How Ford Engages Customers With Social Media

By Michael Stelzner
Published April 6, 2012

In this video I interview Scott Monty, head of social media at Ford Motor Company.

Scott shares how to connect and engage  your customers with social media. He also explains how Ford uses Google+ and blogging to engage customers and what this means for their business.

Be sure to check out the takeaways below after you watch the video.

Here are some of the things you’ll learn in this video:

• Ford’s experience with Google+ and its potential for brands
• How the conversation on Google+ is different 
• How their blogging impacts sales
• What Ford is doing to stimulate fan engagement
• How Ford wants to bring social media inside cars
• How to make humor work in your social media marketing
• Why you need to focus on creating a story
• The upcoming trends in social media

Connect with Scott on Twitter @scottmonty and check out Ford Social and Scott’s Social Media Marketing blog.

What do you think? How does your company engage with your audience on social media? What tips do you have to share about social media engagement? Please leave them below.

Tags: brand, ford, ford social, humor, michael stelzner, scott monty, social media engagement, story

About the Author, Michael Stelzner

Michael Stelzner is the founder and CEO of Social Media Examiner, and author of the books Launch and Writing White Papers. He's also the host of the Social Media Marketing podcast. Other posts by Michael Stelzner »