social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Facebook Expands Ability to Broadcast Live from Desktops and Laptops to All Users: Facebook announced that everyone around the world can now “broadcast live video to Facebook from their desktop or laptop computers.”

Facebook rolled out the ability to go Live from a desktop or laptop to all users around the world.

Facebook rolled out the ability to go Live from a desktop or laptop to all users around the world.

Facebook also added a new Live feature that “makes it easy to use streaming software or external hardware when going live from a computer.” All Facebook users can now “seamlessly share their screens, insert graphics, switch cameras, or use professional equipment in Facebook Live videos” and broadcast directly from their personal profiles and well as to Facebook Groups, Events or Pages.

For example, it’s now “easier than ever” for gamers to stream their PC gameplay to their Facebook audience. Artists and presenters can switch between on-screen graphics and a camera for sharing tutorials and how-to Live videos from their computers.

Continue Reading

social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Facebook Testing Video Insights for Personal Profiles: This week, Social Media Examiner staff noted that Facebook appears to be testing video metrics for personal profile users. The video metrics include insights on engagement, views, minutes viewed, and overall performance for the past 7, 30, and 60 days. To learn more about this possible new feature, listen to the Social Media Marketing Talk Show from March 17, 2017.

Facebook appears to be testing video metrics for personal users.

Facebook appears to be testing video metrics for personal user accounts.

Continue Reading

social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Facebook Globally Launches Messenger Day: Facebook launched Messenger Day, a new way to share photos and videos “as they happen” in the stand-alone Messenger app. Like with Snapchat Stories and Instagram Stories, Messenger Day allows users to customize their photos and videos with thousands of frames, effects, and stickers and each post disappears after 24 hours. With Messenger Day, users also have the option to share their “day” with everyone or specific Messenger friends. Messenger Day was initially tested in a handful of countries and is now available globally with the latest versions of the Messenger app on both Android and iOS.

Facebook launched Messenger Day, a new way for users to share photos and videos as they happen in the standalone Messenger App.

Facebook launched Messenger Day, a new way for users to share photos and videos as they happen in the stand-alone Messenger app.

Continue Reading

social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Facebook Algorithm Ranks Reactions Higher Than Likes: Facebook announced that reactions “will [now] affect post ranking slightly more than Likes” in the news feed algorithm because it has found reactions to be “an even stronger signal” when it comes to indicating what content users would like to see. However, Facebook clarifies that all reactions including temporary ones for holidays such as Mother’s Day will continue to be “weighed equally to one another” and revealed that the “love” heart is “by far the most popular Reaction, consisting of ‘more than half’ of them.”

Continue Reading

social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Instagram Rolls Out Ability to Add Multiple Photos and Videos to One Post: Instagram announced that users can now “combine up to 10 photos and videos in one post and swipe through to see them all.” A new icon on the Instagram app allows users to select multiple photos and videos, which can then be reorganized, edited, or layered with a filter one by one or all at once. A row of blue dots at the bottom of these posts indicates to your followers that “there’s more to see.” This update is available as part of Instagram version 10.9 for iOS in the Apple App Store and for Android on Google Play.

.

Continue Reading

social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Facebook Announces Autoplay Sound, Picture-in-picture View, and Other Updates to Video: Facebook rolled out four major updates “that make watching video on Facebook richer, more engaging and more flexible.” These updates include autoplay sound that “fades in and out” and the option to minimize Facebook videos to a “picture-in-picture view” as you continue to scroll through the news feed. Facebook also introduced a larger format for watching vertical videos on both iOS and Android devices and officially announced a new Facebook video app for TV. Facebook’s TV app is expected to roll out “soon” to app stores for Apple TV, Amazon Fire TV, and Samsung Smart TV “with more platforms to come.”

Facebook rolled out a major video update that makes watching video on Facebook richer, more engaging and more flexible.

Facebook rolled out a major video update that makes watching video on Facebook richer, more engaging, and more flexible.

Continue Reading

social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

YouTube Expands Mobile Live Streaming and Launches Super Chat: YouTube rolled out mobile live streaming to “every creator with more than 10,000 subscribers” and announced that other creators will have it “soon.” YouTube announced that mobile live streaming is built “directly into the YouTube mobile app” and has “all the same features as regular YouTube videos” such as search, the ability to find videos through playlists and recommendations, and protections from unauthorized use. YouTube began testing this new feature last June with a select group of creators.

YouTube also released Super Chat, “a new live stream monetization tool… [that] lets any fan watching a live stream stand out from the crowd and get a creator’s attention by purchasing chat messages that are highlighted in bright colors and stay pinned to the top of the chat window for up to five hours.” YouTube began beta testing Super Chat in January and has since opened it to creators in more than 20 countries and viewers in over 40 countries. A complete list of the eligibility requirements for Super Chat and the countries where it’s currently available can be found on the YouTube Help page.

Continue Reading

social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Pinterest Introduces Search Ads: Pinterest rolled out search ads with “a full suite of features, including Keyword and Shopping Campaigns that are shown in search results… [and] powerful new targeting and reporting options.” Pinterest is currently working with digital marketing company Kenshoo to test the new search ads features with a handful of partners including Barilla, eBay, Garnier, Target, and more. Pinterest plans to add more businesses “over the coming months” and suggests that interested companies should contact Kenshoo or their Pinterest account manager to learn more.

Continue Reading

social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Facebook Releases Facebook Stories in Ireland: Facebook rolled out Facebook Stories in Ireland for the iOS and Android apps, “with plans to bring it to more countries in the coming months.” Similar to the Stories features found on Snapchat and Instagram, Facebook Stories allow users to “share ephemeral photos and videos in a slideshow that disappears 24 hours later.” Stories can be found at the top of the news feed and appear to feature stickers, effects, and more. TechCrunch reports that “Facebook built a similar feature to Stories called Quick Updates and tested it in July, but by August said it wouldn’t launch it.”

Continue Reading