Facebook Gift Cards: This Week in Social Media

social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Facebook Introduces Gift Cards: Facebook Card gifts are rolling out gradually in the U.S. You’ll be able to give your friends “gifts to Jamba Juice, Olive Garden, Sephora and Target all on one reusable gift card from Facebook.”  After you select a gift for a friend on Facebook and complete your purchase, your friend will be notified immediately and will then receive the Facebook Card in the mail.

facebook gift card

"Facebook Cards are reusable. After you've received a card, the next time you get a Facebook Card gift, it will instantly be added to your existing card."

Twitter Enhances Photo and Video Viewing: Twitter’s latest enhancements “make it easier to view photos and videos on Twitter — in particular, on profiles and in search results.” And tweet pages now let you see more of the conversation related to a tweet.

twitter photo

"Click a photo from a profile page or in search results to see a larger version of that photo without leaving the page."

Discussion From Our Networking Clubs: Thousands of social media marketers and small business owners are asking questions and helping others in our free Networking Clubs. Here are a few interesting discussions worth highlighting:

Twitter Releases Second Transparency Report: This report provides data detailing the volume of government requests Twitter receives for “user information, government requests to withhold content and Digital Millennium Copyright Act–related complaints from copyright holders.”

twitter transparency report

This information helps in two ways: "First, to raise public awareness about these invasive requests; second, to enable policymakers to make more informed decisions."

LinkedIn Introduces New Ways to Find Content From Influencers: There are now 220 voices in LinkedIn’s Influencers program. And you now have more ways to find and access their content, thanks to enhanced search filters, through new content discover modules and on the Influencer profiles.

linkedin influencers

LinkedIn expands the reach of its Influencer program.

Facebook Updates iOS App With Voice Messaging and Video Recording: With the latest update for the Facebook app for iOS, users now have voice messaging and video recording functions.

facebook app update

The Facebook app for iOS offers more options with the latest update.

Foursquare for Business App Rolls Out: With the new Foursquare for Business companion app, “managers can create a Foursquare update and easily cross-post it to Facebook and Twitter at the same time.”

foursquare business app

The new Foursquare for Business app helps you keep your customers up to date.

Here’s more news you might want to follow:

Pinterest Tests a New Look: Pinterest will soon be “testing an update to Pinterest.com with a small group of people.”

pinterest redesign

Pinterest will roll out the new design after this testing period.

Facebook Answers Privacy Questions on Graph Search: After the release of the new beta product Graph Search, Facebook published the video below. This is a useful review on how to control your privacy settings on Facebook.

And don’t miss this:

Social Media Marketing World is Social Media Examiner’s latest mega-conference—taking place at the waterfront San Diego Marriott Marquis & Marina in San Diego, California on April 7-9, 2013.

As you’d expect, Social Media Examiner recruited the biggest and best names in the world of social media marketing for this conference. Only the best for you! Be sure to check it out.

Watch this video to get a quick overview of Social Media Marketing World.

What do you think? Please share your comments below.

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About the Author, Cindy King

Cindy King is the director of editorial for Social Media Examiner. She spent 25 years abroad in international business development and then built her own international business using social business networking. Other posts by »

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  • http://www.liza-shaw.com/ Liza Shaw

    Thanks for keeping us informed

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  • Erinn LaMattery

    cool stuff, thanks for the hard work of keeping us up to date!

  • Scott

    This is a great idea by Facebook. I think that, over time, it has the potential to dramatically alter gift giving between consumers. While I am unsure if a card like this already exists, I do know that there is no way any company can compete with Facebook due to its ridiculously high market share. This card will catch on quickly. At first, it may just appeal to those gift givers who are lazy and buy their friends/loved ones gifts at the last possible second (this card is perfect for just that). However, over time, once many users own these cards and more companies partner with Facebook, these unlimited giftcards will be the primary way of giving giftcards. Making gift giving a more social and seamless experience seems like an obvious recipe for success. The future of gift giving looks bright thanks to Facebook and I’m definitely excited about it.

  • Carolin Geissler

    Cindy, thanks again for this weekly roundup. Very interested in the Facebook video about privacy settings myself.

  • Tracy Brown

    Thanks for this roundup. The Twitter Transparency Report is particularly interesting!

  • http://www.socialbakers.com/ Michal Smetana

    I always love reading these roundups. If one doesn’t have a time to keep a track of all the important things that happened in social media, Social Media Examiner’s ‘This Week in Social Media’ is the place to go. Great work guys.

  • http://flippingbook.com/ Sasha Zinevych

    Thank you so much! I haven’t seen anything new from StumbleUpon, Quora or Google+ in a while. Am I right? Would you share some of the insights on these networks with me? Or maybe they haven’t been adding any new stuff?

  • http://cindyking.biz/ Cindy King

    You’re welcome, Liza!

  • http://cindyking.biz/ Cindy King

    Hi Sasha, I do cover all of these whenever they have news useful for marketers… so stay tuned :)

    For more about each of these you can check out these links:




  • http://cindyking.biz/ Cindy King

    Happy you enjoy these posts :)

  • http://cindyking.biz/ Cindy King

    Glad you find them useful, Michal!

  • http://cindyking.biz/ Cindy King

    Hi Tracy! Yes, it is interesting to better understand how this works!

  • http://cindyking.biz/ Cindy King

    You’re welcome, Carolin!

  • http://cindyking.biz/ Cindy King

    Hi Scott, yes, it’s going to be fun to watch how this unfolds for sure!

  • http://cindyking.biz/ Cindy King

    You’re welcome, Erinn!

  • http://flippingbook.com/ Sasha Zinevych

    Thank you, Cindy! Did you get a chance to try Facebook Gift Cards yourself?

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