social media tools

Have you wondered “How can Google+ help my business?” If so, then this guide is for you.

Google+ is rapidly becoming a mainstream social media platform. We covered how to get started with Google+. But what can it do for your business?

Below are the resources you need to ramp up your Google+ social media marketing. But first, a few navigation tips…

Google+ Navigation

Google+ has some interesting, helpful navigation features, so let’s first look at a few useful shortcuts. This will speed up your Google+ networking and enhance your experience.

Google+ Navigation Shortcuts

Add photos, videos and links by dragging links into the share box.

Font Shortcuts

  • *Word* = Word
  • _Word_ = Word
  • -Word- = Word

Sharing Shortcuts

  • To hyperlink someone’s name in your posts, type “+” or “@” and then his or her name.
  • To find the post permalink (or URL) click on the timestamp of the post.
  • To stop people from sharing your post, click on the arrow at the top right corner of your post and choose “Disable reshare.”


  • J = Scroll down a single post
  • K = Scroll up a single post
  • Space = Scroll down the Google+ stream
  • Shift + Space = Scroll up the Google+ stream
  • Return = Start a comment
  • Tab + Return = End a comment

Google+ Explained

Here are the best resources from the blogosphere to help you understand Google+ and how it can help you.

What’s Google+?

#1: What’s So Exciting About Google+?
mari smith
Are you still wondering what all the fuss is about? Social media leader Mari Smith gives you an overview of the things you need to know about Google+.

#2: 10 Awesome Google+ Presentations to View Today
pamela vaughan
Do you prefer to get the scoop in a visual presentation? Pamela Vaughn has a collection of great SlideShare presentations on Google+ over on HubSpot.

How to Get Started on Google+

#3: How to Get Started With Google+, Your Complete Guide
kristi hines
We suggest you review the Social Media Examiner Google+ guide for getting started by Kristi Hines.

#4: How to Use Google+
dan rowinski
Want a simple overview of how to get started? Check out this article by Dan Rowinski on Read Write Web.

#5: Conversations Matter in Google+
chris brogan
If you’ve been on social media for a while, you’re sure to understand the importance of conversation. On Google+, conversations are taken to the next level. Chris Brogan, author of the upcoming Google+ for Business, shows you why.

What Businesses Need to Know About Google+

#6: 11 Ways for Businesses to Utilize Google+
aaron lee
Although Google+ has asked businesses to hold off on creating business profiles, you can still use Google+ for business networking from your personal account on Google+. Aaron Lee shares 11 ways for you to use Google+ today on the iStrategy Blog.

#7: What Brands Can Expect From Google+
john bell
John Bell, head of Ogilvy’s 360° Digital Influence team, shares insights for brands interested in learning more about future marketing opportunities with Google+.

#8: Google+ Starting to Impact Search
john jantsch
Does your business have a website? Have a look at how Google+ mentions will impact your listings on Google search results. John Jantsch of Duct Tape Marketing explains how this affects businesses.

What’s Different in Google+

#9: 12 Most Enchanting Features of Google+
guy kawasaki
How is Google+ different from other social media platforms? Guy Kawasaki, author of Enchantment, looks at what Google+ offers users compared to a few other social networks.

#10: Google+ Games and Facebook Privacy Comparison
lisa braziel
Here’s a comparison between Google+ games and Facebook games by Lisa Braziel on Web Pro News.

#11: Google+ Has Made Twitter Boring
robert scoble
Social media leader Robert Scoble shares his experience of Google+ and compares it with Twitter. Find out where Google+ is better than Twitter.

How to Find Friends

#12: 10 Ways to Find Relevant Google+ Users to Circle
nancy messieh
Over on The Next Web, Nancy Messieh shares some great tips and resources to help you find interesting people to add to your Google+ Circles.

#13: How to Migrate Your Facebook Account and Data to Google+
whitson gordon
Don’t have any friends on Google+? Do you want to copy all of the friends, photos and videos you already have on your Facebook account and import them into Google+? Follow the instructions shared by Whitson Gordon on Lifehacker.

How to Get the Most Out of Google+

#14: The Power of Google+: Privacy “Circles” the Entire Experience
jesse stay
Read this article by Jesse Stay, author of the upcoming Google+ for Dummies, to understand why it’s easy to control your privacy on Google+, what you need to know to get started and how to use your privacy settings to get the most out of Google+.

#15: How to Use Google+ Circles to Control Your Information
rich brooks
It’s easy to be selective in who you share your updates with on Google+. Rich Brooks of Flyte New Media shows you how to set up your Google Circles and what you need to know to control the information you share.

