Facebook Threaded Comments: This Week in Social Media

social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Facebook Rolls Out Threaded Comments for Pages: “Reply directly to comments left on your Page and start a conversation thread. The most active and engaging conversations will be shown at the top of your posts.”

facebook replies

Replies and threaded comments improve the quality of conversations on Pages.

Facebook Updates Policy for Cover Photos on Pages: Some of the old restrictions (no calls to action, no websites or addresses) have been removed. You can now tell visitors to like your Page right in the cover photo. Note that Facebook’s Cover Photo terms state that the cover photo cannot include more than 20% text.

facebook page cover photo

Notice the call to action on Mari Smith's Facebook Page.

Discussion From Our Networking Clubs: Thousands of social media marketers and small business owners are asking questions and helping others in our free Networking Clubs. Here are a few interesting discussions worth highlighting:

LinkedIn Search Gets Smarter: LinkedIn has “unified the search experience so you no longer need to search for people, companies or jobs separately.” New features include auto-complete, suggested searches, smarter query intent algorithm, enhanced advanced search and automated alerts.

Google Launches Full Value of Mobile Calculator: “The Full Value of Mobile Calculator provides simple equations and benchmarks to help you estimate the value that mobile drives for your business through calls, apps, in-store, mobile site and cross-device.”

google mobile calculator

"In about 30 minutes, you can follow the step-by-step wizard to upload data from AdWords and your mobile website, and make some key assumptions to create your Full Value of Mobile estimate."

Facebook Adds Unpublished Posts Option for Advertisers: Facebook users can now promote unpublished posts, which are posts that are not published on the Page’s timeline.

unpublished posts

You have more options when promoting posts on Facebook.

Yelp Launches Revenue Estimation Tool for Local Businesses: “This new free tool does the math by multiplying customer leads sent from Yelp each month by the business’s average revenue per customer lead.” The information also includes the average spend per customer for each business category for reference, based on a recent Boston Consulting Group study.

yelp revenue estimation tool

"Every local business owner can use our new Revenue Estimate tool to judge how her business from Yelp compares to the national averages from the survey."

Google+ Launches New Versions of Google+ for iPhone and Android: This latest update allows iPhone users to do basic edits like rotate and crop, as well as select filters and more.

google+ app

The Google+ app updates also have new features for managing your Google+ communities, including the ability to adjust the volume of community posts in your Home stream.

Vizify Introduces Vizcards: Vizify is now out of beta and introduces Vizcards, “bite-sized infographics about you, created from prompts so you don’t have to wrestle with writer’s block.”


Vizcards "showcase your achievements, interests and quirks, both professionally and personally."

Flipboard Gets A Major Upgrade: Flipboard 2.0 is a major new edition to this popular curation app. You can now also collect and save articles, photos, audio and video by organizing them into beautiful magazines.

Here’s some interesting news to follow:

Facebook Is Testing Facebook Exchange Ads: Last fall, Facebook introduced Facebook Exchange (FBX), a way for businesses to show ads to people on Facebook based on their online browsing interests. Facebook is now “launching a small alpha test to introduce FBX-targeted ads in the news feed.”

facebook exchange

With this new feature, "advertisers can run Page post link ads on the right-hand side of Facebook and in the news feed on desktops."

Icann Launches Trademark Clearing House: Brands can now pay to register their marks ahead of the new .brands top-level domain names (TLDs).

And don’t miss this:

Social Media Marketing World is Social Media Examiner’s latest mega-conference—taking place at the waterfront San Diego Marriott Marquis & Marina in San Diego, California on April 7-9, 2013.

As you’d expect, Social Media Examiner recruited the biggest and best names in the world of social media marketing for this conference. Only the best for you! Be sure to check it out.

Watch this video to get a quick overview of Social Media Marketing World.

What do you think? Please share your comments below.

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About the Author, Cindy King

Cindy King is the director of editorial for Social Media Examiner. She spent 25 years abroad in international business development and then built her own international business from scratch by using social business networking. Other posts by »

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  • Angelos Savvaidis

    Lovely post! Love the summaries :)

  • http://cindyking.biz/ Cindy King

    Cool! Thanks!

  • http://www.facebook.com/suzannecamille Suzanne Camille

    Hi great post, can I share your posts on my blog site??? Thanks


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  • http://www.silverpromo.com/ Jessi Linh

    Very informative!!!

  • Scott

    Threaded Comments for Pages is a huge step for Facebook. Consumer engagement is the primary reason any brand should own a Facebook page and this feature allows for the most engaged consumers to contribute to interesting conversations on a brand’s page. I think it will be a win-win feature for both brands and their followers. Great addition Facebook!

  • Vivek G Maudgalya

    Nice post.
    Thanks for sharing.

  • Jason G.

    Allowing the threaded comments is going to be a great boost for businesses who primarily use Facebook to market. It’s going to give them a great forum to get feedback from consumers and to interact with them. I do find it interesting the decision to lift restrictions from the cover photo, though. That’s a huge win for business.

  • http://www.devdigital.com/ Dev Digital

    Thanks for the share Cindy. Also today I read that Facebook is launching its social cell phone on 4th of April.

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  • http://marismith.com/ Mari Smith

    @CindyKing:disqus — you rock! Thanks for the inclusion. Fabulous roundup as always. (I’m positive you have superpowers! hehee!)

  • Leah Van Rooy

    I like the new reply option for comments on a Facebook post… cool new feature. This should help people see the back and forths easier!

    -Leah Van Rooy
    Blue Door Consulting

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  • Guest

    This sort of format for comments is way overdue for Facebook. It is so hard to track or read comments on large posts that have over 1000s of comments. This will give a much easier way to read into what people are saying about something and how a page or person will respond to questions and concerns.

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