social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Google Analytics Launches New Mobile App Analytics: Google Analytics has “a new set of reports in beta called Mobile App Analytics that help marketers and developers better measure their mobile apps.”

google analytics mobile app reports

These new Mobile App Analytics reports are "tailored for mobile app developers and marketers."

YouTube’s Google+ Integration Makes it Easy to Change Outdated YouTube Usernames: Did you choose a cute username for your YouTube account and now you want to change it? YouTube users can now use their Google+ profile name for their YouTube channels without any impact on their YouTube channel.

youtube username

"If you are currently YouTube user joeysam87, you can now appear as Joey Samson, the full name from your Google+ profile (with an actual space in the middle!), along with any photo you uploaded."

Discussion From Our Networking Clubs: Thousands of social media marketers and small business owners are asking questions and helping others in our free Networking Clubs. Here are a few interesting discussions worth highlighting:

Google+ Platform Extending to Mobile: Google+ announces “an offering for mobile developers—the Google+ platform for mobile, in early developer preview.”

google+ mobile

Google+ integration gets easier for app developers.

Twitter and LinkedIn Break Up: “LinkedIn and Twitter announced an end to their partnership that allowed users to sync updates from the two sites.”

Here are a useful social media tool and an infographic worth noting:

Seesmic Ping: Seesmic’s new mobile posting tool.

seesmic ping

Check out this new mobile version of Seesmic to share your updates and stay connected.

IBM CEO Study 2012: Here’s an excerpt of the infographic created with the results of this study.

ibm ceo infographic

Click to see the rest of this infographic: How will CEOs change their use of social media?

And don’t miss this:

Want to start a business blog? Blogging Fundamentals For BusinessStarting July 10! Social Media Examiner presents Blogging Fundamentals for Business (an online business-building workshop). Join Michael Stelzner for Social Media Examiner’s online workshop! Go here to learn more.

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  • With linkedin-twitter breakup, marketers are quiet surprised and rather, shocked. Are they going to come up with something bigger and better or this is the permanent state going to last forever? Any idea on next move by the company?

  • Moin, I don’t know what’s coming next. But I do know that many marketers did not have their Twitter updates automatically feed into their LinkedIn accounts because it was better to put the updates directly into LinkedIn. This was all about real engagement. When you put your updates directly into LinkedIn people can add comments to those updates (and the updates brought in through Twitter did not allow this).

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  • James Sancher

    Your title is misleading. Your headlines all say Google Analytics Mobile app, yet there’s nothing about it in this article. You only wrote about the new reports in Google Analytics (the ones that measure your own mobile apps), but not the new Google Analytics App. Your link to the Google Analytics blog goes to the mobile app measurement post, not the GA mobile app post.

  • Yeah i was looking for the app as well. However I did like reading the post. 

  • I am with James – I was looking forward to an app launch so that I could more easily check analytics stats on my phone… but am glad to see that GA is tracking {better} mobile platform stats as well.

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  • Yes, the news is about the new Google Analytics reports for mobile.

  • Hi Cindi!

    That’s updation seems really cool and would be looking forward to use on my mobile. Thanks for sharing great and updated information. 🙂

  • Thanks for the post Cindy! Is the Google Analytics app only available on Android?  I’ve looked for it twice on my iPhone now.

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