6 Tips to Enhance Your Facebook Page With Photos

social media how toAre you using photos to enhance your Facebook page? If not, you may be missing a key opportunity.

Cameras are everywhere these days. This access to photography, coupled with the rise of social media, means that not only can everyone shoot photos, but they can also share them with a lot of people.

Utilizing photography in social media offers organizations an incredible opportunity to connect with others and showcase their brand in unique and interesting ways.

For the purposes of this article, I’m going to focus on using photos on a Facebook page.

Here are six tips to keep in mind as you incorporate photography into your Facebook page.

#1: It’s Not Personal, It’s Business

This common adage is not only often used to justify moral transgression but also provides a lot of insight when it comes to using photos to represent your brand on social media. Remember, these are not your personal photos. These photos will likely look different than the photos you upload to your personal Facebook profile.

And rightfully so. These photos are an extension of your brand. They instantly say a great deal about your organization to the casual observer. They certainly don’t need to be formal (in fact, usually they shouldn’t be) but they should always be professional. If there is anything you wouldn’t show to a client in person, it shouldn’t be online. If you have to even question whether a photo is appropriate enough to be used, it isn’t.

zappos

Zappos balances professionalism and fun when showcasing their brand on their Facebook page.

#2: Make Sure Your Photos Represent Your Brand Well

The photos you use will represent your brand and your organization to the casual observer. As such, it’s important that they show that you took some time and put in a bit of thought. Don’t upload too many photos of the same subject. Pick the best and only show those.

In addition, some basic photo editing can go a long way. Start with cropping your photos to highlight the subject you are showcasing. Throw out any photos that are blurry. Consider experimenting with some black and white photos to stand out and give a different look.

Get creative and have fun, but remember the goal is to showcase your organization. For instance, crop photos to showcase staff members and leave nothing extraneous to distract from the main subject of the photo.

#3: Post Shareable Photos

One of the best ways to broaden your reach online is to create content that other people will want to share. Photos are a great opportunity for you to connect with others and produce content they will want to share with their connections.

Try to think of content that is likely to be interesting and worthwhile in some way. Chances are no-one cares what your desk looks like unless it’s really cool for some reason, or you are really cool for some reason. Think of subjects that others will want to see.

In the photo below, St. Louis ArtWorks uses their Facebook photos to share art projects that their teen artists have produced.

holiday open house

Here ArtWorks shows off the artwork of teen artists at a Holiday Open House and Sale.

It could also be beneficial to post photos of events that involve other organizations. If the photos are decent, these organizations will likely share your photos (and thus your organization and brand) with their followers. In addition to posting the photos to your Facebook page, make sure that you tell these organizations about the photos.

For instance, maybe you sponsored a fundraising event in partnership with a few other organizations. You could put up photos showcasing the event and let these other organizations know about the photos. Not only are you sharing the positive contribution you’ve made, but you are also providing content that your partnering organizations will likely want to share with their followers, all the while driving more traffic to your Facebook page.

To help spread the word on Facebook, you should tag the other organizations in your post announcing your new photos. Once you’ve uploaded the photos to an album and published them, follow these steps to tag other organizations:

  • Like the other organizations by going to their Facebook pages and clicking the “Like” button.
  • Return to your organization’s Facebook page and click the “wall” link on the left sidebar.
  • Beside “Share:” make sure that “Status” is selected.
  • In your status announcing your new photos, include a tag to the other organization by typing @ and then the organization’s name.
  • Select the other organization from the popup menu.
  • Click the blue “Share” button.
tagging photos

Here we're tagging the Saint Louis Zoo in some photos we took at an event recently.

Now your status will show up on the wall of the organization that you tagged in your message. This is a great opportunity for followers of that organization to find out about you and your brand while also providing the other organization with some valuable photos to share with their followers.

#4: If You’re Local, Show It Off

If you’re an organization that could benefit from local appeal, play up your localness in your photos. Many organizations pride themselves on their location and the communities that they serve. But don’t confuse showing off your local appeal with just taking photos of local landmarks. Chances are your photos will not be any better than other photos of landmarks already out there.

Instead, show members of your organization interacting with your city in some meaningful way. For example, let’s say you are a local restaurant. Why not take photos of your chef shopping for produce at the local farmer’s market? Such photos not only showcase your brand, they can also make you more appealing to the clients that you serve.

