9 Ways to Enhance Your Facebook Fan Page

social media how toFacebook fan pages number among the few social media channels that allow page customization for users. Instead of a mediocre interface, business owners and professionals can now apply HTML code to enhance their Facebook fan page presence to promote and build business branding.

Rich content creates a memorable interface that gets people talking, lets a special announcement or contest go viral, improves fans’ engagement and so much more.

To create an important hub to reach out to millions of potential supporters, you need to up your game and optimize your fan page to meet its ultimate purpose.

(Important Update: Facebook no longer supports FBML. Please refer to the articles on Facebook iFrame.) Everything is possible, thanks to the powerful Facebook application known as Static FBML. Many people may be unaware of the advanced functionality FBML gives a fan page, such as creating and naming your tabs or boxes freely. For those who are curious just how powerful Static FBML can get, we’re going to inspect it all here:

#1: Welcome Page

The main purpose of a Welcome tab is to provide an overview of your page—what you can offer to people who like your page and why it should matter to them. Quit force-feeding new visitors a sales pitch; instead convince them with solid reasons to stay as followers.  You have one chance to impress them, so make sure your Welcome tab serves its purpose:  greet with enthusiasm, guide visitors to ‘like’ or have a look at certain tabs.  Mini websites, Flash and webcasts are just some of the advanced methods you can use to create a lively, impactful Welcome page.


Create a strong call to action with eye-catching graphics and clear instructions.

#2: Social Profiles and Contact Information

Have you ever wondered why certain options are not visible in the Info tab? For example, there is no place to include your business hours and location, while other pages have it. You’ve probably selected the wrong type of fan page during the setup process. Because deleting and recreating a fan page with a large number of people who like your pages is not really an option, Static FBML provides you a way to include your business contact details as often as you like.


Use extra information and social buttons to enhance visibility of a contact box.

#3: Testimonial Page

When it comes to service providers and professionals, nothing is more convincing than a testimonial page. You can have a static page with testimonials or have a designer create a catchy layout to attract peoples’ attention. How you decide to showcase your testimonial page is only limited by its relevancy and your creativity. Static FBML allows you to do so much, even placing video testimonials and arranging client reviews in the order you prefer.


Create an attractive Testimonial tab with FBML that draws attention.

#4: Newsletter and Opt-In Form

An opt-in form can be easily placed on either your Welcome tab or as a box on the sidebar of the fan page wall. Regardless where you put it, make sure it’s visible at all times for people to sign up. It’s an added opportunity to build a strong readership and a potential client base with email marketing. Some of the famous services such as Aweber and MailChimp provide HTML code for users to place an opt-in form in any selected tab using static FBML.

To encourage sign-up, place an opt-in form on your Welcome page, as a box on your wall or as a tab.

#5: Secret Membership Area

This is a tricky one to entice visitors to like your fan page.  Prepare several useful resources, backstage passes, anything you can think of that provides value.  It can be a newsletter or any private content with hacks and tips, business guidelines or videos that are available solely to people who like your page.


Encourage visitors to Like by providing a secret resource area only accessible to them.

#6: Contests and Special Events

For fan pages with regular monthly events or contests, a tab can be used as a promotional board for fans to check out the details and deadlines. A sharing button makes it all easy for anyone to share the exciting news with their friends. Try it and see how your information can go viral before your eyes.


Build a special tab consisting of contest details and monthly events that can be shared easily.

#7: Article Links

Ever wonder what you can do for those old, yet timeless, posts on your blog? Why not give them some extra visibility by placing an ‘oldies but goodies’ box next to your fan box? Steal some attention with a slight bit of creativity and occasionally mention them in your announcements. You can rotate the frequency of post links or even post categories so visitors have a wide range of selections, as shown on Social Media Examiner’s fan page.  Most of all, it’s much better than the usual Social RSS feed that only displays the most recent entries.


Include a category box of articles that allows visitors to navigate effortlessly to the main site.

#8: Job Board

People are turning to social media sites for job opportunities. It’s no surprise that even Facebook’s own fan page has a We’re Hiring tab to recruit. There are 200 million active users who log on to Facebook daily. If your company has job opportunities, why not insert a job board on your fan page?


You just never know who might drop in one day.

#9: Analytics

Who would forget the popular Google Analytics post about the magic code we place in the FBML tabs to track page visits? Combining this fantastic method with static FBML, we can now decide which FBML tabs are staying which tabs should go.

