How to Setup a Social Media Business Strategy

social media how toDoes your business have a social media strategy?

According to research conducted by Constant Contact, over 50% of small businesses need help with social media.

While many businesses have a social media presence, many are not engaging on those platforms and thus not meeting their goals.

With planning, your small business can use social media effectively.

Here are seven steps to a social media strategy for your business.

#1: Determine Your Business Objectives for Social Media

How do you want to use social media to help your business? What goals do you want to achieve?

Make your goals as concrete, measurable and achievable as possible. For example, if you currently get five new leads a month, setting a goal to get 100 new leads in the next 12 months is more realistic than setting a goal to get 5,000 new leads.

goals

Define clear goals for your social media marketing. Image source: iStockPhoto.

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How to Improve Your Social Media Calls to Action

social media how toIs your audience responding to your social activities?

Have you integrated the right calls to action into your social media strategy?

A call to action is a way for you to entice your social media audience to focus their attention on the next action you want them to take.

Here are seven steps for crafting calls to action to get your social community to do what you’d like them to and transform your social media marketing to get the results you want.

#1: Determine What You Want Prospects to Do

Your call to action should encourage readers to engage with you further.

You’ll want to break the activity into smaller steps that make sense to your audience. You can lose prospects at each step of the process, so you want to make it very easy for them.

Make readers an offer they want. What will get prospects to commit now? Your offer will vary based on your business and where the prospect is in the sales process. You can consider offering white paper downloads, ebooks, ongoing emails, discount coupons and/or free consultations.

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7 Tips for Making Your Blog a Content Marketing Magnet

social media how toDo you have a business blog?

Are you happy with the marketing role your blog plays?

Many businesses consider blogs “a cost of doing business,” or code for “We’re not sure what it does but we’re afraid to stop doing it.”

In this article I will explore why and how to make your blog the hub of your content marketing plan?

Why make your blog your content marketing hub?

To put a slightly different spin on what Chris Brogan says, blogs are your home base; they are at the center of your content marketing system.

Whether you’re a small business or a Fortune 100 company, blogs should be at the heart of your content marketing because blogs fuel social media, search optimization and the sales process.

The top five reasons to use a blog as your content hub are:

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13 Tips to Combine Photos and Social Media for Greater Exposure

social media how toAre you looking for new ways to help your business stand out with social media?

Are you wondering why Pinterest is so popular?

The answer is pictures!

Photos are the perfect social media marketing tool for small- and medium-sized businesses.

Why Use Photos?

Photos are eye-candy that attract and engage readers with your offering. As the Jack (or Jill) of all trades, small business owners tend to have limited budgets—and more importantly, time—to promote their business. Therefore, each marketing element must effectively drive results.

With Pinterest‘s recent growth and Facebook’s purchase of Instagram, now’s the time to expand your social media content with photos.

To put this in perspective, Pinterest has experienced exponential growth as tracked by Nielsen, passing Tumblr and Flickr.

Concurrently, Instagram‘s growth trend monitored by Experian Hitwise has also taken off. Furthermore, don’t overlook older photo social media options like Facebook, Twitter and blogs.

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