In this example, Children’s Miracle Network of Greater St. Louis displays their localness by showing some of their Miracle Ambassadors with Fredbird, the mascot for the St. Louis Cardinals.

walmart and sam's club kickoff

Photos can be a great way to connect with the community.

#5: Show Off a More Personal Side of Your Organization

The photos that you post on social media networks are a great chance for your organization to show off a side that your clients may not often get to see. You shouldn’t just put up the same photos you have on your website or in your advertising. Show something a little less formal to humanize your organization and show the personalities of the people who work there.

Here we see Arts as Healing using their Facebook photos to show their staff at a local Cancer Wellness Fair.

cancer wellness fair

This is a great way to make your company seem more personable and endearing to your potential clients and other organizations that you work with.

#6: Add New Photos Often

Unless your photos are really beautiful, there’s likely not much of a reason for people to come back to see them time after time. Putting up new photos consistently can help to entice people back to your organization and keep you at the top of people’s minds. It’s also a good way to appear current and active on social media networks. The more consistent you are in uploading new photos, the greater the chance that your supporters will share your content. Additionally, by including a wide variety of photos, there is a greater chance that visitors to your page will find something interesting.

Photos are a great way for you to engage your followers and show off your brand. If you take a little time and put in a bit of thought, your photos can help you stand out among the mass of photography on the Internet today.

Have you used photography to showcase your brand? How’d it go? We’d love to hear from you. Leave your comments below.

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About the Author, David Hartstein

David Hartstein is a partner at Wired Impact, a web design company that builds websites for nonprofits. You can connect with David on Twitter: @davharts. Other posts by »




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  • http://wiredimpact.com/ Jonathan Goldford

    Great article.  I think the point about placing more personal photos on Facebook is a great one.  I feel like all too often companies put the same stock photography on their Facebook pages as they do on their website. If I’m checking them out on Facebook chances are that I want to really learn about the people in the organization, and I’m not expecting, nor do I want, something too formal.  

  • http://www.colemanmg.com Antonio Coleman

    That personal touch of someone seeing you mean a lot. This way people can put a face behind that comment you left or blog post your wrote.

    “Black Seo Guy “Signing Off”

  • http://bloggerjet.com/ Tim Soulo

     Hey David, those a really great tips! Photos can really make your Facebook business page sparkle! 

    I would also recommend leverage the tagging feature. Once you upload photos from some event – invite everyone to tag themselves, you can even announce some reward to a person that was tagged the most on the photos from the latest event :) This should make your photos higly visible in people’s news feeds.

  • http://www.facebook.com/erin.hawkins1 Erin Hawkins

    As a clown, photos are very important to selling my services… people need to know what I look like as well as my face painting and balloon pictures.  I also make sure to post videos often so that people can see how I behave and interact with children and on stage.

  • http://efanpage.com Sebastian

    Hi David!

    I think you offer some great ideas about the best practices of posting on company page.  I think Cindy King who writes for you guys also gave some deeper investigation of some of the ideas you presented. She didn’t focus exclusively on Facebook but included more guidelines for other mediums but I think some of her ideas are relevant for anyone else who is interested in this topic.  In case you hadn’t read it, you should check it out http://www.socialmediaexaminer.com/19-ways-to-use-images-to-enchance-your-blog/#comment-201312957

  • http://wiredimpact.com/ David Hartstein

     Thanks Jonathan.  I agree entirely.  When I see impersonal photos on a Facebook Page, unless they are particularly impressive or noteworthy, it is a turnoff for me as well.  It seems more organizations are beginning to use Facebook as a chance to show off a more personal side.  Hopefully this will continue.  Thanks for your comment.

  • http://wiredimpact.com/ David Hartstein

    Thanks for the suggestion Tim.  I think you are right, depending on the organization and necessity for privacy, allowing users to tag themselves can be a great way to spread the word.  For instance, a school likely wouldn’t want to allow tagging to protect privacy, but other organizations could definitely benefit from doing so.  By default, tagging is disabled.  To enable it, you’ll have to follow these steps:

    1.  Click “Edit Page”
    2.  Click “Apps” on the left of the page
    3.  Under the “Photos” app click the “Go to App” link
    4.  Select “Allow all fans to tag photos.”
    5.  Click “Save”

    Thanks again for the comment Tim.