Have you been playing with static FBML to enhance your fan page? Feel free to share your experience and success stories with us.

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About the Author, Ching Ya

Ching Ya is the author of Social @ Blogging Tracker. She provides Facebook customization service for small business. Follow her on Twitter @wchingya Other posts by »




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  • http://twitter.com/DesignDrifter Stu King

    Great article! I am quickly learning things about facebook I have never bothered to investigate before. I am addicted to your content!

  • http://www.webketing.fr Elie Prudhomme

    FBML is just the best way to customize Facebook pages, much more flexible than third Third Party Applications and… it’s free :) make sure to consider that the maximum width of FBML should, as said at the Social Media Success Summit, change from 760 to 540 soon.

    If you want to have a look at the work i’ve done, check out:
    http://www.facebook.com/theauto123show

    And if you need inspiration, i gathered some of the best landing pages on my personal blog:
    http://www.webketing.fr/reseaux-sociaux/landing-page-facebook-des-exemples/

    Thanks for the great tips that i’m using every day, and one of the most valuable tips i would add is: make somthing UNIQUE!

  • http://www.writerscreativestudio.com Lou Belcher

    Great Article. Thanks for all the tips. I’ve got some work to do.

  • http://www.corporate-web-strategy.com Nian Yee Chow

    Great Tips! You have given me some great ideas on what I can do to enhance a corporate Facebook page that I manage. Thanks!

  • paulgroth

    Great tips, they take time to manage but hey, you have to put some time in to get reward out. If you can afford to spend the time to do these facebook updates, I say yes, great idea. Just make sure that you track your time and get enough reward back from your effort.

  • http://www.citycliq.com/ CityCliq

    Nice! I’ve never heard of FBML before but after reading your article, I’ll definitely check it out.

    Thanks!

  • http://www.funandfitka.workdpress.com Kymberly

    Follow up article needed on HOW to do all the actions you suggest. I am motivated and interested to follow your advice, but need directions to implement.

  • http://www.toddejones.net/ tejones

    Awesome! I just started playing with FBML. I have a long ways to go!

  • http://www.sunandmoonvision.org/filmforgood Becky Sangha

    Great article, found the FBML application, not much info about how to use it. Do you have more “how to” resources?

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Good points Paul!

  • Heather Welch

    Great article, I have been learning FBML for a few weeks now and am slowing getting the hang of it. Here is a page that I found to be very helpful. http://www.facebook.com/FanPageFactory This page is run by a 20-year old who is full of energy and is all about creating a resource to help people out with FBML. Check out Fan Page Factory’s discussion board for helpful hints and sample codes.

  • http://phylliskhare.com/ Phyllis Khare

    Did I read #6 correctly? Shouldn’t you have included some reference to the FB guidelines on contests? This one thing is making my life as an admin for several Pages – challenging to say the least!

  • http://TheComputerBlogger.com Geoff Burnette

    Hey, some great tips here on using FB’s fan page, and how to engage the audience. Thanks for the info.

    Geoff

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Good point! For sure folks should avoid contests that do anything other than request folks to become followers to enter.

    See http://www.facebook.com/promotions_guidelines.php for details

  • http://twitter.com/digideth digideth

    So whats the deal?

    I read the FB guidelines, they really don’t want you to run/manage or promote contests on your page. They also want you get written permission from them to promote it on a specific fbml tab and no where else.

    But i still see companies & people pushing contests like those guidelines didn’t even exist.

    Does anyone have any insight on this specific topic? I would love to here more….

  • http://phylliskhare.com/ Phyllis Khare

    Can you even ask for that? And is it OK to run a content based on your blog (that auto-posts to FB) ? this is my biggest question – Maybe you could point me toward someone who REALLY gets the new rules.

  • http://www.sunandmoonvision.org/filmforgood Becky Sangha

    thanks for the tips, I definitely need to try it out!

  • http://twtrcoach.com TwtrCoach

    Hi my friend..

    Really proud of you and it is awesome to see your guest article here at Social Media Examiner.

    Of course for me that also follow your blog and stay in touch on Facebook this was not a surprise at all. Just shows what determination and hard work can do for you. BTW I have Ching Ya one my list of Social Media Bloggers to watch in 2010.

    Article will of course be tweeted and bookmarked :)

    Cheers.. Are

  • http://www.johnpaulaguiar.com/ John Paul

    Great list… really couldn’t do any better then that.. email list, contact info, testimonials and welcome page are the most powerful.

