social media toolsAre you overwhelmed with your social media responsibilities?

Looking for ways to perform tasks more efficiently?

Staying on top of social activities can be challenging, but there are tools that can save you time and make your job a little easier.

In this article you’ll discover five social media tools to improve productivity.

tools for social media productivity

Discover 5 tools to boost your social media productivity. Image background: Flatiron.

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#1: Resize Social Images

Photos trigger better social media engagement. However, because each social platform has its own preferred dimensions, resizing your images to meet the sizing guidelines for different social networks can be time-consuming.

This is where Social Media Image Maker comes in. It’s an easy-to-use image-sizing tool that works for a large number of social networks, including Facebook, Google+, LinkedIn, Pinterest, SlideShare, Tumblr, Twitter, Vimeo and YouTube.

social media image maker app

Social Media Image Maker makes it easy to resize your images for fifteen different social platforms.

Using Social Media Image Maker helps make the process of resizing and retouching your images much less labor-intensive. It’s a good way to free up your time for other important tasks.

#2: Monitor Analytics in One Dashboard

To make sure your social marketing efforts are paying off, you need to measure their impact and track ROI. These tasks are much easier to do with a tool like Cyfe, the ultimate social media dashboard for managing campaigns.

Cyfe tells you about the likes, views and clicks received by your Facebook content and provides in-depth Twitter and LinkedIn analytics. It also offers a truckload of data that helps you evaluate the performance of your social campaign.

cyfe dashboard

Cyfe gives you a detailed look at your presence across various social networks.

Things change quickly in the social media world, and by staying on top of your campaign’s performance, you’ll be ready to initiate a course correction if something goes awry.

#3: Identify Influencers

Social networks play a huge role in influencing consumer decisions.

This is why one of your key social objectives should be connecting and engaging with brand influencers. These are people who often have hundreds of thousands of followers, and building meaningful relationships with them provides more exposure for your brand. Sustained and meaningful influencer engagement can drive traffic to your site and lead to more sales.

The problem is, how do you find brand influencers? There are two great tools that can help you with that: Brandwatch and BuzzSumo.

Brandwatch gives you social data from the perspective of brand mentions. You get a ringside view of all of the chatter about your brand and products.

brandwatch dashboard

Brandwatch uses social media monitoring to find influencers who are creating and participating in conversations in your niche.

This data helps you identify the conversations that matter, as well as the people behind those conversations. You can then start engaging with key influencers in your niche who can provide real value to your business.

BuzzSumo enables you to search for the most popular content by topic, discover content ideas and search for key niche influencers. You can search for influencers based on their topical expertise, number of followers, location, follower interaction and authority.

buzzsumo influencer search

BuzzSumo helps you zero in on the influencers who are best positioned to give your brand a nudge with their own audiences.

#4: Upload Video to Multiple Sites at Once

If videos aren’t part of your content marketing campaign, you are missing out on an important lead generation opportunity. To take advantage, you need to create videos and upload them not only to YouTube, but also to plenty of other video sites.

Obviously, handling all of these video tasks requires a lot of time and effort. What’s more, how do you keep track of the views your video gets on each site?

TubeMogul enables you to upload your video to dozens of video sites at once, simplifying and optimizing the process.

It also gives you an overview of analytics for each site, enabling you to track the performance of your video across each platform. You know which sites are attracting the most viewers and whether your video has been optimized to attract your target audience.

tubemogul video metrics

TubeMogul provides data on the performance of your social media videos.

The idea is to use videos to optimize conversions, and TubeMogul helps you do just that.

#5: Automate Scheduling

One big challenge for marketers is managing the time they spend scheduling and sending content to various social profiles. These important tasks can be time-consuming and may go wrong if you aren’t careful. You don’t want to end up in a situation where you forget to send a post or simply don’t have time.

Enter Buffer, a popular social media tool that simplifies scheduling and posting. All you need to do is create a content lineup and use Buffer to choose which social profile you want that content to be sent to and when.

buffer scheduling

Use Buffer to schedule posts and choose which profiles to send your content to.

