Welcome to our weekly edition of what’s hot in social media news.
To help you stay up to date with social media, here are some of the news items that caught our attention.
What’s New This Week
Twitter Announces New Premium Programming Deals for 24/7 Streaming Video Content: Last week, Twitter shared its plans “to air live video 24 hours a day, 7 days a week inside its apps and desktop site.” At its Digital Content NewFronts presentation earlier this week, the company debuted over a dozen live-streaming content deals across sports, news, and entertainment, which will bring “hundreds of hours of new premium video content” to the platform.
These deals include “new exclusive original live programming, live games and events, live syndications, extensions of existing live deals, and new always-on live streaming content.” It also presents “new opportunities for brands to reach passionate and engaged audiences by sponsoring premium video content at scale.” A Twitter spokesperson shared that advertisers will be able to buy pre- and mid-roll ads against the new shows and channels through Twitter’s Amplify program, and that the company plans to share ad revenue with the media companies producing the programs. However, revenue splits for the NewFronts programs will vary.