by 
Welcome to our weekly edition of what's hot in social media news.
To help you stay up to date with social media, here are some of the news items that caught our attention.
What's New This Week?
Facebook Introduces Topic Data: “Topic data shows marketers what audiences are saying on Facebook about events, brands, subjects and activities, all in a way that keeps personal information private.”
LinkedIn Relaunches Sponsored InMail: The newly revamped Sponsored InMail product is “a direct and personalized way for marketers to reach their audience in their LinkedIn inbox across desktop and mobile.”
Twitter Rolls Out New Profiles on Twitter for Android: New profiles on Twitter for Android makes it “easier for you to explore and learn about people on Twitter.”
We're rolling out new profiles on Twitter for Android: it's now easier to view bios, Tweets and photos. https://t.co/MMnvuuHaxh
— Twitter (@twitter) March 10, 2015
Twitter Increase Photos on Twitter for iPhone: Twitter is making “browsing profiles on Twitter for iPhone even more fun.”
Today we're introducing bigger photos to make browsing profiles on Twitter for iPhone even more fun. pic.twitter.com/iXrKT2p7JK — Twitter (@twitter) March 11, 2015
Facebook Removes Inactive Accounts From Page Likes: Facebook is “updating the way Page likes are counted by removing memorialized and voluntarily deactivated accounts from Pages’ like counts.”
Other social media news worth following:
Conversion Tracking for Promoted Pins: “To track conversions, you'll need to promote some Pins first.”
AI Is No Longer Optional for Marketers—Ready to Master It?
Join over a thousand forward-thinking marketers at AI Business World—a conference-in-a-conference at Social Media Marketing World.
Get two days of practical AI training where you'll discover:
✅ Systems that 3x your output—leaving time for strategy and creativity
✅ Proven strategies you can deploy right away—no guesswork, no wasted budget
Become the indispensable AI expert your company needs.
GET YOUR TICKETS—SAVE $400
FriendFeed Shuts Down: “The number of people using FriendFeed has been steadily declining and the community is now just a fraction of what it once was.”
Imgur Launches an iOS App: “Imgur for iPhone focuses on doing one thing incredibly well: making it easy for Imgurians to browse and comment.”
Here is a cool social media tool worth checking out:
Trio: A content mash-up app with built-in attribution tools.
Ready to Supercharge Your Marketing Strategy?
Get expert training and an unbeatable conference experience when you attend Social Media Marketing World—from your friends at Social Media Examiner.
Broaden your reach, skyrocket your engagement, and grow your sales. Become the marketing hero your company or clients need!
🔥 Save $900 on an All-Access ticket. Sale Ends Friday! 🔥
GET THE DETAILS
Weekly Video Tip:
How to Use the New Multi-Product Ads on Facebook?
Some interesting studies to note:
Twitter Continues to Grow for Customer Service: Simply Measured released their annual Twitter Customer Service Study which analyzes Twitter activity of the Interbrand 2014 Best 100 Global Brands. 43% of the brand surveyed have a dedicated customer service Twitter handle. Of those handles, 31%  tweet at least 10 times per day and 63% have an average response time of 8 hours or less.
State of B2B Marketing Metrics 2015: According to State of B2B Marketing Metrics and Analytics 2015 from Regalix, most B2B marketers (85%) say they are able to use their organization’s analytics data to measure digital marketing effectiveness and 65% say analytics have helped increase their organization’s sales revenue by more than 10%. Email is the most tracked B2B digital marketing tactic with 100% of respondents using this tact to measure effectiveness. This is followed by content marketing, which is utilized by 86% those surveyed.
Social Media Trends of the Inc 500: Based on 2014 research conducted by University of Massachusetts Dartmouth,  93% of the Inc 500 use at least one social media platform or tool. LinkedIn continues to be the platform of choice (94%) among the Inc. 500 for the third year in a row. Facebook presence dropped to 80% and Twitter has risen to 79% this past year. Meanwhile, blogging has declined among the 2014 Inc. 500 for the first time in 8 years.
Facebook Remains Most Popular Social Network Among Youth: The Infinite Dial 2015, the latest report in a long-running series on consumer adoption of digital media, found that Facebook remains the most used social media platform among 12 to 24-year old Americans (43%), followed by Instagram (18%), Snapchat (15%) and Twitter (8%).
YouTube is More Influential than Traditional Media: The DEFY Media's Acumen Report surveyed 1,350 youth, aged 13-24, on their mobile and social media usage, preferences and consumption.  The study found that online video, viewed on sites like YouTube, is watched by 96% of youth at an average of 11 hours per week. By comparison, traditional TV is viewed by only 81% at an average of 8 hours per week. Also, slightly more than 6 in 10 of those surveyed say they would try a product or brand suggested by a YouTube star while fewer than half would try a product or brand suggested by a TV or movie star.
Check Out Our Conference!
Social Media Marketing World 2015 is a conference designed to help you master social media marketing (brought to you by Social Media Examiner).
Join Guy Kawasaki (author, The Art of Social Media), Mari Smith (co-author, Facebook Marketing: An Hour a Day), Chris Brogan (co-author, The Impact Equation), Jay Baer (author, Youtility), Ann Handley (author, Everybody Writes), Michael Stelzner (author, Launch), Michael Hyatt (author, Platform), Laura Fitton (co-author, Twitter for Dummies), Joe Pulizzi (author, Epic Content Marketing), Mark Schaefer (author, Social Media Explained), Cliff Ravenscraft, Nichole Kelly, Ted Rubin, Chalene Johnson, Darren Rowse, Joel Comm, Kim Garst, Martin Shervington, Marcus Sheridan, Gini Dietrich, Pat Flynn, John Jantsch, Andrea Vahl and Brian Clark—just to name a few.
[easymedia-fotorama med=”69731″]
Click here to learn more about Social Media Marketing World.
.What do you think? Please share your comments below.
AI Is Transforming Marketing—Are You Keeping Up?
Marketers are rapidly adopting AI to transform their work. Our new 2025 AI Marketing Industry Report surveyed over 730 marketers to reveal the tools, tactics, and trends shaping the industry, including
🔥 90% of marketers save time with AI—discover the top use cases
🔥 The 5 biggest challenges marketers face with AI and how to overcome them
GET THE AI MARKETING INDUSTRY REPORT