You can link your Buffer account to your Facebook pages, profiles and groups; Twitter; LinkedIn profiles and company pages; Google+ pages and App.Net profiles.

By using Buffer, you can focus on creating content, and the app will take care of spreading it across social media. What’s more, Buffer offers intuitive analytics that tell you which posts have performed best.

Over to You

As a social media marketer, you face many challenges and demands. Whether you’re managing profiles, evaluating the effectiveness of social activities or creating share-worthy content, social tasks eat up a lot of your valuable time.

Fortunately, there are social media tools that can make your job easier. Pick a tool that is the right fit for your needs and run with it. And keep adding tools to your toolbox to further boost your social media productivity.

What do you think? Have you used any of these productivity tools? How have they helped streamline your daily task list? What helpful tools can you share? Please leave your comments below.

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Tips for boosting social media productivity. Image background:

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  • Heyits Caleth

    Amazing Post!
    Definitely will star using Buzzsumo

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  • Have been using Buffer for a while now and it’s a must for everyone online!

    I will start using videos more so I will definitely check TubeMogul out, thanks! 😉

  • Yuvrajsinh Vaghela

    I was not aware about “Resize Social Image”.

    Thanks Pratik Sir !

  • Eli

    Good post, I wasn’t aware of some of these tools. You could add Supzy to your list. It’s a next-generation status update platform that allows you to maximize your social media output and track your ideas as well as work with groups of others. Won’t post the link in but you can Google it for more info. The real key is to be able to maximize your time with whatever you are already doing, on top of new things you can learn.

  • Shai Geoola

    Great list of tools! Thanks for sharing Pratik. Cheers

  • Pratik Dholakiya

    Thanks, Heyits. Buzzsumo is one of my favorites.

  • Pratik Dholakiya

    I agree on Buffer. Over the time it has become habit 🙂

  • Pratik Dholakiya

    You’re welcome!

  • Pratik Dholakiya

    Thanks, Eli. I’ll certainly have a look at Supzy.

  • Pratik Dholakiya

    Good to hear from you, Shai. Thanks.

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  • Good Share !!

  • Eli

    Sounds good!

  • LYF Solutions

    We use buffer and find its app and browser adds in most useful. They also just launched a new image tool for posts. When it comes to productivity we like to be ahead of our content by a few weeks. However, we also tend to review our plans during the week to add reactive posts e.g. #Thedress and limit ourselves to spend time looking at our newsfeeds to up to 3 hours a week. This ensures we don’t procrastinate. Let’s face it, we could spend ages engaging but we need to draw the line in the sand at some point to continue to meet our client needs.

  • Cyfe is a good tool to use. I use it to track everything from social media activity to google analytic. The UI is clean and easy to understand.

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  • Eli

    Pratik – Just checking in to see what you thought of Supzy? Hope all is well!

  • NikhilTiwari96

    Great article, pratik, with some very useful tips. When you’re an agency handling multiple accounts for various clients, you need to ensure quality posts and consistent engagement for each of them. That really is a challenge! From the tools you’ve mentioned, we are using TweetDeck and it’s very helpful indeed.
    For social media management, we chose to use sociota instead of Buffer. At first we said we would give it a shot and I admit we’re very happy with the way it streamlined the whole process for us. It’s not a famous tool but it’s got all it takes to become one.

  • Hi @pratikdholakiya:disqus nice to see here, I have already other social image resizing tools but the one you shared above quite impressive and very useful to create anyone within few secs. . . .

  • cathyee

    It would be better if you can mention this tools are free or paid!
    And i wanna to know brandwatch is paid or free

  • KING

    I just started using Buffer and I like it!

  • Alison Farmer

    I really enjoy your content because its not highbrow its eSy to follow for people such as myself, someone learning and at the same time realizing that we have to keep updated at all times and you help us to do this. Thank yo. Alison.

  • luisa

    fantastic post!