Facebook Audience Insights: This Week in Social Media

social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Facebook Introduces Facebook Audience Insights: “A new tool designed to help marketers learn more about their target audiences, including aggregate information about geography, demographics, purchase behavior and more.”

facebook audience insights tool

“Audience Insights is different from Page Insights because it looks at trends about your current or potential customers across Facebook, whereas Page Insights looks at the interactions with your Page (i.e., likes, comments and shares).”

Twitter Announces Mute Feature: This new feature “gives you even more control over the content you see on Twitter by letting you remove a user’s content from key parts of your Twitter experience.”

Pinterest Rolls Out Paid Test: Pinterest is “working with a small group of brands in the U.S. to roll out a paid test in [its] search and category feeds.”

pinterest paid test

These brands will help “test promoted pins to make sure they’re tasteful, transparent, relevant and improved based on your feedback—so that Pinterest continues to be a great experience for everyone.”

Buffer Introduces Feeds: “You can now add RSS feeds to your Buffer social profiles and share links directly from your favorite sites from right inside your Buffer dashboard.”

buffer feeds

“You have total control of your feeds—from finding and discovering to organizing and updating. Fresh content will always be at your fingertips.”

Here are few cool social media tools worth checking out:

Contextly: “Build your audience via awesome content recommendations.”

contextly

Contextly’s “tools are built with a deep understanding of online publishing.”

ReShare: This new app gives you the ability to reshare “what you like to a whole new audience of readers in a different language!”

reshare

“ReShare the articles that you love to others who are interested in reading the same articles. Conveying these articles in a different language allows you to share your interest with a brand-new audience.”

BreakFree: “A revolutionary mobile app aimed at controlling smartphone addiction and helping you maintain a healthy digital lifestyle.”

Litely: “Add gorgeous, film-inspired tones to your photos in seconds. Adjust crop, exposure, sharpness, vibrance and vignette for lovelier photos.”

litely

“Subtle tones. Well-made.”

Moju: “A whole new way to capture and share life’s best moments.”

moju

“It’s as simple as point-and-shoot up to 24 frames, then pivot/twist the device to see your images come alive!”

SketchVid: “Create videos of your drawings and share them with your friends on Instagram and Facebook.”

sketch vid

“Draw anything you want and SketchVid will convert your drawing into a 15-second video from a blank canvas to the final masterpiece.”

Tapsule: “Moments that matter, captured by you and those you’re with, strung together in a modern day ‘time capsule’.”

What do you think? Did any other social media news items interest you this week? Have you found any other social media tools worth sharing? Please share your comments below.

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About the Author, Cindy King

Cindy King is the director of editorial for Social Media Examiner. She spent 25 years abroad in international business development and then built her own international business from scratch by using social business networking. Other posts by »




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  • Teri Blaschke

    Great list. Anxious for the Twitter “Mute” function. Some people fill up your page with countless tweets. Although quotes can be encouraging or inspirational, I don’t want to see 20+ quotes per day from the same tweeter. Neither is it beneficial to read the same promotional two or three tweets over and over. Although I don’t necessarily want to unfollow them, I wouldn’t mind muting them.

  • Sofia Caden

    Social media networks have been around for more than a decade, developing all this time to incorporate various aspects of human interaction. Over the years, with the interplay of several factors including internet penetration and device proliferation,an unprecedented number of people have joined the social media bandwagon. Facebook for example, boasts a http://bit.ly/1lT13wi

  • http://www.smarteraffiliatemoney.com Remco Boom

    I’ve been looking at ReShare but I find it confusing.

    It seems to be a translation related business and by translating articles I can earn ‘rewards’. But can I do with those rewards? I’m guessing that is pretty much the first question anyone will ask that looks at their website.

  • Marlene

    I’m not sure what the difference is in some of them like Tapsule and Litely (Instagram), Reshare, and some of the others. Excited about Moju though and may try some of the others. However, LOVE LOVE GETTING THIS INFORMATION!

  • Sharon Rowe

    In my simplistic world, I wish Facebook would allow a business post to actually feed to each of their Likers’ timelines without having to pay to Boost the post. Someone has already “Liked” the business page and thus would expect to receive timely information without having to seek out that business in a search to see what they have been up to. You can look at all the metrics in the world, but if only 6% of your Likers see your post, the metrics seem pointless. I am sick of asking all of my clients to pay for face-time.









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