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Yes you can do that. If you checkout AllFacebook.com and do a search you will see a lot of articles on this.

  • http://www.HappinessEvangelist.com/ Daniel Doherty

    Great article thank you, also followed some of the other peoples links and guidance.

    Was getting fed up with these daily emails (I know tired not normally ungrateful!), then this jumped out at me! Thanks Michael : ) Is there any way to switch to a weekly email? I don’t want to unsubscribe really but it is just overwhelming!

    Thank you,

    Daniel
    http://www.HappinessEvangelist.com

  • http://northsocial.com Alex Bernstein

    Great list of “must have” pages for any business looking to enhance their social media presence.

    If you aren’t comfortable with FBML check out the “off the shelf” tools that enable you to build and manage custom pages without writing a single line of code.

    http://www.facebook.com/northsocial

    cheers,
    Alex

  • http://www.kylebrigham.com/ Kyle B.

    I LOVE using FBML. I am by no means a developer and you can pretty much figure out some easy ways to add nice looking pages. I’ve used a form of image mapping using CSS to create custom pages without much hassle. I could be doing so much more though and didn’t think about this stuff. Thanks for the post!! :)

  • http://www.vacationer.transatholidays.com/finalists.php?video_id=IhYzBrqI-Yk Sam

    All great ideas. The one that I’m still a little skeptical on is the Facebook analytics. I’ve incorporated it on a few pages I manage and I don’t trust the data yet. The discrepancies between Google analytics and Facebook analytics seem off.

    For example, Analytics will show some weeks as no one showing up but yet there’s clearly been activity on the page itself.

    Anyone else find this at all?

  • http://www.hyperarts.com/blog/ Tim Ware

    Great post here! I’d have to say you hit all the right notes on the uses of Static FBML.

    One thing you may want to advise your readers: Facebook intends to reduce the width of Static FBML pages from 760 pixels to 520 pixels in “early 2010″. I did a detailed post on the reduced width and other announced changes on my blog.

    Also, I’ve posted both a Static FBML FAQ and a Static FBML tutorial on our HyperArts blog, which your readers may find helpful.

    Keep up the fine work!

  • http://www.vasserpro.com/ Pool Service Software

    All excellent tools that I have begun using and agree they add a huge level of usability and professionalism to your FB page. However, how I haven’t figured out how to do the “secret” areas. Do you have some resources you could point to? Thanks!

  • http://www.facebook.com/carrieyutzy Carrie Yutzy

    I’ve been using Wildfire to run contests and sweepstakes–it runs the contest off Facebook, but provides a FB app so you can promote on your FB page. http://wildfireapp.com/

    Here’s one of the sweepstakes we’re running right now if you want to see it in action: http://www.facebook.com/LegalZoom?v=app_28134323652

  • http://www.facebook.com/messianicjewish Sean

    How do you setup the page to have a members only content and encourage people to become a fan/Like the Page before getting full access?

  • http://www.wchingya.com wchingya

    Thank you Stu, hope some of these ideas can help you to enhance Facebook Page experience.

  • http://twitter.com/DanaBernard Dana Bernard

    This is a great article. I am getting busy to implement.

  • http://www.wchingya.com wchingya

    Indeed, as much we are relying FBML for customizations and designs, need to continue to evolve, be unique (spot on Elie), informative and maximize the use of space to convey the message. Thanks for your comment.

  • http://www.wchingya.com wchingya

    Appreciate you liking the article, Lou. Hope everything goes smooth for you. Let us know if you need any assistance. Thank you for commenting.

  • http://www.wchingya.com wchingya

    Welcome, YC. Always glad to know when the info helps. I appreciate your visit.

  • http://budurl.com/ynfr Megan Zuniga

    This is exciting. So many things to do. I’m thinking instead of a testimonial page, make it like My Favorite Time with Product (eg…Coke) where people can share their wonderful moments with said product. or something like that. And you can make trivia games, promos, the best part is to interact with your consumers!

  • http://budurl.com/ynfr Megan Zuniga

    I think there’s a button where you can turn the privacy on and off. But I’m not sure, I haven’t made a fan page yet. But for regular FB users, there is a privacy thing. Also you can send out shout-outs or private messages exclusive to your consumers. The trick to getting people to become a Fan (if they’re not already) is like the article said, offer some secret or exclusive promos that they can only get if they become a member. It will make people curious and become a fan.

