How to Use Google Analytics Acquisition Reports to Know Where People Are Coming From

social media how to

Do you want to know how people are finding your website?

Do you want to learn more about Acquisition reports in Google Analytics?

When you know your biggest traffic sources, you have a better idea of where to spend your time and money.

In this article I’ll share how Google Analytics Acquisition reports can help you drive traffic and sales.

Note: One way to get the most out of any Google Analytics data is to set up conversion goals. If you haven’t done this already, set up the easiest goal type by reviewing the first point under the Google Analytics Admin header in this Google Analytics Basics post.

google analytics acquisitions reports

Find out to use Google Analytics to track traffic sources.

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How to Use Google Analytics Audience Data to Improve Your Marketing

social media how toDo you need to learn more about the Audience reports in Google Analytics?

Do you want to know more about your website visitors?

Understanding the demographics, behaviors and interests of your website visitors improves your online marketing.

In this article I’ll share what data is found in the Google Analytics’ Audience section and how it can apply to your online marketing strategy.

google analytics audience

Take a deeper look into your audience data on Google Analytics.

Note: One way to get the most out of any Google Analytics data is to set up conversion goals. If you haven’t done this already, set up the easiest goal type by reviewing the first point under the Google Analytics Admin header in this Google Analytics Basics post.

google analytics left side menu

Google Analytics left sidebar menu with Audience section.

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How to Use Google Analytics: Getting Started

social media how to Do you need a deeper understanding of Google Analytics?

Do you know what data each section of Google Analytics offers?

A few important details and settings can improve your Google Analytics reporting.

In this article I’ll share the basics of navigating Google Analytics and what you need to set up now to make the most of its data.

Note: This post assumes that Google Analytics is already set up for at least one of your websites. If you have not set up Google Analytics, you can find a thorough walk-through of the setup process in the Google Analytics Help Center.

get started with google analytics

Find out how to get started with Google Analytics right now.

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8 Types of Twitter Cards Businesses Are Using

social media how toDo you know what a Twitter card is?

Do you wonder which one is a fit for your business?

Twitter cards enrich your tweets with additional content, media and calls to action.

In this article I’ll share eight types of Twitter cards, how to install them and their analytics options.

#1: The Summary Card

If your business has a blog or any page devoted solely to information, then you need the summary card. The summary card lets you include the title, description, a thumbnail image and Twitter handle attributions for a page.

There is also a summary card with large image, which includes just that—a larger image from the page, as opposed to a square thumbnail image.

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6 WordPress Plugins That Ensure Your Posts Look Good When Shared on Social Media

social media toolsDo you blog?

Are you looking for WordPress plugins to help control how your content looks when it’s shared across social media?

In this article, I’ll share the best WordPress plugins you can use to make your social shares look great everywhere.

Why WordPress Plugins for Social Sharing?

To get the most mileage out of every social share, you need to optimize a few key elements of your content so it looks great on every social network, including search results.

While many websites have to rely on adding rich snippets to the HTML, WordPress users have almost unlimited options when it comes to easy-to-use plugins for social media optimization.

Keep reading to take your blog to the next level:

#1: Implement Twitter Cards for Rich Media Tweets From Your Website

Whenever someone shares content from your website on Twitter, you hope for at least two outcomes: 1) You want their tweet to bring other Twitter users back to your content and 2) you want your username added as the publisher and/or author.

Unfortunately, a lot of the tweets you get for your content can look like this.

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How to Use Twitter Ads for More Exposure, Leads and Sales

social media how to Are you interested in learning more about advertising on Twitter?

Have you followed the latest on Twitter ads?

Twitter has many paid options to help you gain more exposure.

Keep reading to discover three ways to use Twitter ads to grow your business.

Why Twitter Advertising?

When Twitter released their advertising platforms, there was a huge lack of functionality when it came to targeting your ads toward specific audiences.

While it’s still not as detailed as Facebook or LinkedIn advertising, Twitter has come a long way in making sure your advertising reaches the right audience.

In this post, we’re going to look at how to create a high-performance Twitter ad campaign for your business.

#1: Gain Visibility With Promoted Tweets

One of the most popular uses of Twitter advertising is to promote a specific message (tweet) on Twitter. For example, if you search Twitter for a particular keyword, you’re likely to see a promoted tweet at the top of search results.

promoted-tweet-from-buffer

Example of a promoted tweet from Buffer.

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How to Create a Social Media Strategy By Spying Your Competitors

social media how to Are you struggling to create a social media strategy for your business?

Lacking insight into the social behaviors of your customers?

No data, no problem!

Chances are your competitors have done all the hard work and all you need to do is look for it.

In this post, I’ll show you how to research the competition’s social game plan so you can build a solid social media strategy of your own.

Finding the Fundamentals

When it comes to social media marketing, you need to answer a few fundamental questions:

  • Should your business be on social media?
  • What networks should you choose?
  • How do you create a great profile?
  • What type of content should you post, and when should you post it?

Everyone must answer these questions, including business owners who want to create a strategy for their own business, marketing managers who need to convince their CEO to invest in social media and consultants who create strategies for clients in a wide variety of industries.

Fortunately, you can find answers through the process of competitor research.

Keep reading to discover how to get insight on your competitors.

#1: Comparing Audience Size

While you shouldn’t obsess about how many fans or followers your competitors have, noting these numbers at the beginning of your campaign can help you answer the following important questions.

how many fans do your competitors have

Noting the number of fans your competitors have can help you answer a few important questions relevant to your own business. Image source: iStockPhoto

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5 Ways Twitter Chats Can Help Your Business

social media how toDoes your business use Twitter?

Have you considered using Twitter chats as a marketing tool?

As the use of hashtags on Twitter continues to flourish, conversations built around specific hashtags—or Twitter chats—have become commonplace.

While you may be familiar with how to use Twitter chats for personal networking, you might not know they can also be used by brands to achieve business goals.

In this post, I’ll show you 5 ways your business can benefit from Twitter chats.

#1: Connect With Customers and Prospects

Hosting an event is a great way for a business to bring its potential and current customer base together to learn, engage and build a deeper relationship. Not all businesses can host a conference or seminar, but every business can host a Twitter chat.

The key to hosting a Twitter chat that helps your business connect with potential and current customers is to choose a topic that resonates with your customer base. Whole Foods, for example, hosts a weekly Twitter chat that discusses (you guessed it) food.


HubSpot hosts a weekly Twitter chat that discusses the science and data of inbound marketing. Their Twitter chat is run in conjunction with a weekly webinar on inbound marketing, which makes it a great lead generation tool for their business. Especially considering that, according to the Hashtagify tool from CyBranding, the #scichat hashtag gets an average of 12 million weekly impressions.

scichat webinar

HubSpot combines lead generating webinars with Twitter chats.

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4 Tools That Improve Your Social Media Analytics

social media toolsDo you want more insight about your social media activities?

Are you looking for a tool to bring important analytics to one place?

In this article, you’ll discover four social media analytics tools that deliver clear insights about your business’s social media activity.

Why Analytics?

Social media analytics are more than numbers.

Analytics give you the data you need to improve your social media engagement, make marketing decisions and tie social media to your bottom line.

To use analytics effectively, the data needs to be presented in easy-to-understand formats.

Here are four tools worth checking out:

#1: Receive Automatic Reports Daily Via Email With Social Report

The one thing we check every day is our email. So it makes sense to get social analytics and updates automatically delivered to your inbox.

Social Report is a comprehensive analytics tool with a very affordable starter account that lets you to monitor up to five projects, each with an unlimited number of social accounts for only $9 per month.

To get started, sign up for a 30-day free trial of the plan that best fits your business.

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