Getting Social Media Right: Insights From the Social Media Club

social media expert interviewIn this video I interview Chris Heuer, founder of the Social Media Club, a popular social media network with local support groups in more than 240 cities around the world.

Chris shares the story of how he took advantage of cheap airplane tickets to hold roundtables in various cities to start the Social Media Club and how it has evolved since then.

You’ll also find out what businesses are doing wrong in social media today and hear how Chris sees human nature impacting the future of social media.

Be sure to check out the takeaways below after you watch the video.

Here are some of the things you’ll learn:

  • How the evolution of the web has influenced social media
  • Why consumers need to know how to filter information
  • Why social media is about being a rockstar
  • Whether good content is all you need to be heard
  • How the “long tail lengthens and the head strengthens” and what this means for your social media strategy
  • Why Facebook is a great tool to bring people together
  • How enterprise social media uses either “social” or “leading” tactics

Watch the video to find out more and then connect with Chris on Twitter @ChrisHeuer and check out Social Media Club.

What were your takeaways from this video? How do you see the evolution of social media? Please leave your comments below.

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About the Author, Michael Stelzner

Michael Stelzner is the founder and CEO of Social Media Examiner, and host of the Social Media Marketing podcast. He also authored of the books Launch and Writing White Papers. Other posts by »




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  • Hobbs

    wow, truth hurts. He is too negative (even if he tells the truth)

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Hobbs, thanks for your feedback

  • http://twitter.com/andrewrondeau Andrew Rondeau

    I do like the fact that Chris recommends quality over quantity when it comes to social media followers. As Chris says…it is about building that solid business foundation. I tell my clients the same. I have many prospective clients who come to me hoping to make a ‘killing’ (i.e. lots of money) on-line within a few months. I tell them it doesn’t work like that and often I lose the customer!

    Andrew

  • http://www.facebook.com/nathalie.soeteman Nathalie Soeteman

    The most striking part IMO is where Chris says that business is splitting back into silo’s. Because, for most people, it’s impossible to think about the whole of the business. Ouch, that hurts. Big time!

  • Tina Bilazarian

    Honesty – putting it in perspective…

  • Anja

    Of course it’s a struggle in countries where social media is considered a threat to leadership in power. Facebook has been banned in Vietnam for instance and China. And it’s not enough for a business person to shrug their shoulders and say that Asia doesn’t count – so what you might say. It’s the area where the biggest business opportunities are.

  • http://www.salesscene.co.uk/ Caroline Thomas

    I completely agree with the quality over quantity for followers and likes – that way people are looking out for the content that you post, and are far more likely to do business with you! Go Chris!! I don’t think he’s too negative, I think he’s a realist. There are so many people out there that talk the talk but don’t walk the walk!

  • Shawn Watson

    Anja that’s a very interesting point and a great example of how expanding your worldview can increase your awareness of business opportunities.

  • http://twitter.com/InsurYourFuture Joshua Smith

    I agree with quality over quantity when it comes down to followers.

  • http://www.online-business-virtual-assistant.com/ Shilpi Roy – Virtual Assistant

    Wow, lots to digest. Thanks for generously sharing this useful info. Especially appreciate the acknowledgment that for social media, the goal may not be tens of thousands of fans but a few hundred solid ones.

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