  • http://bloggerjet.com/ Tim Soulo

    thanks for taking my comment to the next level with that little tip :)  

  • http://wiredimpact.com/ David Hartstein

    Thanks for sharing your story Erin.  It’s great to hear such first person accounts of how you use Facebook to further your brand. 

  • http://wiredimpact.com/ David Hartstein

    Thanks for the link Sebastian.  Cindy’s article is certainly a good read.

  • http://wiredimpact.com/ David Hartstein

    Sure thing Tim.  Thanks for sharing your idea.  I think it could potentially be very valuable to many organizations.

  • http://efanpage.com Sebastian

     No problema!  Keep up the great work!

  • http://twitter.com/KristinaLReid Kristina Reid

     I wonder if it’s just a coincidence that all of the pages we have Liked don’t have that option selected–because it won’t let me tag any page other than our own. It didn’t used to be like that, I wonder if we’re experiencing a glitch. Either way, thank you for the information!

  • http://wiredimpact.com/ David Hartstein

    Hi Kristina.  Most of the Pages I’ve come across don’t have photo tagging enabled.  It’s off by default and the way to turn it on is not the most intuitive in my opinion.  I wouldn’t be surprised if they make it easier to enable in the future.  Glad you liked the article.  Thanks for reading and commenting.

  • olivia

    At the university I work at, we try to add photos with every post possible. Our readers always “like” the photos, even if they don’t comment. We get far more reaction from images than from text, links or even video.  http://www.facebook.com/wesleyan.university

  • http://mariarmcdavis.com/ Maria Reyes-McDavis

     Great tips, I always explain to clients the visual part of content marketing (photos, videos, etc) are just as important as the sharing, posting and updating you do–great way to showcase and strengthen a brand and gain more visibility in the noise of streams and news feeds.

  • Mike

    Thanks for the instructions on how to do this. I photograph roller derby and post photos from bouts to my Facebook page for my photography business. I ask the skaters to tag themselves but have been told they can’t do it.

    Also, I’ve noticed that I can only tag people that appear on my personal friends list, not those people who like my business page. Will making these changes allow me to tag people who are only fans of my business?

    Mike

  • http://www.redbai.com Pablo Sámano

    Excellent article David, physical business and personal contact high I love, but what about the business of virtual type? be it programming, web design, online marketing … What kind of photos can be put into these cases? For example this: http://www.facebook.com/pages/Redbaicom/156513331063894

  • http://twitter.com/hav_a_lawn Hav-A-Lawn & Garden

    As a lawn care company obviously photo’s are a good way to showcase what we do. I get the lawn technicians to take pictures of the lawns they work on then post these every few days onto my facebook page and also to Flickr where I tag the photo’s with the top keywords I have. 

  • http://www.facebook.com/jbavington Jason Bavington

    Thanks David!  Do you know of any good photo or video sharing Facebook apps for Fan Pages (as opposed to just having them posted on the Wall)?  We’d like fans to share their photos and videos on a community page, then of course others can like, comment, etc.  Any leads would be fantastic!  Thanks.

  • http://wiredimpact.com/ David Hartstein

    Glad it’s helpful info Mike.  It doesn’t look like you can tag those that you aren’t friends with even if they’ve Liked your Page.  But the folks that you take photos of should now be able to tag themselves.  This would be a good feedback to give to Facebook though.

  • http://wiredimpact.com/ David Hartstein

    That’s great to hear Olivia.  We’ve found the same thing.  We have some readers that are particularly motivated to comment and share photo content.  It’s a great way to engage a subset of your audience.  Thanks for sharing your personal story. 

  • http://wiredimpact.com/ David Hartstein

    I agree Maria, using photography absolutely can strengthen the visibility of a brand.  As with any content, it makes sense to figure out the purpose behind using photos.  But if done well, it can really strengthen a brand’s presence in the social space. 

  • http://wiredimpact.com/ David Hartstein

    Great point Pablo.  Using photos can be tough for a virtual business, but can also offer you a chance to get a bit creative.  You could showcase some of the work you’ve produced.  You could show yourself and any staff to highlight your personalities and give potential clients a feel for what you’re like.  For a design company specifically, perhaps sharing some creative work that was not for a particular client but instead was just for fun.

    Some industries and organizations certainly lend themselves to be photographed more than others, but I think there is still potential for almost anyone if done with a little creativity.