  • http://www.wchingya.com wchingya

    I agree, Paul. These methods are added value. If we could make full use while at the same time, emphasizing on the network with people who liked your page, the results can be rewarding. Thank you so much for stressing that.

  • http://www.wchingya.com wchingya

    I would strongly suggest you to give it a try, CityCliq. You’ll definitely love it. Best wishes.

  • http://www.wchingya.com wchingya

    Thank you Kymberly. I will take this into consideration, definitely. Appreciate your feedback.

  • http://www.wchingya.com wchingya

    It’s never too late to learn new tricks, tejones. I’m glad you can benefit from this post. Feel free to contact me at: messagecy@gmail.com if you needed any assistance.

  • paulgroth

    No worries, by the way I like the design of this blog, great work and great content. Looking forward to more posts.

  • http://www.wchingya.com wchingya

    Thank you Becky for bringing up this good question, although I would love to hear your requests on which section you’re more interested in? Most of them can be created similar to HTML codes we use in blogs, for example I mentioned about video embedding in a special tab (#7 at: http://www.wchingya.com/2010/03/facebook-applications-fan-page-popularity.html). Looking forward to your feedback.

  • http://www.wchingya.com wchingya

    Thank you Heather for providing this info. Appreciate your comment.

  • http://www.wchingya.com wchingya

    Thank you Are, to have your continuous support as a friend is a great honored. I am thankful to everyone who helped, supported, including Social Media Examiner for giving me this opportunity to share. Hope these info help. Thanks again.

  • http://www.wchingya.com wchingya

    Thank you John and it’s great seeing you here. Personally I do think testimonial & landing page are both
    strong elements for Facebook Pages, especially for business and service providers. Others are just essential for further connections and follow ups. Thank you so much for commenting.

  • http://www.wchingya.com wchingya

    Glad this post can be your inspiration, Kyle. Best of luck in your career, thank you so much for visiting.

  • http://www.wchingya.com wchingya

    Thank you Sam for bringing this up. Most of the time the analytics looks fine to me, but I do admit there are occasional times it makes me wonder. I have yet to find an exact answer to this, but if it is to be compared to Facebook analytics, for overall performance FB stats will be the one I look at; I’ll compare the results with GA then identify the FBML tabs I need to work on enhancing, so GA is more of a reference for my part.

    I’d love to hear others’ opinions about this as well. Sam did bring up something to ponder here. Thanks again.

  • http://www.wchingya.com wchingya

    Thank you Tim, I’ll be giving your site a browse, thank you for the heads up.

  • http://www.wchingya.com wchingya

    Sure, Megan! Anyhow to attract and build faith among the customers, I say, do it! Testimonial is a guideline, certainly there are more ways to that and I think your choices are excellent. Thank you for commenting.

  • http://www.toddejones.net/ tejones

    Thanks! I appreciate it. :D

  • http://www.wchingya.com wchingya

    Thank you Geoff, it’s a pleasure to know you like it.

  • http://www.wchingya.com wchingya

    It’s actually can be done by codes, Sean. I may do a following post of the how to so hopefully you’ll stay tuned. (Contact me:messagecy@gmail.com if you’re in a hurry to know, thanks.)

  • briancurrin

    Thank you for this … I set up Business Pages for clients, but never tried customizing before … you have inspired me to try now …

    Brian
    http://webmarketer.co.za

  • http://NaomiTrower.com Naomi Trower

    Hey lady! So good to see you guest posting here!! I love all of these ideas especially adding tabs for various categories for your blog. Thanks so much for sharing your goodies! :)

  • http://www.facebook.com/people/Emille-Wolstenholme/100000983482281 Emille Wolstenholme

    Excellent article. It has really got me thinking. Love the idea that this can be customised, but going to have to follow up on some ot the other links to FBML as I am not familiar with this. :-)

  • Ashley N. Cline

    I have been wanting to figure out how to do number 4 so thank you for posting that information! #7 seems so obvious but not many really do this, including myself! My Facebook page will be getting a makeover tomorrow!

  • http://www.wchingya.com wchingya

    Hi VasserPro, it involves some coding and if you need it in a hurry, I’ll try to send you the coding. Email me at: messagecy@gmail.com Thanks so much for commenting.

  • http://www.wchingya.com wchingya

    Thank you Dana, I hope you’ll have fun exploring.

  • http://www.wchingya.com wchingya

    Should definitely give this a shot, Brian. Now you have 9 more methods you can apply whenever necessary. Glad this inspires.

