social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Instagram Rolls Out Ability to Add Multiple Photos and Videos to One Post: Instagram announced that users can now “combine up to 10 photos and videos in one post and swipe through to see them all.” A new icon on the Instagram app allows users to select multiple photos and videos, which can then be reorganized, edited, or layered with a filter one by one or all at once. A row of blue dots at the bottom of these posts indicates to your followers that “there’s more to see.” This update is available as part of Instagram version 10.9 for iOS in the Apple App Store and for Android on Google Play.

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social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Facebook Announces Autoplay Sound, Picture-in-picture View, and Other Updates to Video: Facebook rolled out four major updates “that make watching video on Facebook richer, more engaging and more flexible.” These updates include autoplay sound that “fades in and out” and the option to minimize Facebook videos to a “picture-in-picture view” as you continue to scroll through the news feed. Facebook also introduced a larger format for watching vertical videos on both iOS and Android devices and officially announced a new Facebook video app for TV. Facebook’s TV app is expected to roll out “soon” to app stores for Apple TV, Amazon Fire TV, and Samsung Smart TV “with more platforms to come.”

Facebook rolled out a major video update that makes watching video on Facebook richer, more engaging and more flexible.

Facebook rolled out a major video update that makes watching video on Facebook richer, more engaging, and more flexible.

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social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

YouTube Expands Mobile Live Streaming and Launches Super Chat: YouTube rolled out mobile live streaming to “every creator with more than 10,000 subscribers” and announced that other creators will have it “soon.” YouTube announced that mobile live streaming is built “directly into the YouTube mobile app” and has “all the same features as regular YouTube videos” such as search, the ability to find videos through playlists and recommendations, and protections from unauthorized use. YouTube began testing this new feature last June with a select group of creators.

YouTube also released Super Chat, “a new live stream monetization tool… [that] lets any fan watching a live stream stand out from the crowd and get a creator’s attention by purchasing chat messages that are highlighted in bright colors and stay pinned to the top of the chat window for up to five hours.” YouTube began beta testing Super Chat in January and has since opened it to creators in more than 20 countries and viewers in over 40 countries. A complete list of the eligibility requirements for Super Chat and the countries where it’s currently available can be found on the YouTube Help page.

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social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Pinterest Introduces Search Ads: Pinterest rolled out search ads with “a full suite of features, including Keyword and Shopping Campaigns that are shown in search results… [and] powerful new targeting and reporting options.” Pinterest is currently working with digital marketing company Kenshoo to test the new search ads features with a handful of partners including Barilla, eBay, Garnier, Target, and more. Pinterest plans to add more businesses “over the coming months” and suggests that interested companies should contact Kenshoo or their Pinterest account manager to learn more.

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social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Facebook Releases Facebook Stories in Ireland: Facebook rolled out Facebook Stories in Ireland for the iOS and Android apps, “with plans to bring it to more countries in the coming months.” Similar to the Stories features found on Snapchat and Instagram, Facebook Stories allow users to “share ephemeral photos and videos in a slideshow that disappears 24 hours later.” Stories can be found at the top of the news feed and appear to feature stickers, effects, and more. TechCrunch reports that “Facebook built a similar feature to Stories called Quick Updates and tested it in July, but by August said it wouldn’t launch it.”

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social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Twitter Automatically Loops Short Videos: As the Vine app officially shut down and became Vine Camera earlier this week, Twitter announced that it will now “automatically loop all videos shorter than 6.5-seconds” on its timeline. Twitter also confirmed that this capability will extend beyond videos clips posted from Vine Camera and will apply to “ones saved from other apps like Snapchat” or the like. Also note that larger videos can automatically be cropped to fit the 6.5-second timeframe and shared on Twitter as a looping video.

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social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Facebook Rolls Out Ability to Broadcast Live From Desktop: Facebook shared several new tools and improvements that “give publishers more control, customization, and flexibility over their broadcasts.” These updates include the ability to go live on a Facebook page through a web browser from a desktop, video metrics for public videos for profiles with 5,000 or more followers, comment pinning, and more. Social Media Examiner notes that the ability to go live from a desktop is currently limited to the Chrome browser and extends to Facebook groups as well.

Facebook rolls out ability to broadcast live on a Page or Group from the desktop. Page admins can go live by clicking the "Start a Live Video" button in the new post options on their Page.

Facebook rolls out ability to broadcast live on a page or group from the desktop. Page admins can go live by clicking the Start a Live Video button in the new post options on their page.

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social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Facebook Extends Automated Video Captioning Tools to Pages: Facebook released an automated captioning tool for video ads last year. Over the past few months, Facebook has been gradually rolling out access to this feature to videos published to Facebook pages. This free tool is powered entirely by voice recognition software and the video captions are automatically generated. However, page admins have the option to review the subtitles “snippet by snippet” and manually enter corrections before saving the captions to the video. This tool is currently only available to U.S. Facebook pages written in English.

Facebook extends automated video captioning to U.S. Facebook Pages in English.

Facebook extends automated video captioning to U.S. Facebook pages in English.

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social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Periscope Rolls Out Support for Live 360 Video: Periscope launched its own Live 360 video experience this week. The new Live 360 broadcasts are marked with a badge and enable viewers to change their point of view “by moving [their] phone or tapping and scrolling around the screen – all while watching live.” Although anyone on Twitter or Periscope can watch the videos in 360 degrees, the Twitter-owned live-streaming platform is currently testing the ability to stream in this new format with “a small group of partners.” Periscope plans to roll out Live 360 more broadly in “the coming weeks.” Those who are interested in being notified when the ability to broadcast in Live 360 becomes more widely available can apply to join a waitlist to be contacted via email.

Periscope is testing Live 360 video with select partners and will roll out this feature more broadly in the coming weeks. 

Periscope is testing Live 360 video with select partners and will roll out this feature more broadly in the coming weeks.

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