  • http://wiredimpact.com/ David Hartstein

    Sure Jason.  I’m glad you enjoyed the post.  As far as a specific app, have you tried enabling the ability for fans to upload photos?  Instead of going to the Wall, they’ll go to a designated album.  You can enable this feature by following these steps:

    1.  Click “Edit Page”
    2.  Click “Apps” on the left of the page
    3.  Under the “Photos” app click the “Go to App” link
    4.  Select “Allow all fans to add photos.”
    5.  Click “Save”

    However, beware people can add whatever they want at this point.  If this is something you truly want to enable, I’d suggest keeping a close eye on what’s happening on your Page.  Take a look and let me know what you think.

  • http://wiredimpact.com/ David Hartstein

    Thanks for sharing your story.  Have you found fans are generally engaging with or interested in the photos that you’re posting?

  • Mike

    I’ll have to send the FB people a note.

    I also started a caption contest this week. I posted a humorous photo on my photography business page and asked people to add a creative caption. I’m giving away 4 tickets to this Saturday’s roller derby double header to the one that gets the most likes. So far I’ve been disappointed because only a handful of people have participated even though most of my derby friends shared the link on their walls, and none of the comments have received likes. 

  • https://plus.google.com/+AnaHoffman/ Ana Hoffman

     These tips are excellent and the post is so well-prepared. I love it and will probably use some of these tips myself. Thanks for a great post.

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  • Lisa Visbeen Lehmann

     Great article. I realize the more photos I post, especially when I’m wearing the product…people click through! it’s a great tool to get more traffic to your page!

  • https://www.facebook.com/pages/Kirley-Masonry-Stove-Supply/121977337818057 Lstrom4

     Great tips. I decided to try it out. I posted an image on my page (Kirley Masonry & Stove Supply) w/ a link to another facebook page, and up it went. Then I went to the link, and there is my posting! Double the visibility. Thanks for the great tips!

  • Gayemiller

     Photos are so important to us and they tell the story of what families can expect when they travel to our country. 

    We are a travel site that specializes in family travel in New Zealand (http://www.kidsfriendlytravel.com) and we use quality images on our website and on our Facebook page http://www.facebook.com/kidsfriendly to promote travel destinations we have visited.

    For us this is a great way to show off the country in its different seasons. Plus for families they get to see attractions that Kids Friendly Travel have visited. This brings these places to life.

    We fans view our photos, they are looking at our company. They are our silent salesman. So they must be good!

  • http://felixrelationshipmarketing.com/ Juan Felix

    Thanks a lot David for this very original and enchanting post. It was really fun reading with all these photo examples. See, if I can personalize my FB page with some photos.

  • http://roarmkting.com Ryan Rosado

    I really like the best practices you showcased.  I also like how you gave tips that does not require the photographer to be a five star photographer.  Anyone can adhere to your advice.  Nice post! :)

  • MusicMaven328

     Hey Kristina, I’m having the same problem w/FB and tagging. The feature was working fine until last week or the week before. I can no longer tag from my biz page. I’ve emailed FB, but no response yet.

  • http://wiredimpact.com/ David Hartstein

    Thanks Lisa.  I’m glad you’ve found that some of the points in the article have held true in your case. 

  • http://wiredimpact.com/ David Hartstein

    I’m glad it worked!  Tagging from your Facebook Page can definitely be beneficial.  Thanks for taking the time to comment.

  • http://wiredimpact.com/ David Hartstein

    I agree with you wholeheartedly.  Good photos can really help showcase a brand.

  • http://wiredimpact.com/ David Hartstein

    Thanks for your kind words Juan.  Good luck personalizing your Facebook Page with photos. 

  • http://wiredimpact.com/ David Hartstein

    Thanks Ryan.  I’m glad you found the post useful. 

  • Gayemiller

    David. I’m assuming that you can delete any images that aren’t suitable. Is that correct? 

  • http://wiredimpact.com/ David Hartstein

    That’s right.  Any Page admin with the requisite privileges will be able to delete inappropriate photos. 

  • http://www.facebook.com/kcormack4u Kim Cormack

     Cool stuff ;)

  • http://twitter.com/serenaboats serena

    Tip #3 with the step-by-step instructions was very helpful! I just shared your thoughts with my fellow authors @Palm City Word Weavers, my writing critique group. Thanks for the information!

  • http://wiredimpact.com/ David Hartstein

    Glad it was helpful Serena.  Thanks for sharing it.