  • http://www.wchingya.com wchingya

    Hi Naomi, what a pleasure to see your comment here. Truth is, a lot of these pages are just inspiring. I’ve just applied ‘Oldies but Goodies’ tab and it’s working great for extra traffic, will plan for categories in coming months. Hope you’ll give this a try too. Thanks so much for supporting!

  • http://www.wchingya.com wchingya

    Emille, no worries. Most importantly you’re willing to learn and in no time, you’ll probably working swiftly from one customized tab to another. Feel free to contact me: messagecy@gmail.com if you ever need any guidance. I’m no expert, but I’ll be glad to see if I could help in any ways. Thanks so much for dropping by and support the post.

  • http://www.wchingya.com wchingya

    You’re most welcome, Ashley. Can’t wait for your Facebook page makeover, looking forward to it. Give me a nudge when you’re done.

  • http://blog.betakrea.net/ Francesco Baldini
  • http://www.aksindiblog.com Aswani

    This is a brilliant article from my all time favorite blogger, Ching. Great tips and worth trying. I have created my personal fanpage. And I will be trying out these tips for sure. Thanks a bunch for all these info. Keep it up :)

  • http://startups.com/ juliacassidy

    I agree with @Aswani and @Emille Wolstenholme this article is great. And even when the content might not be new for all of us, it is always good to see new insights and to see the large amount of information properly organized to understand it better.

    Thanks for sharing.

  • http://www.wchingya.com wchingya

    Thank you Aswani, good job setting up the fan page. Hope these tips help.

  • http://www.wchingya.com wchingya

    It’s great to see how static FBML could do to our page. Appreciate you taking the time to comment.

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Daniel – Each day we post a new article those emails go out. Your only other option is to unsubscribe and use a RSS reader instead. – Mike

  • TheCdnBoy

    Great article as per usual! I am going to put some of these things into action. I didn’t know of most of this!

  • http://www.techjaws.com Frank Jovine

    Ching,

    This is very helpful and I will sure bookmark this page for future reference. The only thing left, is to follow some of these great tips.

  • http://www.HappinessEvangelist.com/ Daniel Doherty

    Hi Mike,

    Thanks very much for taking the time to reply, I really appreciate it.

    Just done this course today http://roehampton.ac.uk/creativefutures/courses/technical-skills-development/introduction-to-personal-portals-and-mashups.html I can feel my inbox heaving a huge sigh of relieve : )

    Also thanks for the great work on your site I am loving it, now once I can control when I receive it I’ll hopefully watch even more.

    Thank you!

    Thanks and best regards,

    Daniel Doherty

  • http://www.seonoobie.com Maciej @ SEO Noobie

    It is def. worth the time to really beef up your Facebook page as much as possible when you are building. Often times I will go to a business fan page and the logo isn’t even uploaded. What’s up with that?

  • http://www.jaydipbaba.com/ Jaydip Parikh

    Simply wonderful. I was looking for this kind of things. Really Great article.

  • http://kevinmartineau.blogspot.com Kevin M.

    Ching Ya, your the Queen of Facebook! I have learned SO much from you! :)

  • http://www.facebook.com/people/Krystal-McAllister/1565825414 Krystal McAllister

    Ching – THANK YOU SO MUCH!!!! Excited about the information on this post. This will certainly take my fan page up many notches. WOW!

    I am going to have to follow you! Had to reTweet – incredible information

  • http://www.wchingya.com wchingya

    Appreciate your comment, Craig. Glad you enjoy the article.

  • http://www.wchingya.com wchingya

    Nice seeing you here, Frank. I appreciate your support for this post, thanks so much.

  • http://www.wchingya.com wchingya

    We can only have one chance for first impression. I really hope by now the page you mentioned has fixed up with a profile image. Thank you for visiting.

  • http://www.wchingya.com wchingya

    Thank you Jaydi, hope you can rock your fan page by applying suitable method that fits.

  • http://www.wchingya.com wchingya

    That’s very kind of you Kevin, but I’m no queen, Mari Smith is. :) Glad the compilation can be helpful to whoever needs it. Thanks so much for visiting.

  • http://www.wchingya.com wchingya

    Hi Krystal, it’s my pleasure to know you. Thank you so much for the support. Feel free to nudge me anytime if you have any questions. Best wishes!

