social media how toWould you like more traffic to your blog?

Are you looking for creative ways to use Pinterest to benefit your business blog?

Pinterest offers a robust path to help you build your blog.

You can use Pinterest to find content for your blog, grow your audience and increase your website traffic.

In this article, I’ll show you 7 easy ways to use Pinterest to grow your business blog and engage further with your online audience.

#1: Create a Blog Think Tank

Are you constantly clipping articles, studies, posts and pictures and placing them in an idea folder—online or off? Pinterest is tailor-made for doing this quickly and easily online.

Create secret boards for your blog post ideas and use them as placeholders for images, videos, quotes, etc. that you want to blog about in the future. Curate boards for single posts, a series you’re working on, even potential guest bloggers.


You can use secret boards as placeholders for content you may want to use in the future.

Remember, secret Pinterest boards are only visible to you. You can use them to curate content ideas securely for your business blog.

#2: Search Pinterest for New Content Inspiration

It’s no secret that business bloggers face the constant need to churn out fresh content. When you struggle to come up with something new, turn to Pinterest and find a treasure trove of ideas for a single post or a series of articles that will interest your readers.

Check Your Keywords

Because Pinterest is keyword search–friendly, you can easily search for and find pins associated with the focus of your blog. Simply go to the search box at the top left of the Pinterest site and enter a keyword related to your blog.

Scroll through the tabs to find recurring themes or items and topics that have high repin rates, a lot of likes and generate a large number of comments. Add the topics that make sense to your content calendar and create your own popular posts.


A search for the keyword “backpacking” shows a trending interest in food-related content.

Remember, the more on-point your content, the more likely it is to be shared across other social media sites.

Look for Interesting Images

Whether they’re related to your topic or not, you’re likely to stumble upon a pinned image of an idea, picture, service or product that encourages you to think outside the box and write a post that stretches you. Add it to your secret board for a future article.

Pinterest can be a useful source of inspiration for your business blogging topics.

#3: Write Articles That Relate to Pinterest’s Most Popular Categories

A 2012 report by RJMetrics showed that the most popular categories and topics on Pinterest are:

  • Home (17.2%)
  • Arts and Crafts (12.4%)
  • Style/Fashion (11.7%)
  • Food (10.5%)
  • Inspiration/Education (9.0%)
  • Holidays/Seasonal (3.9%)
  • Humor (2.1%)
  • Products (2.1%)
  • Travel (1.9%)
  • Kids (1.8%)

If your blog centers on any of these topics and you pin a post to your board, it’s a logical assumption that someone visiting your Pinterest board (or the boards of people who repin your content) will click through and read your blog.

For example, food blogger Stephanie Manley of CopyKat Recipes says that Pinterest drives more traffic to her blog than Facebook and Twitter combined. “What I love about Pinterest is that boards are curated by real people. Thanks to them, my website receives about 10,000 additional unique visitors a month.”


Stephanie Manley’s blog receives 10,000 visits from Pinterest each month.

If your business blog covers topics related to what’s popular on Pinterest, you can expect to drive traffic from Pinterest to your blog.

#4: Shine the Light on Another Pinner’s Photo or Video Pins 

You can also use Pinterest to develop relationships with the people you’re interested in for your business.

Search Pinterest for a shareable photo or video that your audience would appreciate and post it to your own blog. Write a simple introduction to the photo or video and be sure to give full credit to the original pinner with a link back to their board.

This is a great way to build relationships that inspire others to write about your post or blog on their own site.

#5: Make Your Website Pinterest-Friendly

Images on a Pinterest-friendly blog will get more exposure on Pinterest, which will then drive more traffic back to your blog.

Here’s what you need to do. Feature an image with every blog post, make sure it’s pinnable to one of your relevant Pinterest boards and include a link back to your blog. This not only supports your link-building efforts; it also strengthens your brand by promoting the categories and topics you write about.

Since readers on Pinterest can click through and read your article, make it easy for them to pin an image associated with your post with one click. Place a Pin It button under each image, or if you use WordPress, use the jQuery Pin It Button for Images.


Make it easy for people to pin images from your posts to Pinterest.

Lastly, invite your audience to follow you on Pinterest. Add the Pinterest button to the other social media buttons above the fold on your website to let visitors easily follow you and your boards.

#6: Follow Other Pinners in Your Field of Interest

Chances are other power players or online influencers on Pinterest cater to the profile of your blog readers. Follow and engage with these hotshot pinners by liking, repinning and commenting on their pins, and increase the likelihood that they’ll do the same for you.


Repin and comment on online influencers’ pins.

When they do this, your pins and posts end up in front of a bigger segment of your perfect audience.

#7: Include Calls to Action in Your Pin Descriptions

When you pin photos from your blog articles on your Pinterest boards, don’t forget to add a juicy description of the blog post that relates to the pin you place on your boards. Always include a request to click on the dedicated URL that leads back to the whole blog post on your website.


Make sure you add a description and a call to action with a link back to your blog post.

This makes it easy for people on Pinterest to find your blog.