  • Christine

    I love adding photos @Johnson Equestrian Services and my clients enjoy it too, so I loved reading this article. Thank you. 

  • http://wiredimpact.com/ David Hartstein

    Excellent.  Glad you liked it Christine. 

  • http://www.aaroneden.com/ Aaron Eden

     Brilliant Tips David! Quality photos in a fan page are like eye-candies that attract fans. Come to think that not every fans have time or will choose to read article and news contents, as for me, I would rather browse photos than to read articles. Thanks for the tips!

  • Efweber

     Is there a way to have my photos randomize?

  • http://twitter.com/Netrafic RightNow, Inc

     I havent been able to @ any businesses as a business page myself for about a week now. has this happened to others?

  • Diane Griffith

    Hi, Serina. I am struggling to understand this technical world at almost 70 !!! I will try to upload photos on my wall as I really need to promote my books on Amazon. I expect most authors of my age find it hard to get to grips with ‘all this’  new technology -  I only know how to use Microsoft Word to write my books. :-(
    Diane Griffith 

  • Diane Griffith

    I would be so grateful of any help to promote my 3 books out on Amazon and B& N since this new technical world is really baffling me! I have devoted so much time and enthusiasm into my writing, and I believe my latest book,” It Mattered Yesterday” would be a great read for women of all ages, since it is set in Liverpool from the 60′s to 80′s with all the memorabilia. I just dn’t know how to ‘spread the word’! But I will try to use this new tool. . . many thanks. Diane Griffith  

  • http://www.facebook.com/people/Giuseppe-Bruno/717459759 Giuseppe Bruno

     Hi all,
    I’ve a some doubts on the use of photos. I work for a models company and as you can imagine we’ve great albums of photo’s update daily. My doubts:
    - how to share albums with friends and professional groups without make spam?
    - Moreover: should I use this photos on sponsored link to add new friens?
    Thanks in advance

  • http://blog.socialmediahq.com/ Nick Robinson

    Loved the post! I would also like to add that EdgeRank loves photos in the newsfeed according to our trending insights reports. Over a 6 month period, Facebook updates with images performed 2x better than updates with strictly text. 

  • http://www.e2solutions.net/effective_web_promotions_seo_company_india.htm e2solutions

    useful post..photo must be like that it grab attention..and it should describe the things clearly..without going to the content completely..and it should be theme based..

  • http://www.facebook.com/jbavington Jason Bavington

    Hi David,

    I set this up, thanks.  It is a bit confusing, though, that Facebook doesn’t display the big “Upload” button top-right when a fan is in the Photos and videos area (as it appears for Admins).  A quick check on the FB forums shows that many people are confused/upset by this. 

    If people post a photo/video on the Wall, it does indeed make its way to the “fan section” of the Photos/Videos app.  Seems a bit counter-intuitive, though, to have an indirect posting method.  It would be great to have a big “upload here!” button on the dedicated Photos/Videos apps. 

    Do you have any other thoughts on how to make this process more quick ‘n easy for the average Joe or know of any other photo/video apps to test drive?  Thanks!
     

  • http://thisisnoordinarykid.blogspot.com/ Jane

    Thank you so much for this post. I was using photos but you have given me much to think about and I will be changing the way I post.

    Jane 

  • http://www.brosix.com/ Brosix

     I really like Zappos on twitter. They use it well.

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  • http://www.cribsnorge.se Cribs Norge

    Good blogpost as usual. We will take these tips with us.

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  • Alex

    Thanks for the information David! I have been trying to figure out how to allow members to tag themselves for awhile now! 

  • Alex

    Thanks for your insight! Our organization tries to use photos as much as possible. As soon as we do the engagement on our page nearly doubles. My only question is what the policy is on posting photos of people who are utilizing our facilities, attending our camps, or at our special events but who have not signed a waver?

  • http://wiredimpact.com/ David Hartstein

    Sure thing.  I’m glad you found it helpful.  I agree with you and don’t think we’re alone.  Photos you can browse are definitely attractive to the vast majority of visitors.  

  • http://wiredimpact.com/ David Hartstein

    I’m a little confused what you mean.  Where are you looking to randomize your photos?  Also, what are you looking to accomplish by randomizing your photos?  Let me know and I’d be happy to look into it further. 