  • http://louiciano.wordpress.com Alexander

    Ching Ya, thank you for sharing it, it’s really good and useful, I like to try it on my fan page
    visit http://louiciano.wordpress.com or my Fan Page: Alexander Louiciano Photography

  • jennaz

    Awesome post! All 9 ways suggested are very beneficial methods for engagement on Facebook and other social media networks. Here at Bulbstorm (http://www.facebook.com/bulbstorm), we take advantage of all the methods mentioned, in addition to running contests which help create enormous fan growth and engagement. In fact, we are currently running a contest on Facebook for a client, Tornados brand snack foods, which will help the page reach 100,000 fans in a short amount of time, and as a reward, Tornados will give away 100,000 free boxes of Tornados. The welcome tab on the page also leads fans to the challenge, which is always helpful in creating growth and engagement. For more info or to enter the challenge go to http://www.facebook.com/Tornados

  • http://drivingonlinesales.com/ Wynne

    Thanks for taking the time to put together such an excellent article. I’m going use a bunch of these ideas on my facebook fan page for my company.

  • http://twitter.com/SoulfulParent Sandra Huber

    I am so excited about the great content on this article!! Thank you!!
    there’s so much I didn’t even think about researching and you’ve done such a great job putting it all together here in very simple terms!
    My only challenge right now is how to add an opt-in box to the WALL of my Fan page. I was able to add it as a tab, but I think it would be most effective on the front, than on a tab. I use aweber and have the html ready, I just don’t know where to go to paste it so it shows on the left hand side of my fan page!
    Any info/direction, would be greatlly appreciated!

  • http://www.wheelerconsultancy.com/blog/ Wheeler

    Will put these to use. Thanks!

  • http://FanPageBuilders.com Nathan Snell

    Great post! One of the few to really cover some of the possibilities of using the static fbml app (or my companies service).

  • kay

    hi there, im a fairly novice at facebook, but i have created a page and was wondering how i can get people to see it and then click ‘like’ people other than my friends i mean? hope someone can help me. thank you :) kay x

  • http://www.wchingya.com wchingya

    Hi Sandra, thank you so much for your comment. Yes, I’ll be glad to assist you on this. Sent you an email about the how-to at your soulful parent address. Hope you’ll receive it. Let me know.

  • http://www.wchingya.com wchingya

    You’re most welcome, Wynne. Here’s to a successful fan page for your company. Thanks so much for commenting.

  • http://www.wchingya.com wchingya

    Hi Kay, thank you for the question. I do think it’s important to identify your targeted audience first – who you like to reach out to? How you can get them interested to join? Content, advantages, think on their behalf. Networking is equally important and it is not only limiting to just the fan page itself. If you have a blog, inform your readers about it. Convert your existing contacts (if have) is a start.

  • http://tmtips.com Todd

    I’ve been working on a fan page for my home business for a while now … it’s going very slowly … this article has inspired a few good ideas … thank you.

  • http://www.wchingya.com wchingya

    Welcome, Todd. I’m glad you are inspired from this post. Appreciate your kind words.

  • http://trinidarlin.blogspot.com/ Avi H

    I really love the testimonials page. Great idea! This was such a useful post. Thanks much.

  • kay

    thanks for that :) how do i set up a blog? iv just been writing stuff in my ‘notes’ ? is that what u mean by a blog? as i said i am a complete novice!! haha. i have added a few links to my page though. :) x

  • fresnoacura

    This is a great article. It’s hard to know what works best sometimes. We stay away from just shoving ads down our Fans FB throats, instead we provide some fun information mixed in with community content.

  • http://www.another-blogger.com/ Latief@AnotherBlogger

    Wow, you can make facebook fan page like that? Great! Thanks for sharing Ching

  • TheRiss

    Great info! I am trying to figure out how you got the buttons in the sidebar (“Article Links”) – is that a specific application?
    Thanks!

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    That is just a bunch of images we had designed and then built out in HTML and then ported into our fan page using FBML

  • TheRiss

    Thanks for the reply! I understand the images but for some reason I can’t figure out how to place it in the sidebar. I must be missing something! :)

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Once you create a “box” you can then edit it to appear on the wall sidebar

  • http://www.wchingya.com wchingya

    TheRiss,
    Just adding to Michael’s comment: Try go to Edit page> look for the FBML app in which you created the images> Application Settings> In Profile, look for box and click ‘add’. You probably need to go to Boxes and move it to wall tab. If you still face any difficulties to add it, drop me an email: messagecy@gmail.com Hope this helps.

