How Content Marketing Builds Trusted Relationships

social media expert interviewIn this video I interview C.C. Chapman, co-author of Content Rules.

C.C. explains why content marketing is important for businesses and the role it plays in building trusted relationships. He also shares how businesses can create stories to connect with customers.

Be sure to check out the takeaways below after you watch the video.

Here are some of the things you’ll learn in this video:

  • How to stand out above the stream of content online
  • Discover C.C.’s favorite case study of successful content marketing
  • How you can build relationships with your customers through the content you publish
  • Why it’s important for businesses to tell stories
  • How guidelines can help you create a successful content strategy
  • How great content can impact your business
  • How to tell stories with your content
  • How the real-time trend will impact stories and content marketing
  • Why filters are needed to find the good content

Connect with C.C. on Twitter @cc_chapman, on Facebook and check out C.C.’s blog.

Do you use strategic content marketing for your business? If so, what tips do you have to share? Please leave them below.

Tags: , , , , , , , ,

About the Author, Michael Stelzner

Michael Stelzner is the founder and CEO of Social Media Examiner, founder of My Kids' Adventures and author of the books Launch and Writing White Papers. He's also the host of the Social Media Marketing podcast. Other posts by »




More Info







Check out the Social Media Marketing Podcast!
Check out our Blogging workshop!
Join our Social Media Marketing Networking Club
Download the free Social Media Marketing Industry Report
Check out our sister publication: My Kids' Adventures