

Her iPhone has eight pages of apps that let her access accounts when she is in the carpool line to pick up her kids or at the Y after a workout when she has an hour of childcare left.

Stacy's iPhone screenshot

One of eight pages of apps on Stacy Teet’s iPhone.

One benefit of her fragmented days is that she doesn’t often have to use Buffer or other tools for scheduling updates. She is careful not to overload her audience with too much at one time.

In the military, Teet’s job involved constantly scanning information over five computer screens to find patterns in the data. Having her laptop, iPad and iPhone screen on all at once seems very comfortable. “Now,” she said, “I’m doing kind of the same thing, except I have beautiful pictures to help me.”

How do you rock your social media world? What strengths do you draw on? Leave your comments and questions below.

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About the Author, Louise Julig

Louise is Social Media Examiner’s case study writer. A freelance writer and former engineer, she has a passion for telling compelling true stories. Follow Louise on Twitter @LouiseJulig. Other posts by »




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  • http://www.HobbytoHOT.com/ Bonnie Andrews {Hobby to HOT!}

    Louise, this was such a great read, thank you!
    Stacy, way to go! I can feel your energy through Louise’s descriptions. Thanks for the peak into your sincere awesomeness! It was the perfect way to start my day.

  • Tori

    Thank you for sharing, I took so much away from this article and also found some new tools

  • http://twitter.com/jpm_va Janice McLeod

    Great article. Thanks Louise!

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  • http://www.EntrepreneurOnFire.com/ John Lee Dumas

    Great post Louise! Stacy really rocks! Awesome advice on being an early adopter! In my case, I make it a point to try different concepts to rock my social media world. It’s also good to connect with people, so I make it a point to make my social media pages as interactive as possible. And, it’s really true that pictures help to encourage engagement.

    Have a rockin Wednesday everyone!

    ~John Lee Dumas

  • Louise Julig

    @16f24265027a4d93260b735a02588837:disqus, I’m glad you found it helpful. While interviewing Stacy I also learned about some new tools I am going to try myself. One of the best things about doing these case studies is how much I learn from my subjects.

  • Yolanda R. Arrington

    Stacy is a rock star! I knew it the moment I met her at Blogalicious :)

  • treb072410

    Great post Louise.. Thanks for sharing your thought!! I really had a great time reading it…

  • http://www.facebook.com/annachristinaharding Anna Harding

    Inspiring thanks for sharing this!

  • Andrea :: Crafting Connections

    Stacy really is an inspiration – I am amazed at how much she can do with the same 24 hours that I have each day!!

  • KIM VIJ

    It’s been so much fun following Stacy over this past year as she’s been rocking Pinterest! We’ve been having a lot of fun sharing educational and parenting tips on our Pinterest Board the past year and can’t believe how much we’ve grown! 1.5 million yikes! Can’t wait to hopefully organize a Kid Blogger Network Conference with Stacy in the near future!

  • http://eleanorprior.com EleanorPrior

    Ditto!!! She is a wonderful person, I met her also at Blogalicious. I enjoyed her session so much I pursued her to participate in a virtual event and the attendees loved her session.

  • Lesley

    I can totally relate! I’m a 33 year old single mom of 3 kids (the youngest only 1 yr) and I own and operate a small social media marketing company. I love what I do and the flexibility to still be available for my kids at the drop of a hat. The “fragmented time” is the story of my life and how I manage. Kudos to Stacy!

  • http://www.thesocialcraft.com/ Cindy Meltzer

    This is a great case study that digs deeper than most, showing *how* an influential and successful mom blogger manages it all. Stacy works hard, and it shows. Kudos to her, and to you for showcasing her.

  • http://www.darcyandbrian.com/ Darcy Zalewski

    Great information and a huge congrats on her success! I do a lot on my phone on fragmented time too. So this is great inspiration. I hoard and consume too much and clearly need to refine that.

  • Louise Julig

    Thank you. I always try to keep you as readers in mind and give useful information as well as hopefully tell a good story.

  • http://socialmediahelp4u.com/ Carol C Lawrence

    Love this article! Thanks for sharing. I think in the beginning businesses under estimated the power of Pinterest. I bet now they’ll take a second look. As a social media manager I post updates on Pinterest for clients. I never thought of myself as a brand ambassador but in a way i’ve been doing that as well.

  • http://onlinebz.com/ OnlinebzDOTcom

    Hi Louise, thanks for your great article. I really get inspired by reading this case study.