  • http://www.wchingya.com wchingya

    Appreciate you taking the time to visit, Latief. Glad you enjoy the post.

  • http://www.wchingya.com wchingya

    Thanks Avi, Testimonial page is quite important for service providers. I’m glad you like the idea. :)

  • http://www.geeksdating101.com Dating Guru

    Awesome tips! Facebook is great for sharing content and starting a discussion with your fans. I just learned how to add a welcome page. Do you know how to add a “Call to Action” that takes the visitors to your home page on the left profile side?

  • http://twitter.com/SoulfulParent Sandra Huber

    Thank you!
    Somehow I missed it or maybe it ended up on the “spam” folder or something… !
    I really appreciate your willingness to help on this one.. I’ve tried all I know how to do!
    Thanks again

    Sandra

  • http://www.metacomdesign.com/blog Ryan Cowles

    Out of everything I have worked with in regards to social media, I have had some great successes and some great failures with Facebook. Facebook pages can be great, but in my experience they can also be very difficult to get right.

    How do you set it up to only show something to someone who “Likes” your page?

  • http://www.wchingya.com wchingya

    No problem, Sandra. Glad to. :) I just sent the email to you again, let me know if you received it (info at thesoulfulparent). I’ve also followed you on Twitter. Keep in touch.

    @wchingya
    Social/Blogging Tracker

  • http://www.wchingya.com wchingya

    Hi Ryan, email me at: messagecy@gmail.com and I’ll send you the code for it. Thanks so much for commenting.

  • tammie

    My FBML won’t work. There is no way to add the text on the tabs

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Tammie – You need to carefully read the instructions. You need FBML enabled tabs.

  • TheRiss

    Just dropped you an email – I still haven’t figured it out. :)

  • http://www.wchingya.com wchingya

    No worries, I received your email, replied it. We’ll work it out. :)

  • http://www.labeshops.com/ Lori Anne Brown

    Some great ideas and I agree FBML is a great way to really spruce up pages.

    Facebook recently put a lot of restrictions on running promotions on pages however so you might want to double check all of it before doing so. http://www.facebook.com/promotions_guidelines.php is the link.

  • Dan Schultze

    In your list above you have “#5: Secret Membership Area” and then say “Encourage visitors to Like by providing a secret resource area only accessible to them.”

    I would love to be able to do this, but don’t see any explanation on just how to do it. Ideally I would like to create a “special offer” tab on my business page that is only accessible after someone clicks on the “like” button.

    Do you know how I would go about doing this?

  • http://www.wchingya.com wchingya

    No problem, Dan. I’ll send you an email for the codes so you can try it out in a short while. Let me know the outcome. :)

    @wchingya
    Social/Blogging Tracker

  • http://www.wchingya.com wchingya

    Well said, Lori. Yes, it’s important to know the guidelines before putting anything up for promotion. I agree, it should be included in the post. Thanks for the heads up.

  • http://www.wchingya.com wchingya

    You can do so by adding the FBML tab you created for ‘Call to Action’ as a ‘box’ first, then from ‘Boxes’ tab, click ‘add to wall’ and it’ll appear at the left column. Hope this helps.

  • http://www.wchingya.com wchingya

    Sounds like a good idea. It’s always better to provide value and your fans will definitely appreciate you for that. People are looking for a sense of community while able to receive input at the same time. Wish you best for your Facebook Page, you’re heading at the right direction.

  • http://www.wchingya.com wchingya

    Kay, writing on notes is also a good idea, however the content will belong to Facebook. I would recommend you to have an external blog instead if you’re going for serious blogging. :) You can do both with ‘Notes’ actually: to manually write on notes whenever you prefer while import your external blog content via RSS feed. :) I know, a little tricky for novice at first but I can assure you once you got the hang of it, everything will be easy. Feel free to drop me a message if you need any guidance: messagecy@gmail.com

    @wchingya
    Social/Blogging Tracker

  • http://www.wchingya.com wchingya

    Welcome Wheeler. Let us know how it turns out.

  • http://www.wchingya.com wchingya

    Thank you Alexander, did you able to try out the FBML to enhance your page? Let us know the outcome.

  • http://www.wchingya.com wchingya

    Thank you Francesco but your link returns with ‘Error 404′. However I appreciate your enthusiasm.

  • http://www.wchingya.com wchingya

    @Tammie: Did you manage to add the FBML tab and input text after all? Let us know.