#16: How to Stream and Record Google+ Hangouts
jeff lebow
Hangouts are one of the most interesting features on Google+ for businesses. This feature allows you to have your meetings via video. Read this article if you want to record your Hangouts. Webcaster Jeff Lebow runs through all of the equipment and settings you need to stream and record sessions on Google+ Hangouts.

#17: How to Use Google+ Sparks
gord mcleod
The Google Sparks feature allows you to curate content. Even if some people are not happy with Sparks today, try it yourself and follow Gord McLeod‘s directions on on how to use it.

Google+ Tips

#18: Google+ Tips and Tricks: 10 Hints for New Users and 10 More Ways to Make the Most of Your Account
amy mae elliott
Amy-Mae Elliott shares tips on Mashable to help you get started on Google+. You’ll learn how to improve your Google+ experience and fine-tune your networking.

#19: The Mother of All Google+ Resource Lists
nancy messieh
Here’s another great Google+ resource on The Next Web by Nancy Messieh for you to improve your Google+ experience.

#20: 40 Google+ Tips and Tricks for Power Users
jr raphael
J.R. Raphael shares some useful tips to help you become a Google+ power user on PC World.

Connect Google+ With Other Social Platforms

#21: How to Make RSS Feeds for Google+ Profiles
emily banks
Once you have set up your Google+ profile and Circles you may want to watch your Google+ stream through your RSS feed. Emily Banks explains how to set up RSS feeds for your Google+ account on Mashable.

#22: Add a Google Profile Button to Your Site
david galloway
Here’s a tip from David Galloway on Lifehacker to help you integrate Google+ into your social media marketing.

#23: Google+ Hangouts Can Now Be Initiated From YouTube
charlie white
The Google+ experience gets smoother. There’s a “Start a Google+ Hangout” link right on YouTube. Charlie White shows how this works on Mashable.

Here’s a Google+ Hangout where Steve Garfield discusses Google+:

Google+ Resources

And here are some useful Google+ resources.

Resources From Google

#24: The Google+ Project

Google explains the Google+ project.

#25: The Official Google+ Blog

Read more about Google+ on their official blog.

#26: +1 Spelling Conventions

Find out how to spell Google+ in all circumstances.

#27: Google+: A Collaborative Document

This Google document is full of tips shared by an open community. Scroll through the contributions to learn more about Google+.

Other Resources to Find People and Events

#28: Social Statistics

Use this tool to find people on Google+, check out the latest popular shares and track your own Google+ statistics.

#29: Recommended Users

Check out this tool to find recommendations of people to add to your Circles.

#30: FindPeopleOnPlus

Try this other directory to help you find and connect with the right people on Google+.

#31: Pluserati

Use this Alltop list to check out top Google+ users.

#32: GPHangouts

Check out this Google+ Hangouts directory to find public Hangouts of interest to you.

WordPress Plugins

#33: Google Profile Button

Get your Google Profile button here and embed it on your blog and other social media platforms.

#34: Googlecards: A WordPress Plugin for Google+

Check out this easy way to add a Google+ badge to your WordPress blog.

michael stelznerConnect with us on Google+

If you’d like to follow our founder, Michael Stelzner, on Google+ click here.

What are your favorite Google+ resources? Do you have any good tips to share? Please leave them in the comments box below.

Tags: , , , , , , , , , , , , ,

Get Social Media Examiner’s Future Articles in Your Inbox!

Join 465,000+ of your peers! Get our latest articles delivered to your email inbox and get the FREE Social Media Marketing Industry Report (56 pages, 90 charts)!

More info...
  • Thanks for  sharing the great info …

  • Thanks Erin!  Appreciate your readership

  • You’re welcome Alina!

  • You’re welcome Alina!

  • Well done Michael I am enjoying Google + some nice widgets out now and just signed up for Google Engage Adwords training, great post thanks.

  • Glad you like it Robert!  It is great to see the Google+ widgets out now.

  • Brilliant thanks Cindy, will plow my way through the links now…

  • Great stuff and needed…thanks.

  • Pingback: 34 Google+ Resources for Your … ( « Wailor's Blog()

  • Really appreciate everyone sharing their thoughts.

    Great info!

  • What a great article! Thanks so much Cindy for putting all this together!! Regards from Tel Aviv..

  • I have been using Google+ quit extensively and I can tell
    you that the information you have provided will enhance the experience immensely.

  • Have fun Daniel 🙂

  • You’re welcome Jonathan!

  • Hi Arik!  How is Google+ perceived in your neck of the woods?

