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In this video I interview Mari Smith, author of Facebook Marketing: An Hour a Day. Mari talks about the Brand of You and how to monetize your personality on social media.
You'll discover the steps needed to build your own brand equity with social media, along with some great tips for both the self-employed and people who work for large companies.
Be sure to check out the takeaways below after you watch the video.
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Here are some of the things you'll learn in this video:
- Why you need to carve out your position and brand equity
- How to start branding yourself on social media if you don't have any brand equity online
- Why you need to use your name on social media
- How to brand yourself on your Facebook business page
- How Mari brands herself and what she does to craft the brand she represents
Connect with Mari on Twitter @MariSmith, on her Facebook page and check out her blog.
What do you do to build your brand equity? How has your branding helped you? Please leave your comments below.
Discover Proven Marketing Strategies and Tips
Want to go even deeper with your marketing? Check out the Social Media Marketing Podcast! Publishing weekly since 2012, the Social Media Marketing Podcast helps you navigate the constantly changing marketing jungle, with expert interviews from marketing pros.
But don’t let the name fool you. This show is about a lot more than just social media marketing. With over 600 episodes and millions of downloads each year, this show has been a trusted source for marketers for well over a decade.