  • http://blog.betakrea.net/ Francesco Baldini

    I have been asked to delete the post

  • http://twitter.com/ChloeDukas Chloe Dukas

    Thank you for the useful info.

  • Barbara Davis

    Thanks for the great tips. Just starting my fan page. Wasn’t sure what to do with it. This will come in handy.

  • http://www.facebook.com/SkillStormFB Melissa Garcia

    We have a fully operational job board on our page!! These are great tips and I’m glad we’ve employed several of them! http://www.facebook.com/SkillStormFB

  • http://www.wchingya.com wchingya

    You’re welcome, Chloe. Hope the info helps.

  • http://www.wchingya.com wchingya

    Congrats on starting a facebook page, Barbara. Hope these examples can be helpful to your project, all can be done via Static FBML with a little customization. If you have anything question, feel free to contact me: messagecy@gmail.com All the best!

  • http://www.wchingya.com wchingya

    Quite a good method there meeting both #5 & #8, Melissa.

  • http://twitter.com/CrowleyMarine Crowley Marine

    I would also love to get a hold of the code to do this. I’m a bit of a novice, but this website is a gold mine for great info! Thanks!

  • http://www.wchingya.com wchingya

    Glad you find the article useful, Crowley.

  • http://www.wchingya.com wchingya

    Thanks Nathan, I appreciate you liking the post.

  • http://www.1stwebdesigner.com Dainis

    I agree – I just love these tips, once I read them I feel like – why I never thought about them. You help to save time and provide really great facebook enhancing ideas – thank you a lot!

  • Amy

    I have also been looking for days to find out exactly how to do this! Can you please email me the codes as well to use for this?

  • http://www.wchingya.com wchingya

    Amy, the code you can apply to is similar to this:

    Fans content

    Non-fans content

  • http://www.wchingya.com wchingya

    You can use this code:

    Fans Content Here

    Non-Fans Content Here

    Hope this helps.

  • http://www.brosix.com/ Brosix

    the testimonial and newsletter ideas are awesome.

  • Stephanie

    Wow this is amazing! I’m an avid Facebook user and I had no idea about the static FBML. I’m a senior Public Relations major and this is a good way to utilize my Facebook page so future employers can look at it. I like that the welcome page allows you to post videos etc. This is a great article and I will be sending it to my father for his business.

  • http://www.whitevector.com Mikko Rummukainen

    Thanks for raising these very vital points! Just having a Facebook-page is fine as it is, although what’s even better is having one where the ‘page-likers’ actually spend time and respond to the message that you are trying to convey.

    I especially found the FBML-tips useful, and will finally install that newsletter-box I’ve been meaning to add for ages now!

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  • Harprit Singh

    Hi wchingya, I see that you have posted the code here but how and where do we insert this code?
    I have also sent you the email. Please assist. Thanks

  • Harprit Singh

    You are awesome wchingya. I just sent you an email so please reply. The email I sent from is hapishyguy@hotmail.com

  • http://www.wchingya.com wchingya

    Hi Harprit, in order to insert these codes you need to add a Static FBML app to your page first: http://www.facebook.com/apps/application.php?id=4949752878&b Only then you may paste the code inside the FBML box. It will appear as a ‘FBML’ tab, you can change the box title afterward.

  • http://www.wchingya.com wchingya

    Noted. Replied.

  • http://www.wchingya.com wchingya

    Thank you Brosix and glad you like the ideas.

  • http://www.wchingya.com wchingya

    Thank you Stephanie to your kind words. I hope the info helps. If you are not familiar with codes, perhaps you may refer your father to this post for some ready-made facebook apps to create a welcome tab/sub tab/custom tab: http://www.wchingya.com/2010/11/welcome-sub-tabs-facebook-page.html

  • http://www.wchingya.com wchingya

    Indeed, Mikko. Sometimes it takes major effort to generate interests from fans, hoping they will respond and connect on our page. Perhaps starting in this 2011, you may try to use some of these apps to increase fans engagement:
    http://www.wchingya.com/2011/01/facebook-applications-2011.html
    It’s all about trial and error, wish you best! :)

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  • http://getsocialtraffic.com/ Get Social Traffic

    This post is something that really describes the content that was really intended for target readers. Hopefully you’ll continue with doing a great job. 

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  • http://www.kizi2.com/ kizi

    This article is a good one! Its original, thanks for the info! Is there a way I can tell my people about this post.







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