Over to You

Follow these Pinterest marketing tactics to develop your blog. On your blog, place striking images with your blog posts, add easy engagement mechanics like the Pinterest Pin It and Follow Me buttons. On Pinterest, reach out to like-minded pinners and be sure to add calls to action on the blog posts you pin on Pinterest. These are a great start for increasing your website traffic and visibility.

What do you think? Have you used any of these tips? What results did you see? How do you use Pinterest to benefit your blog? Share your thoughts in the comments below.

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  • Actionable 7 tips and love Number 3’s stats. Curious with so many businesses using Pinterest why they don’t have a business category.

    Will definitely be engaging & repining more.

    Have an Awesome Week ~ Mike Kawula

  • I would love to say big thank you to Karen for this brilliant article about Pinterest. I did not know before about the great use secret boards and search feature to find the most shared content on Pinterest. I give thumb up to this post 🙂

  • Secret boards are a great way to crowdsource ideas. So glad to see this part of the list!

  • Excellent suggestions that make a lot of sense. I love the idea of the secret board to pin blogging ideas! I also like the idea of sharing someone’s pin on a blog post to help create relationship plus share something great with readers.

  • Karen Leland

    Mike, I have often wondered that myself. I think it’s only a matter of time.

  • Karen Leland

    NavNeet, thanks so much. The research I did for the book was enlightening for me as well.

  • Good read…… Pinterest and stumble on are best way to grow follower of your blog…

  • Sarah Bauer

    Great post! I’ve found Pinterest to be a rich resource for gathering research about target audiences – group boards related to the product/industry are an excellent place to start!

    Sarah Bauer
    Navigator Multimedia

  • Stacie

    Speaking of #5 – it would be great if you could give us some great images to pin from your articles. Just sayin’…. 🙂

  • AmandahBlackwell

    Nice post!

    I just started using Pinterest a month or two ago and admit that I am having fun with it. The only caveat is my account is personal, but I am using it for business. I can’t remember when I first signed up if Pinterest offered a business account.


    I include calls-to-action in my posts, follow boards and repin. I’m careful about what I repin because I am mindful of copyright infringement.

  • Elizabeth Hall

    I actually practice all of the above tips. However I don’t put the web URL in the description, because it is in the source for the pin. I may rethink that. Great article on Growing Your Blog with Pinning.

  • Andy

    Thanks for these great ideas. I’m only just starting to get the hang of
    Pinterest and think it’s pretty cool. That’s what the secret boards are
    for! Duh!

  • Karen Leland

    I love the secret boards because they let me capture tons of great ideas I don’t want to make public just yet!

  • Karen Leland

    I agree! Pinterest has also driven traffic to my Twitter

  • Karen Leland

    Sarah, me too! I often begin research for an article I’m writing for my column at with Pinterest

  • Karen Leland

    The whole copyright thing is one of the most difficult aspects to Pinterest in my opinion. It can be a fine line, but I try and stay on the side of better safe than sorry.

  • This is all really useful information. My blog has had a little success with Pinterest but I’m definitely going to take more of your tips, especially trying to look for more interesting images! Thanks!

  • faigie

    why would you need to leave a dedicated url in the description if you click on the pin and on the word website it takes you right there…I do it all the time

  • Strategy #3 here is a great idea, and not something I had thought of until
    reading this post. For some niches, it may be a challenge to write an
    article that is related to one of Pinterest’s popular categories, but
    it’s certainly a great way to expand your reach. Thank you for this post

  • Just so you know, if anyone else is interested, I use You can install a “Clip” button on your Bookmarks bar. I also enjoy bookmarking using Pearltrees as well. Both Clipix and Pearltrees are visual bookmarking tools that you can either share with others or invite others to curate content collectively. I believe both tools also have private/public options.

  • I have Pinterest but got it before I got into writing. I haven’t used it because I am not really sure about how to use it properly. I would like to convert that board into one for writing. I have a blog where I review books from debut authors and write articles for aspiring authors. I am looking for more blog traffic. How can I make my board a business board for my writing, and how can Pinterest help with that? Thank you.

  • Doug Johns

    As always great information, not necessarily things I didn’t know about but forget to do as much as I should be… Thanks !

  • Akash Agarwal

    Pinterest is one of the best social media today. Thanks for sharing such useful information. I will definitely try it.

  • Felix Brown

    Great article, I
    wasn’t aware of Pinterest Business Account importance until I read this. Great

  • Hesham Abulnaga

    i will do soon

  • Pingback: How to Attract Interest from Pinterest - Marika Reinvented()

  • Bhanu Chander

    Hi Karen, Lucky to find your post today, I really appreciate your way of putting things about Pinterest. Earlier I used to neglect pinterest for my blog traffic, now I will be using it. Thanks again. Keep up the great work.

  • maria gagliano

    These are great suggestions. I will be implementing them asap

  • Tracy

    Is it better to add the url that leads back to the whole blog post on your website in the actual description itself? I usually pin the photos directly from my company’s blog so that the source will be embedded already. Should I add that URL from the source into the description as well? Never know if it comes across as too sales-ey or not…please advise!

  • Kim

    BE CAREFUL in using others’ pictures in blogs. I’ve seen lawsuits over someone using another’s picture on their blog without permission. Make your own if you can.