social media expert interviewIn this video I interview John Bernier, Social Media Manager at Best Buy. John is best known as one of the brains behind Best Buy’s Twelpforce, an online customer service initiative on Twitter.

Watch this video to find out how Twelpforce manages 2,100 Best Buy employees as they answer thousands of customer questions on Twitter.

After you watch the video, be sure to read the takeaways below.

In John’s words, Twelpforce helps Best Buy “bridge the gap between the knowledge customers have, to the knowledge customers need to enjoy their products, and to get to the ideal dream state or experience.”

Here are some of the many interesting points John shares in this video:

  • Twelpforce launched at 80% ready to go
  • Best Buy’s social media policy made it possible for 2100 employees to participate in just a few months
  • Peers help peers to become social media experts
  • They use a simple system with ConnectTweet and the hashtag “#twelpforce” to respond to tweets

And here are John’s tip for businesses just starting out on social media:

  • Figure out ways to be social
  • Turn your assets into something social
  • Expect to have failures; these failures will be small but your successes will be great.

In addition to checking out the @Twelpforce on Twitter, have a look at both the Best Buy Fan Page on Facebook and their Ideax project to get ideas on how to become more social.  It’s easy to see why John expects Twelpforce to evolve in the future as they engage socially with their customers even more.

What do you think about the Twelpforce initiative? What did you come away with after watching this video? What do you think of Best Buy’s social media policy? Do you have a group of employees using Twitter to represent your business?  If so, what tools do you use?

As always, please share your comments below.

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