  • http://wiredimpact.com/ David Hartstein

    Thanks for the comment Giuseppe. I think you bring up an excellent point about needing to balance how often you send out content.  Presumably, if you are building a following, they are interested in what you are doing.  I’d send out content and track your Facebook Insights to see how your fans respond.  If they unsubscribe or unfollow you, perhaps they are getting annoyed with the frequency you’re sending out information.

    You could certainly try something like a sponsored link, but remember that there is little inherent value in getting a ton of Likes.  It’s important to figure out what you want to do on Facebook and how you want people to interact with your Page.  The goal is often to have active followers, not passive consumers of content.

  • http://www.mycollegesandcareers.com/ My Colleges and Careers

    I’ve had great success with tagging other people in photos and have heard that their friends have made a lot of comments to them about the pictures. 

  • http://wiredimpact.com/ David Hartstein

    A great piece of information Nick.  Thanks for contributing to the conversation happening here. 

  • http://wiredimpact.com/ David Hartstein

    Glad you liked it Jane.  I’d love to hear how things work out.  Thanks for taking the time to comment. 

  • http://wiredimpact.com/ David Hartstein

    Good question Alex.  It’s definitely better safe than sorry when it comes to issues of liability.  If possible, it’d be great to get consent before using a photo.  If this isn’t possible, can you email them to ask for their permission?  I’d also recommend speaking with someone well-versed in issues of liability to make sure you have yourself covered from any issues that may arise.

    Thanks for commenting.  I’m glad to hear that photos are so useful for you!

  • Efweber

    Thanks for replying David. By randomize I mean show different photos each time you go to the page. I have 15 or 20 photos loaded on my Facebook page, but I see the same 5 at the top every time I go to my page. It is always the most recent photos I have loaded. I would like to see a random selection each time. I use my photos to advertise the types of products I sell, which are very varied. Having a random selection that changes even if I haven’t uploaded new photos would be very helpful to me. Thanks again. 

  • http://www.7training.co.uk David Wimblett

    Really great article.  It’s amazing how a business will tell you how professional they are and then have the most awful photos on their website and brochures.  Branding is so important.  If only more business owners saw the value of good photography. 

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  • http://wiredimpact.com/ David Hartstein

    I totally agree with you David.  But I’m a little bit biased since my background is in photography…

    Thanks for the comment.  I’m glad you found the post useful.

  • http://wiredimpact.com/ David Hartstein

    Thanks for your kind words Ana.  I’m glad you found the post helpful. 

  • http://wiredimpact.com/ David Hartstein

    Ah, I see.  As far as I know, there is not a way to have those five photos rotate through a random assortment of photos.  But, you can eliminate any of the photos that you don’t want to show.  If you are a Page admin and you hover over one of those photos on your Facebook Page, you can click the little “x” that pops up in the upper-right corner.  This photo will no longer show up.

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  • http://www.facebook.com/jbavington Jason Bavington

     Hi David,

    In regards to having fans upload photos to a page, I set this up using your instructions further above, thanks.  It is a bit confusing, though,
    that Facebook doesn’t display the big “Upload” button top-right when a
    fan is in the Photos and videos area (as it appears for Admins).  A
    quick check on the FB forums shows that many people are confused/upset
    by this. 

    If people post a photo/video on the Wall, it does
    indeed make its way to the “fan section” of the Photos/Videos app. 
    Seems a bit counter-intuitive, though, to have an indirect posting
    method.  It would be great to have a big “upload here!” button on the
    dedicated Photos/Videos apps. 

    Do you have any other thoughts on
    how to make this process more quick ‘n easy for the average Joe or know
    of any other photo/video apps to test drive?  Thanks!

  • http://wiredimpact.com/ David Hartstein

    Hi Jason,

    I’m glad to hear that the instructions for allowing users to upload photos worked for you.  Unfortunately, I don’t know of another app to make the photo upload process easier for fans of your Page.  I agree that it is not the most intuitive set up, but if they have a photo they’d like to add, I think they’ll likely be successful in doing so given the current structure.  If I come across anything that makes the whole process easier I’ll be sure to post it here.

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  • http://www.web-self-service.com Wesley Wise

    Photos and other visual aids always do a lot in the field of advertising and marketing because these would give proof to the reputation of your organization and will make one look more credible to others.

  • sread

    An organization has used photos in a personal file on my Facebook for their website. They aren’t friends, and don’t have access to my photos. They have my photos on their website, and never asked permission, gave photo credit, or contacted me about it.

