Blogging Trends for 2012: What You Need to Know

By Michael Stelzner
Published February 10, 2012

In this video I interview Shani Higgins, CEO of Technorati.

Shani shares information on the business of blogging and current blogging trends.  Discover how much money bloggers make and learn more about the opportunities brands now offer bloggers.

Be sure to check out the takeaways below after you watch the video.

Here are some of the things you’ll learn in this video:

• How blogging is intertwined with social media
• Current trends in who is blogging and where there is growth
• The state of corporate blogs
• The average number of blogs bloggers have today
• How brands are blogging
• How brands are connecting with bloggers
• Why probloggers are approached up to a thousand times a week
• What brands need to know before connecting with bloggers
• The average salary of bloggers
• The additional opportunities brands are offering bloggers to make money
• What’s next for Technorati to improve the business of blogging

Check out the State of the Blogosphere.  For information on revenue generation, go to Technoratimedia, and to find out more about the blogosphere, check out Technorati.

Does your business have a blog? What has been your experience? Please leave your comments below.

Tags: blogging, brands, corporate blogs, shani higgins, state of the blogosphere, technorati, technoratimedia

About the Author, Michael Stelzner

Michael Stelzner is the founder and CEO of Social Media Examiner, and author of the books Launch and Writing White Papers. He's also the host of the Social Media Marketing podcast. Other posts by Michael Stelzner »