Are you curious about what works for large companies?
The best way to add techniques to your repertoire is to look at what brands with high levels of engagement are doing.
In this article I’ll share 26 tips, an A-Z guide, from brands doing an excellent job of social media marketing and getting results to match.37 Comments
Is it time to look at your social media from a fresh perspective?
Are you ready to make some changes?
There are a variety of ways to improve how your business is seen on social media.
In this article I’ll share 26 tips, an A-Z guide, to help breathe new life into your social media marketing.
#1: Add Your Value Proposition to Profiles
Whenever people are on social media sites, they make snap decisions about whom to follow, what content to read and which content to share.48 Comments
Do you need to set up a social media campaign?
Do you know how to get started?
Establishing a strong team and a day-to-day plan are important for any successful social media campaign.
In this article I’ll show you the five core elements you need to build a social media marketing campaign that works.
A Social Media Campaign Example
Throughout this article I include examples from a campaign Whole Foods Market used when they launched a new larger store in Memphis, Tennessee to replace an existing smaller one.48 Comments
Have you considered how mobile can benefit your business?
Consumers expect companies to communicate seamlessly–not only from one social platform to the next, but also from one mobile device to the next.
In this article I’ll share seven ways you can tweak your social media to appeal to mobile users.
Why Consider Mobile Users?
Users are spending more time accessing social media from mobile devices compared to desktop computers.
How much more? Pinterest users are 92% mobile; Twitter users are 86% mobile; Facebook is 68% mobile; and Tumblr is 46% mobile.
Given those numbers, it’s imperative that companies recognize the importance of delivering social media messaging that caters to and targets mobile device users.
#1: Make Facebook Tabs Accessible
Facebook tabs are an integral part of marketing your business on Facebook and a good user interface experience is important for your tabs.
You don’t want your users to waste time trying to view or navigate your custom Facebook tabs, you want them to easily read and interact with each tab.18 Comments
Does your business have a Facebook marketing plan?
Do you need inspiration for Facebook updates that excite your fans?
Do you treat each and every update as an opportunity for engagement?
In this article we’ll take a look at 26 brands, an A-Z guide, that use Facebook status updates that combine visual content and brand messages to create buzz, excitement and interaction.
#1: Audi USA
In the status update below, Audi USA shared that media recognition for their brand’s history and culture, but made sure to show appreciation by including a social link to the brand that drew attention to them.26 Comments
Are you looking for apps to make you more productive?
Finding apps to help us perform our day-to-day tasks has become more important than ever.
In this post, I’ll give you 26 tips, an A-Z guide for using smartphone apps to boost your efficiency, no matter where you are.
#1: Access and Review Analytics
The convenience of accessing analytics wherever you are makes it easy to keep up with data-driven projects in real time.
The analytics apps I suggest show your important key performance indicators (KPIs), how users are finding your website, visitor paths and so much more.21 Comments
Is your business benefiting from Pinterest?
Pinterest is an effective tool for businesses of all sizes and sectors.
From B2B to B2C, there are a number of goals you can pursue—from driving web and foot traffic to increasing visibility with influencers and consumers.
In this article, you’ll find 26 tips, an A-Z guide for making Pinterest work for your business.
#1: Add an On Hover Pin It Button to Your Images
To drive referral traffic from Pinterest, your blog images have to make it to Pinterest.
The on hover Pin It button appears over images on your blog when a user mouses over them.
In the image below, you can see the on hover Pin It button on Social Media Examiner.59 Comments
Do your current Facebook engagement tactics need a little more oomph?
With the addition of Story Bump, getting your fans to engage with updates from your Facebook page has become even more important.
Your visibility in the news feed depends on engagement like never before.
If your page is experiencing a drop in engagement, using different post types and making a few content adjustments can bump it back up.
In this article, you’ll find 26 tips, an A-Z guide, for engaging fans on Facebook.
#1: Attract Readers’ Attention to a Point in Your Article
Your fans see a lot of content pass through their news feed in a day and a great title isn’t always enough to spark engagement with an article you post to Facebook.
When you update your Facebook page to let readers know about your new article, include a statement or question that refers to a specific point from the article to drive more clicks, likes, comments or shares.
In this post, the author shared her reaction to a tip from the article to interest readers in clicking through to read the rest.60 Comments