social media expert interviewIn this video I interview Shani Higgins, CEO of Technorati.

Shani shares information on the business of blogging and current blogging trends.  Discover how much money bloggers make and learn more about the opportunities brands now offer bloggers.

Be sure to check out the takeaways below after you watch the video.

Here are some of the things you’ll learn in this video:

  • How blogging is intertwined with social media
  • Current trends in who is blogging and where there is growth
  • The state of corporate blogs
  • The average number of blogs bloggers have today
  • How brands are blogging
  • How brands are connecting with bloggers
  • Why probloggers are approached up to a thousand times a week
  • What brands need to know before connecting with bloggers
  • The average salary of bloggers
  • The additional opportunities brands are offering bloggers to make money
  • What’s next for Technorati to improve the business of blogging

Check out the State of the Blogosphere.  For information on revenue generation, go to Technoratimedia, and to find out more about the blogosphere, check out Technorati.

Does your business have a blog? What has been your experience? Please leave your comments below.

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  • Dave Doolin

    Timely, and nice to see Technorati on the move. I’m over there right now updating my account.

  • Kevin

    I continue to be fascinated  by how national brands continue to look for ways to penetrate personal space.  The national brand as a institution grew up in the old days of mass advertising.  TV brought them into the personal space of people’s living (really TV) rooms.  They are retooling to fit into the personal space of PC, Smartphone, and Tablet.  I suppose that it is inevitable that a blogger become an ad-platform just like the Superbowl.  The Facebook phenomena (with the pathetic appeal — Like me on Facebook for a free coupon) has been set up by the Advertising Age. What if Small really is better than Big? We are still trying to figure out what Social Media really means in terms of the human experience.  A human being is really bigger than the brand they embrace.  In my world: The smaller the brand, the bigger the human being. There is something sad in matching brands to bloggers.

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  • Michael A. Stelzner

    Thanks Dave

  • Michael A. Stelzner

    Thanks for your thoughts Kevin :)

  • Mellissa Thomas

    I agree with Dave. Very timely news and highly exciting for a relatively new blogger like myself. Thank you so much for sharing this, Michael.

  • Chad Boswell

    This is very good information. I’m wanting to create a blog for the small company I work for and I will check out Technorati and see how that can benefit us!

    Mike do you have some info on the best approach to starting a company blog and start building connections?

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  • Juan Felix

    Great interview Mike and Shani! I recognize the trend of having more than one blog. I for myself run 2 blogs now – both on the same topic – but with different audiences – one for my Dutch fellow peeps and the other with an international outreach. Keeps me busy :) Thanks again! 

  • Isabel Hunt

    Thank you Michael! I started blogging in 2009 and stopped. I have been recently looking at starting it again, and came across your website with super useful articles. I love them and love you for doing what you do: sharing knowledge with the world.
    From London a big hug!
    Isabel Hunt

  • Wendy

    GREAT!  I learned a lot I hadn’t known.  Now I have to get to work!  Thanks, Michael!

  • Chuck

     The trends are constantly evolving, and we may need to be updated with all these changes in blogging trends. The video has given me a lot of significant learning that I can efficiently apply when doing my work as a blogger. I found ‘how brands are blogging’ a very interesting topic and of course the average salary of blogger, that, all of us should be aware of. Thanks for sharing this one!

    Richard F Sands

  • Henry Louis

    Hi Michael! I am very thankful to you for sharing this post. Interesting points have been discussed. Nice video.

  • Michael A. Stelzner

    Thanks Isabel – Glad we could help :)

  • Michael A. Stelzner

    Thanks Henry!

  • Michael A. Stelzner

    Get started there Wendy :)  Make it happen

  • Michael A. Stelzner

    Hey Juan!  Glad you like the interview.  Are both blogs covering the same posts, just in different languages?

  • Michael A. Stelzner

    Hey Chad,

    I would check out our free Blogging Club and try to network with your peers.


  • Michael A. Stelzner

    My pleasure Mellissa

  • Gregory A. Buford

    Great interview, Michael.  Any chance you have a link to her current report?


    Gregory A. Buford, MD FACS

  • Juan Felix

    Hey Mike! – yes, that’s right. I write my posts in English and publish them on Thursdays for my international audience. Next, I translate them to Dutch and publish the same post on Friday for my Dutch peeps. I have two Twitter accounts to connect with different audiences and use LinkedIn Groups to reach out to my Dutch audience on LinkedIn. On top of that I’m a member of a specific Facebook Group – where we post our latest article and agreed to share each other’s posts if they fit our (international) audience. It’s working out fine, cause number of page views increases for both blogs each month! Thanks for asking :)

  • Jobi Harris, staff to Fisher

    Great interview! Thank you so much.

  • Don Harris

    Great interview. Thank you very much Michael, another great post. Never heard of Technorati so it was nice to see the CEO talking about the company. On my way over there now :)
    Thanks again Michael and have a great weekend.

  • Michael

    video doesn’t work…

  • Jonathan Brown

    I love this! I continue to hear the typical comment: “What did you say you do for work?” I am a blogger.
    Learning at the Free Agent Academy.

  • Global Finance School

    Hi Michael,

    Thanks for sharing the video. A very timely post as we’re experimenting on our blog post to follow new trends.


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  • Amber

    Great interview Michael…. help… video stopped working at 9:08 for me and didn’t get the tail end.

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  • Web Designer

    Hey thanks for sharing such a nice information…I am very much impressed by your post.

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  • Ryan Rosado

    Great video interview!.  Shani really laid out what the current state of the blogging world is in a totally easy-to-understand kind of way.  I’d say I’m enlightened :).

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