  • http://www.ricardobueno.com/ Ricardo Bueno

    I’ve always loved sharing photos through my posterous account (they post to Twitter and my Facebook Profile). I’ve never really made the effort to post them to our Facebook Page because well, for a while, we just didn’t spend any time there. But as of late, that’s changed. We’re doing more things often to stay in touch with our customer-base. Sharing photos is one of them. 

    I take photos at every event that I attend (whether I’m speaking, sponsoring or just attending). Then, I whip up an Animoto video to post and share on my Facebook wall with my network and I tag the folks who were there and in the video. Those are fun for me to create. Sure they take extra time, but they come out lookin’ so good! :-)  

  • http://wiredimpact.com/ David Hartstein

    Thanks for the comment Wesley.  I think you are right on that photos can definitely help with credibility. I think they can also really help make an individual feel connected to your organization.  Depending on how you use them, there’s a lot of potential to connect with folks and use photos to build your brand, whatever that brand may be.

  • http://wiredimpact.com/ David Hartstein

    Hi Ricardo.  Glad to hear that sharing photo content is something you’ve found valuable.  Animoto can be a very cool way of sharing your photos.  You’re right that it definitely takes more time, but as long as you’re seeing a return on the time you’re putting in I think that’s a great option.  I’d love to see some of the Animoto videos you’ve created and hear more about why they’ve been effective for you.

  • http://www.ricardobueno.com/ Ricardo Bueno

     Hi David,

    My pleasure to share. Here’s two from recent events:

    Gary V. book signing:
    http://www.ricardobueno.com/gary-vaynerchuk-book-signing

    And another from a Seth Godin event in Orange County:
    http://www.ricardobueno.com/linkedoc-recap-with-seth-godin-poke-the-box-edition

    Here’s the archive link for more should you wish to reference others:
    http://www.ricardobueno.com/category/events

    The reason I think they’re effective is they present content in a much more interactive way. Sure, you can scroll through photos but in the case of Animoto, I think the music and dynamic nature of the presentation makes it fun.

    Now why have these been effective for me? Personally, I think it’s because I’m one of the first people to post my recap post from the event. Even if I get home at midnight, I’m uploading and processing the photos, my video and writing the blog post so that I can be the first one to publish it. Being the first, means people are going to help me spread my take on the event first.

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  • Lfrievalt

    David,

    I have noticed that our company page is no longer able to tag other organizational pages.  I am able to tage as an individual.  is there a work around?

  • http://wiredimpact.com/ David Hartstein

    That’s no good Lfrievalt.  Were you able to tag other organizations in the past?  There are a few things I’d recommend:
    1.  Make sure you’ve liked their page as your organization.  You can make sure you’ve done so by logging in as your page and clicking “Likes” on the left side of your page.  That will bring up the list of pages you’ve liked.  I’ve seen it take a few hours after liking a page before you can tag it though.
    2.  If you are able to do it as an individual but want it to appear as from your organization, edit your settings.  Click “Edit page” in the upper right of your page.  Select “Your Settings” on the left menu.  Check the first option that says no matter how you are logged in, you will always post as your organization instead of yourself.  That way, if you are able to tag as yourself, it should work while still appearing like it is from the organization.

    Do either of these help?  I’m not able to replicate the problem on my end but am happy to help.  If it doesn’t work, please send some more info and I can look into it further.

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  • Tina Hirschberg Healy

    Is there a guideline to how many pictures should be posted in an album at a time? I own a consignment store and we literally get 100′s of new items a day. I fear that posting the 20 new coats we received today will turn our page into an online catalog rather than a place a engage and share. Thanks

  • Tina Hirschberg Healy

    Is there a guideline to how many pictures should be posted in an album at a time? I own a consignment store and we literally get 100′s of new items a day. I fear that posting the 20 new coats we received today will turn our page into an online catalog rather than a place a engage and share. Thanks

  • http://wiredimpact.com/ David Hartstein

    Hi Tina. I don’t really have a hard and fast number. But I think your point is a good one about not posting everything.

    I’d post those items you think are likely to be most interesting. And I’d measure which posts tend to get engagement using Facebook Insights. You could even ask questions related to items to help spur conversation.

  • peggy

    I want to know how to put the captions below your pictures so that they travel with the picture.







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