social media expert interviewIn this video I interview Michael Brito, the author of a great new book, Smart Business, Social Business.

Michael is also the SVP of Social Business Planning at Edelman Digital.

Michael shares insights into the key factors that influence how larger businesses can benefit from engaging in social media, and how these activities should be managed.

Be sure to check out the takeaways below after you watch the video.

Here are some of the things you’ll learn in this video:

  • Why it’s important to have plans in place for different business needs
  • What businesses need to keep in mind when expanding globally
  • Which tools you need to manage your social media activities
  • The importance of having a good social relationship management platform
  • Why it’s essential to have policies and guidelines for your employees
  • How to build trust internally with employees

Connect with Michael on Twitter @Britopian.  You can also check out Michael’s blog, Britopian.

What do you think? Are you part of a big business that is managing social media effectively? What tips do you have to share? Please leave them below.

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  • Its been worth full watching your videos and learned from them quite new things and certainly will consider them in making new strategy to improve my business.

    Thanks for sharing 🙂

  • Thank you for this exceedingly helpful post. Your video is
    quite impressive and helpful in improving the businesses. I am delighted to
    learn quite a few new stuffs that will surely help me do smart business. Every
    tip offered by you is worth taking into consideration how a large business can
    manage social media.

  • Thanks Muhammad

  • Appreciate it Suneeta

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  • DeborahAPeters

    Great post and video! That internal plan is so important – recently I learned that even in the first 30 days of launching an email campaign is so crucial – fb fanpages and twitter are important as well, kinda handle the same way. The employees’ topic on social media is very interesting… you think businesses are just afraid of negative backlash and that’s why they don’t encourage  it? TY for your site and info!

  • Judith

    great interview!  Appreciate that others are now saying and writing what I have been speaking about for the last three years – internal consistency, constant communication and training, training, training when it comes to the use of social media and mitigating risk for the company and its employees, partners, etc.

  • IBM, as Michael stated, is a great example of a company that embraced the web and social media well ahead other companies. Jon Iawata, in a brief video, describes why companies can trust their employees on social media and how existing corporate policies already cover most issues that might come up on social media, such as discussing confidential information. Here is the link It’s 2:59 minutes long and well worth watching.

  • I’m really glad Michael made reference to establishing a policy. It really helps for everyone to be ‘singing from the same song sheet’ and knowing what is acceptable when posting. Guidelines helps to keep conversations going in productive directions.

  • christinameyer

    People should take heed to everything he has said! We are def in the “boring” era of Social Media operations development. But I love the opportunity for us that are passionate about setting these types of things in place.  I recommend reading Christopher Barger’s, “The Social Media Strategist.”  Michael says he recommends seeing IBM as a flagship org. for social media policy and engagement….and Christopher was there at IBM from the beginning stages of SM from the inside out.

  • thanks for this very useful

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  • Great insights from Britopian, thanks for sharing. 

    It would be interesting to look at how a large media or news company could manage their social media.

  • Yeah really Great Insights from Britopian. 
    Thanks for sharing this useful stuffs with us.

  •  Suneeta,

    Thank you for the kind words! Please don’t hesitate to let me know if you need anything from me!

    All the best,
    Michael @Britopian:twitter 

  • @DeborahAPeters:disqus  thanks for the comment. Yes, employers are certainly cautious about employees’ use of social media, which is why many are establishing policies and investing heavily in training!

    Hope you are well!


  • Thank you @d70ee493d57411e0371b15b6ee322cad:disqus 

  • Totally agree! Policies should be created to empower employees and protect the organization at the same time.

  • Thank you for the kind words @christinameyer:disqus 

  •  no problem sir! hope you are well.

  • I could listen to Michael (Britopian) all day as a continuous loop in my head. He consistently has terrific insight to all aspects of social media strategy, policies and metrics for this continually evolving digital world. 

  • Michael (Brito), great stuff! You mention that larger organisations rolling out strategies worldwide need someone bringing it all together for it to work effectively. Do you have any insights on whether larger companies, perhaps those whom are your clients, actually have new teams and managers set-up with the sole purpose of extracting more value from social media, or are folks dipping in and out trying to see whether value exists? 

    What I am most interested in is whether larger businesses are now more commonly investing heavily into social media teams, or whether this is still quite a slow trickle, and most are simply dipping in and out.

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