Do you want to know more about your website visitors?
Understanding the demographics, behaviors and interests of your website visitors improves your online marketing.
In this article I’ll share what data is found in the Google Analytics’ Audience section and how it can apply to your online marketing strategy.
Note: One way to get the most out of any Google Analytics data is to set up conversion goals. If you haven’t done this already, set up the easiest goal type by reviewing the first point under the Google Analytics Admin header in this Google Analytics Basics post.
Do you know what data each section of Google Analytics offers?
A few important details and settings can improve your Google Analytics reporting.
In this article I’ll share the basics of navigating Google Analytics and what you need to set up now to make the most of its data.
Note: This post assumes that Google Analytics is already set up for at least one of your websites. If you have not set up Google Analytics, you can find a thorough walk-through of the setup process in the Google Analytics Help Center.
Do you wonder which one is a fit for your business?
Twitter cards enrich your tweets with additional content, media and calls to action.
In this article I’ll share eight types of Twitter cards, how to install them and their analytics options.
#1: The Summary Card
If your business has a blog or any page devoted solely to information, then you need the summary card. The summary card lets you include the title, description, a thumbnail image and Twitter handle attributions for a page.
There is also a summary card with large image, which includes just that—a larger image from the page, as opposed to a square thumbnail image.
— Search Engine Land (@sengineland) May 13, 2014
Are you looking for WordPress plugins to help control how your content looks when it’s shared across social media?
In this article, I’ll share the best WordPress plugins you can use to make your social shares look great everywhere.
Why WordPress Plugins for Social Sharing?
To get the most mileage out of every social share, you need to optimize a few key elements of your content so it looks great on every social network, including search results.
While many websites have to rely on adding rich snippets to the HTML, WordPress users have almost unlimited options when it comes to easy-to-use plugins for social media optimization.
Keep reading to take your blog to the next level:
#1: Implement Twitter Cards for Rich Media Tweets From Your Website
Whenever someone shares content from your website on Twitter, you hope for at least two outcomes: 1) You want their tweet to bring other Twitter users back to your content and 2) you want your username added as the publisher and/or author.
Unfortunately, a lot of the tweets you get for your content can look like this.
— Azam Corry (@AzamCorry) January 28, 2014
Have you followed the latest on Twitter ads?
Twitter has many paid options to help you gain more exposure.
Keep reading to discover three ways to use Twitter ads to grow your business.
Why Twitter Advertising?
When Twitter released their advertising platforms, there was a huge lack of functionality when it came to targeting your ads toward specific audiences.
While it’s still not as detailed as Facebook or LinkedIn advertising, Twitter has come a long way in making sure your advertising reaches the right audience.
In this post, we’re going to look at how to create a high-performance Twitter ad campaign for your business.
#1: Gain Visibility With Promoted Tweets
One of the most popular uses of Twitter advertising is to promote a specific message (tweet) on Twitter. For example, if you search Twitter for a particular keyword, you’re likely to see a promoted tweet at the top of search results.
Lacking insight into the social behaviors of your customers?
No data, no problem!
Chances are your competitors have done all the hard work and all you need to do is look for it.
In this post, I’ll show you how to research the competition’s social game plan so you can build a solid social media strategy of your own.
Finding the Fundamentals
When it comes to social media marketing, you need to answer a few fundamental questions:
- Should your business be on social media?
- What networks should you choose?
- How do you create a great profile?
- What type of content should you post, and when should you post it?
Everyone must answer these questions, including business owners who want to create a strategy for their own business, marketing managers who need to convince their CEO to invest in social media and consultants who create strategies for clients in a wide variety of industries.
Fortunately, you can find answers through the process of competitor research.
Keep reading to discover how to get insight on your competitors.
#1: Comparing Audience Size
While you shouldn’t obsess about how many fans or followers your competitors have, noting these numbers at the beginning of your campaign can help you answer the following important questions.
Have you considered using Twitter chats as a marketing tool?
As the use of hashtags on Twitter continues to flourish, conversations built around specific hashtags—or Twitter chats—have become commonplace.
While you may be familiar with how to use Twitter chats for personal networking, you might not know they can also be used by brands to achieve business goals.
In this post, I’ll show you 5 ways your business can benefit from Twitter chats.
#1: Connect With Customers and Prospects
Hosting an event is a great way for a business to bring its potential and current customer base together to learn, engage and build a deeper relationship. Not all businesses can host a conference or seminar, but every business can host a Twitter chat.
The key to hosting a Twitter chat that helps your business connect with potential and current customers is to choose a topic that resonates with your customer base. Whole Foods, for example, hosts a weekly Twitter chat that discusses (you guessed it) food.
HubSpot hosts a weekly Twitter chat that discusses the science and data of inbound marketing. Their Twitter chat is run in conjunction with a weekly webinar on inbound marketing, which makes it a great lead generation tool for their business. Especially considering that, according to the Hashtagify tool from CyBranding, the #scichat hashtag gets an average of 12 million weekly impressions.
Are you looking for a tool to bring important analytics to one place?
In this article, you’ll discover four social media analytics tools that deliver clear insights about your business’s social media activity.
Social media analytics are more than numbers.
Analytics give you the data you need to improve your social media engagement, make marketing decisions and tie social media to your bottom line.
To use analytics effectively, the data needs to be presented in easy-to-understand formats.
Here are four tools worth checking out:
#1: Receive Automatic Reports Daily Via Email With Social Report
The one thing we check every day is our email. So it makes sense to get social analytics and updates automatically delivered to your inbox.
Social Report is a comprehensive analytics tool with a very affordable starter account that lets you to monitor up to five projects, each with an unlimited number of social accounts for only $9 per month.
To get started, sign up for a 30-day free trial of the plan that best fits your business.
Have you used Facebook’s new feature to embed posts on your website or blog?
Embedding Facebook updates on your website can help you increase visibility and engagement.
How can you creatively use embedded posts as a part of your Facebook marketing strategy?
Let’s find out!
Here’s How It Works
You can embed most public posts from a personal profile or a page. To do so, go to your news feed, profile or page and click on the drop-down arrow at the top right of the post. You’ll see the option to embed the post.