social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Google+ Allows Nicknames: Over the next week, Google+ will provide “support for alternate names—be they nicknames, birth names, or names in another script—alongside your common name. This name will show up on your Google+ profile and in the hovercards which appear over your name.”

google+ nickname

To add an alternate name, go to your Google+ profile, click Edit Profile, select your name and click on “More options.”

New Google Accounts Generate Both Gmail and Google+ Accounts: Signing up for a Gmail account now automatically creates a Google+ account. This could impact how users use and network on other Google platforms such as YouTube and Google Docs.

new google account

New Gmail accounts also generate Google+ accounts.

Google Updates Privacy Policy: This update takes effect on March 1. It simplifies all privacy policies and makes it clear that if you’re signed in, Google “may combine information you’ve provided from one service with information from other services. In short, we’ll treat you as a single user across all our products, which will mean a simpler, more intuitive Google experience.”

YouTube Hits 4 Billion Daily Video Views: This is a 25% increase over the last 8 months. “Roughly 60 hours of video are now uploaded to YouTube every minute.”

Say Hello to the New Vimeo:  Vimeo gets a new design and puts a greater focus on your videos, which makes Vimeo easier, faster and more fun to use.

new vimeo

Vimeo has bigger videos and gives you more ways to discover things you like.

Here’s a social media tool worth noting:

AgoraPulse: An all-in-one Facebook marketing and CRM solution. Check out their unique comparison feature to see how your Facebook business page compares to your competitors’ pages. (This feature is only available to paying customers.)


AgoraPulse's competitive analysis of Social Media Examiner's Facebook Page.

Here’s an interesting infographic:

How to Get More Clicks on Twitter: Check out Dan Zarrella’s latest findings to improve your Twitter marketing results.

twitter clicks infographic

Use these insights to get more clicks on Twitter.

And don’t miss this (starting next week!):

sbss12Social Media Examiner presents Small Business Success Summit 2011! (online conference)

Join 25 experts, including including John Jantsch (author, Duct Tape Marketing), Anita Campbell (founder, Small Business Trends), Michael Stelzner (founder, Social Media Examiner and author, Launch), Mari Smith (co-author, Facebook Marketing), Jesse Stay (author, Google+ for Dummies), Hollis Thomases (author, Twitter Marketing), David Siteman Garland (founder, “The Rise to the Top” and author, Faster, Smarter, Cheaper), Joe Pulizzi (founder, Content Marketing Institute and co-author, Get Content, Get Customers), Brian Clark (founder, Copyblogger Media), Lee Odden (founder, TopRank Online Marketing), Ramon Ray (founder, Small Biz Technology and author, Technology Solutions for Growing Businesses) and Lewis Howes (co-author, LinkedWorking)—just to mention a few (scroll down to see full list)!

Go here to learn more.

What social media news caught your interest this week? Please share your comments below.

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  • Pingback: Google+ Updates: This Week in Social Media | Marketing()

  • great info, what’s ? Can you give more info on daily is out?

  • MalikaBourne

    You gave some helpful information. I will certainly use it to my advantage. Malika

  • Wow the tweeter infographic is so valuable thank you for your great update Cindy!

  • Thanks for the heads up Cindy, especially regarding Google+ 🙂
    Have a great weekend, Sadie

  • Great post! I love the fact that I can count on @socialmediaexaminar to provide information about all the top updates in the industry on Sat. When I have a crazy business week and dont have my normal amount of time to explore  the social networks, they compile the best of the best for me to look over. This week it was the new nickname feature for Google+ . Who knows what next week will bring so thank you Mike Stelzner for having your finder on the pulse of social media!

  • Persia

    Great article for getting more clicks on Twitter. Particularly useful for those of us who are just starting to explore that world. 

  • I keep seeing so many tweets complaining about Google being evil but I really don’t see much issue with the new privacy policy. The Twitter info graph is awesome, I’m going to try implementing the recommendations and see what happens.

  • Very good information, as always thank you.

  • Great info on Twitter. I just wonder what time zone they are referring to in posting at certain times of the day.

  • Very informative article…I have bookmarked it.

  • As always, very helpful information and I’m already trying some of these tips. Very interesting, the news regarding google plus. Can’t wait to see where google is getting at with this tool. I’m sure a lot of surprises will come during 2012

  • Brian, it’s fun watching how the use of Twitter evolves. It’s what I think of first when thinking about how social media has changed over the years.  Dan Zarrella’s work keeps us up to date for sure.

  • You’re welcome, Sadie-Michaela!

  • You’re welcome Lauren.  That’s what these weekly reviews are for.

  • Thanks Persia!  Are you going to revise your Twitter strategy based on anything here?  I’ve noticed that links should be earlier in the Tweet and been toying with the idea of trying this out.

  • That’s a great question Michael. I always like to test these findings out on my own audience no matter what. 

  • Hi Matt, thanks for your feedback on Google’s privacy policy. 

  • Chris Picanzo

    Thanks Cindy, As always you provide some great information to share with our social community! Keep’m coming!

  • Thanks Cindy! What a useful roundup of social media info. From Google to video to Facebook and then, Dan’s Twitter statistics, all very interesting info. I’ve been caught in the tweet a few times, but I’m usually disappointed in the hodgepodge of info in them, no matter who the “author” is. The eye-opener for me was Dan’s Twitter stat about the timing of tweets working more later in the day and on weekends. Changing tactics now. Thanks again for your curated news. Excellent in more ways than one.

  • Patricia Reszetylo

    The time graphic was interesting – and confusing.  Afternoon – in what time zone?  Or just afternoon in general, regardless of where you’re tweeting from/your audience is located?  Just curious…

  • Good collection of updates in Social media. I am really appreciating you for sharing this post. It would give better idea to many people about the day by day new updates in social media. I like this post very much. Keep updating.

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  • Definitely one of the most useful infographics I’ve seen. Thanks for sharing, Cindy!

  • Pingback: Google+ Updates: This Week in Social Media » Social Media Institute()

  • Hello cindy, very nice information, thank you for this:)

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