  • Stacy Teet

    Great points John! Thanks for the compliments, and I agree 80% of social … is just being social. Being nice helps alot too :)

  • Stacy of KSW

    Funny Yolanda, I thought the same thing about you!!

  • Stacy of KSW

    It was a blast wasn’t it! I still havent gone back to watch it yet … something about hearing your own voice :)

  • Stacy of KSW

    Thanks Bonnie, you rock! Adding you to my feeds now, I could use a few more nice folks by my side

  • Stacy of KSW

    Thanks Cindy :) So glad you found it helpful, Louise is REALLY awesome!

  • Stacy of KSW

    Keep on rocking it, Ms. Hollywood :)

  • Stacy of KSW

    I feel the same way about you some days to Andrea, it’s always like that from the outside looking in. You are doing great things my dear, great things!

  • Stacy of KSW

    Yay, so happy to hear that!

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  • QueMeansWhat

    Wow Stacy! I knew you were awesome from the moment I met you. Louise just put it all together in an article for the whole world to know too. Hats off to you mama! *muah*

  • http://twitter.com/jenillustre jennifer illustre

    She’s the most credible social media person for me because she uses it sincerely and has been successful. Kudos to you, Stacy!

  • Alan Sujo

    Great article. What an interesting story packed with a ton of useful information. (Long time developer only recently focusing on social media, personally and professionally)

  • La_Bella Leigh

    Thanks for the informative article Louise! You are awesome Stacy! I love Social Media and have been using it for my gift basket business for almost three years. Pinterest has been my fastest growing audience and I love that it is so visual! It’s always working for me ! I juggle two businesses and volunteer alot , so I grab time in short bites. I love to blog and apply my Interior Design knowledge to my basket business and people seem to love it! This article gave me more ideas for business direction. Thanks again!

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  • https://www.facebook.com/manojsethi46 Manoj Kumar Sethi

    Very nice post ! Its very important to follow slow and steady approach in the social media world. You may sometimes feel not effective but believe me the approach and the way Louise has shared is really true. Reaching audience with good approach is very important area.

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  • Stacy of KSW

    So happy it was useful for you Leigh, I bet your gift baskets are lovely!

  • Stacy of KSW

    Thanks Jenn, I’ve had an overwhelmingly positive response to this article and I believe I have found exactly what you say to be my strongest asset — doesn’t hurt I enjoy it either :)

  • Stacy of KSW

    Right back at you my dear, I have no doubt there will be a similar article on you done sometime soon. Keep on rockin it :)

  • Louise Julig

    I’m glad you found the article useful, @alansujo:disqus. I always aim to keep the reader in the forefront when doing these case studies.

  • Yolanda R. Arrington

    Awww thanks!

  • amy mascott

    great post, Louise! You do a fab job of capturing the awesome that is Stacy in a clear, concise, and honest way! I have the good fortune of working with Stacy and also calling her a ‘real life’ friend, and she never ceases to amaze me! Congrats, Stacy, and thank you for being a serious inspiration to us all!

  • Jason G.

    With the ever-changing landscape of new media and social media the most valuable asset anyone can have is to be an early adopter like Stacey. It’s awesome how she doesn’t shy away from new things and embraces it! It’s one thing to just use the tools offered to you, but to consume the information like she says in a quick, efficient manner is a great tip to be able to utilize.

  • http://twitter.com/PorterVeronica Veronica S Porter

    great advice, social media etiquette really does matter.

  • http://computerscientistsindia.blogspot.com/ Maninder Pal Sngh

    started blogging in 2008 with everyone else :P, i am one of them. :)
    great article.

  • shaycw

    Love seeing people recognize their strenghts and etching out a very profitable and helpful niche. Great story!

  • http://www.mejorandomihogar.com Brenda

    Great article! I met Stacy at Sea World, Very nice person, Congrats Stacy!!

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  • http://www.classyblackgirl.com/ Sharelle D. Lowery

    I was using Flipboard forever ago and let it go…you have me excited to pick it back up!! Thank You!!!

  • Debi J

    Wow. Such great information. While I’m certainly not an early adopter (I was figuring out the whole online marketing thing and which route to go when Pinterest was introduced), I’m loving what I see it can do, even from my initial uses of it.

    The majority of my time and energy right now is dedicated to using and learning more about Pinterest for my business. I’m so glad I’m finding wonderful people like you and Stacy from the start!









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