social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Facebook Tweaks Algorithm for Pages: With this latest change, “page admins can expect a decrease in the distribution of their text status updates, but they may see some increases in engagement and distribution for other story types.”

facebook link share

“The best way to share a link after this update will be to use a link-share.”

Twitter Rolls Out Analytics for Twitter Cards: “You can gain insight into how your content is performing on Twitter, and find personalized tips to help make more strategic decisions about your use of cards.”

Pinterest Supports GIFs: “For starters, you’ll be able to play your GIFs on the web, but (Pinterest will) be sure to bring them to your mobile soon.”

gif from pinterest

Pinterest is supporting “GIFs in all their animated glory!”

Other social media news worth following:

Facebook Testing Ads in Mobile Apps: Facebook is “running a small test to show Facebook ads in mobile apps.” Facebook’s “aim is to demonstrate even greater reach with the same power of Facebook targeting for advertisers both on and off Facebook.”

Here’s a cool social media tool worth checking out:

LoveList: “With LoveList, you can combine your love of shopping with your Pinterest obsession and instantly add items to your boards—just point and pin!”

Weekly Marketing Tip

Here we bring you weekly marketing tips from Michael Stelzner, founder of Social Media Examiner:

How to Get Your Customers to Tweet About You

Other Mentions

Introducing Social Media Marketing World: 60+ pros help you master social media marketing! Join Chris Brogan (co-author of The Impact Equation), Mari Smith (co-author of Facebook Marketing: An Hour a Day), Michael Hyatt (author of Platform), Jay Baer (author of Youtility), John Jantsch (author of Duct Tape Marketing), Amy Porterfield (co-author of Facebook Marketing All-in-One for Dummies), Mark Schaefer (author of Tao of Twitter), Michael Stelzner (author of Launch) and experts from more than a dozen brands as they reveal proven social media marketing tactics at Social Media Marketing World 2014—Social Media Examiner’s mega-conference in beautiful San Diego, California.

Check out this overview of the conference or click here for more details.

What do you think? Please share your comments below.

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  • Matt Donnelly

    At Cindy. Hello

    1. That SD Vacation looks very exciting!!

    2. As far the Algorithm Change for FB wasn’t this announced like a few months ago. That it would be implemented to where FB pages across all of FB would see a major dip in there organic reach leading to less comments, likes, reach.

    I don’t understand what the major big news is? And it says “page admins can expect a decrease in the distribution of their text
    status updates, but they may see some increases in engagement and
    distribution for other story types.”

    I don’t believe this for a second. The more people who see a post the more engagement period. There is no good news from this Algorithm change. Thoughts?

  • Hi Matt, you can read the news announcement from Facebook last week here:

  • Money talks and B.S. walks — Sorry to say it folks, but Facebook is traveling the same path as Google when it comes to getting your brand/content/message across to your base – Decrease exposure with the hopes that brands and other page admins will cough up the money to buy back that lost exposure. .. Google adjusted their so-called algo at about the same time as the marketing blitz for adwords began – We’re seeing Facebook do something similar here. In just a few short weeks, I’ve been borderline spammed by Facebook to buy my lost exposure back – Tough nuts I say – I give them the same line I gave to Google when they kept harping on me to buy adwords.

  • Swati

    Hi Cindy, I was wondering if there is an exact word for virtual footfalls on Facebook. I need it to submit in a report. Do you have any suggestions?

  • Jitendra Padmashali

    Good Article Cindy, In 2014, Facebook could make News Feed scrolls faster, therefore making sure more content gets to flow through the channel and increasing reach, Facebook believes random stuff in the News Feed sucks.