How Ford Engages Customers With Social Media

social media expert interviewIn this video I interview Scott Monty, head of social media at Ford Motor Company.

Scott shares how to connect and engage  your customers with social media. He also explains how Ford uses Google+ and blogging to engage customers and what this means for their business.

Be sure to check out the takeaways below after you watch the video.

Here are some of the things you’ll learn in this video:

  • Ford’s experience with Google+ and its potential for brands
  • How the conversation on Google+ is different 
  • How their blogging impacts sales
  • What Ford is doing to stimulate fan engagement
  • How Ford wants to bring social media inside cars
  • How to make humor work in your social media marketing
  • Why you need to focus on creating a story
  • The upcoming trends in social media

Connect with Scott on Twitter @scottmonty and check out Ford Social and Scott’s Social Media Marketing blog.

What do you think? How does your company engage with your audience on social media? What tips do you have to share about social media engagement? Please leave them below.

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About the Author, Michael Stelzner

Michael Stelzner is the founder and CEO of Social Media Examiner, founder of My Kids' Adventures and author of the books Launch and Writing White Papers. He's also the host of the Social Media Marketing podcast. Other posts by »




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  • http://benjaminbeck.com/ Benjamin Beck

    Ford is doing an amazing job with social media! 

    I wrote a post that explained more about the social badges and how it effects SEO 
    http://www.newcommbiz.com/ford-is-leveraging-social-to-gain-fans-and-top-rankings/

  • http://twitter.com/VeronicaPullen Word of Mouth Local

    Ford are very good at customer service and communication both online and in real life

    I wrote a blog about my experience with Ford last month which they commented on. One of the best brands I’ve known tbh

    http://www.veronicapullen.co.uk/2012/02/citroen-v-ford-my-surrey-motability-experience/

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  • Chief_Blogger

    Michael, timely interview. Nice to hear about someone’s Google+ experience. Thanks for putting this together. Ford gets a pat on the back for engaging social media to develop customer interactions.

    http://tpmtech.biz/llab

  • Joyce Middle School PTO Commun

    Great innovation in social on their part.  

  • Maureen Cioni

    Great Innovation!

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  • http://www.RonaldSieber.com/ Ronald Sieber

    Great interview, Mike! your questions brought out Monty and the Ford story.

    Ford continues to innovate in the social media marketplace, and this may be helping in their Big Three dominance.

    It would be great if they could do a study to qualify how social impacts their sales. My thought on this is that a serious study might bring out some themes, but it is a moving target and may be illusive.

  • http://www.boastingbiz.com/ Boasting BiZ

    Ford has been in the forefront of the
    car business for decades. It only makes sense for them to carry the tradition
    on the Internet.  If someone is on the borderline of purchasing a Ford
    vehicle or a competitor’s the social media campaigns makes it easier for the
    consumer to decide.  Ford is clearly taking the lead!

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Thanks, I agree and Scott Monty is doing an awesome job!

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Thanks! :)

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Thanks Chief :)

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Thanks Ronald! Since a car has such a complex sales cycle I imagine this is hard to track…

  • http://www.MikeWilliamsPro.com/ Mike Williams

    Ford is doing very well. I usually engage with questions after sharing informative postings, unique post and personal updates. Thanks for share awesome interview.

  • http://twitter.com/girlseeksplace Brianna Soloski

    It’s amazing what companies are doing and we don’t even realize it because it’s such an integral part of our lives. It’s almost second nature to use social media and to expect major companies to be involved in social media. Good for Ford for reaching out to their consumers and using creative ways to engage people.

  • http://www.skipprichard.com/ Skip Prichard

    Michael, you’re an excellent interviewer and Scott is articulate and smart.  Everyone is interested in Google+ and whether it will ever be embraced. It’s good to see that it has the potential to grow. Scott’s forward-thinking social media efforts on behalf of Ford are appreciated and noticed by many.

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Thanks much Skip

  • Elle Van Buren

    I thought Scott had given a pretty cool interview here. However, when I tried to look for the series of videos about dug or doug, I can’t find it at all on social.ford.com. I placed a search for “dug”, got nothing, then doug, only to find a few articles. No videos at all. 

    Not to mention social.ford.com’s home page looks a bit cluttered. 

    Not as good as I expected…

  • Ragz

    customers on Google+ ??? Thats news to me!!! :) didnt know google+ was being used by ppl

  • http://www.facebook.com/omar.edwy Edwy Omar

    what i liked in ford E-MARKETING amazing success & its unbelievable social networking achievements is they understand exactly the internet user interests & as scott mentioned about the 50 doll video series..so they are motivating the internet users by mixing the brand name (FORD) + a funny interesting demo or character…
    really amazing achievement. 

  • http://www.socialcubix.com/ Allenbrayan

    I also made an account on Google+ but our potential customers aren’t joining us. I am not getting the answers of my question. Some experts said to me that if you aren’t getting users then purchase the users from purchasing websites who gives guarantee for this so, Ford this is good option for us or not.

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  • SpurlockClinic

    I think G+ is getting more important these days, I am not a fan of Ford! though I liked their approach in using social media
     
     

  • Mysocialrss

    I wonder if you could use Youtube we would hvae a lot more options to select the quality of the video and easily view it without any interruptions :( .

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  • http://www.jasoncsmall.com/ Jason Small

    Obviously Ford has the resources to do some really neat things (i.e. not every brand can have 8 people dedicated to social media customer service) but hats off to making sure they are exercising those options/resources and remaining progressive/proactive. Scott seems like a really smart guy.

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