  • That’s what we’re trying to do, Donald 🙂  So, how do you like Google+?

  • I really enjoy it. I
    like the layout, the flexibility and the ease of use. I like the fact that I
    can do what I want, (write, add links and photos) without restrictions. My
    other social sites have their place but Google+ is slowly winning my time.
    Great article thanks for sharing and for asking my opinion.

  • Pingback: Google+ navigation shortcuts « digital and social media marketing()

  • thanks for the article!  have been on the g+ since the start but have used it very little.

    am i still of the understanding that there will be a business only (or a business focused) google + to be released later this year?


  • Thanks for the tips.  We have Google+ resources as well, although we didn’t make your list :(.  But, we’ll share them here:  We wrote a post on Google+ as well  We also have a start up user guide.  Going to check out what others have said in your blog here as well.  Thanks so much!

  • Jeremy Downing

    Great article – but Google+ is still unavailable to me (not sure if location has anything to do with it – I live in New Zealand). Any idea on when it will be available more wide-spread?

  • Yes, we’re all waiting for the business aspect to be added in to Google+. I’m not sure when it will be. You can follow here to keep up-to-date:

  • Tracy, thanks for sharing! Google+ is still relatively new. I’m sure there’ll be another list some time in the future.

  • Hey Jeremy, I didn’t realize there were parts of the world without Google+ access. I’ll need to check into that.

  • thanks cindy

    do you think its even worth pursing g+ for your business when it could all change the second they introduce the business aspect??

  • Jeff Lebow

    Great collection of resources. Thanks for putting it together and including my streaming guide.  I wanted to +1 this, but the +1 button doesn’t seem to be working 🙂

  • Jeff Lebow


     Is it possible that you haven’t got an invite yet? If so, let me know your gmail address and I’ll be glad to send one –

  • Patsy Stewart

    What a fantastic resource for Google+!!  Thanks Cindy!!

  • Cindy and SME taking us through the +Jungle.  Thanks, there is a lot to know. Circles are a lot of fun!

  • thanks candy . .such a broad knowledge on Google+

  • Steiner

    I am excited about this Google+ and looking forward to using it. The first thing I want to do is make a group. I could open Group, and filled in the space with names and e-mail addresses. When I was finished, I could not find the Save button to click as I was advised to do in Help. So, I now have to click and drag all the addresses onto the To: line. Where is the Save button? I want to make a couple more groups, family and such. Hope someone can help.
    Steiner in Kyoto

  • Thanks for all the great resources and links.  Will use for my site:

  • Wow Cindy! That sure is a resourceful insight into everything about Google+ anyone ever wanted to know. 

    Thanks so much for sharing it with everyone 🙂

  • Pingback: An Eye on Google + « JFields Marketing()

  • All the buttons at the end of the article propose to share the advice to many networks except google+ that’s funny

  • Thanks for including my interview with Bill Cammack and Lynette Young!

  • Thanks Jeff!  Yes, we have to work some magic on that +1 button

  • You’re welcome Patsy!  Glad you like it.

  • So, how’s the trip through the jungle?  It’s gets easier, doesn’t it?

  • Cherokee Septic

    All that we are is the consequence of what we have estimation. Wait… Has anyone exhorted  dissertation to you. Keep the articles progressing !
      Cherokee Septic

  • You’re welcome Steve!  Thanks for the great interview 🙂

  • Yes, Olivier!  We’re working on fixing the +1 button. (…this article is about the network Google+)

  • Steiner, I’m not sure what you mean by “groups”, were you trying to set up your Google+ Circles?

  • Pingback: Google Reader Shares for September 12th | Studieles()

  • Pingback: 34 Google+ Resources for Your Business: Advice from the Pros | Jobs The Word Blog()

  • Steiner

    Well, yes, perhaps I mean Circles. But there is a Group possibility seemingly because the word appears in one of the drop down menus; clicking on it brings up a window titles Group and asks for addresses to be entered. I did all that, nothing happened, turned to HELP, and was told to click on Save. No Save in sight.
    Ok, let’s go with Circles then. it was actually one of the main reasons for joining Google+. I will open Google+ and go to Circles and try to set up my “group.” If I run into problems, you’ll probably hear form me again.
    Steiner in Kyoto

  • There was this rumor I heard about Google having problems with some company, I forgot the details. I hope they get to fix it soon. I hope it would not affect any of their services.

  • Mrr

    Hello Mr. Blogger,

    There is a problem with your google plus button.. it doesn’t work?

  • Thanks for collating all these great articles, tips and tricks. Whilst I already have Robert Scoble in my circles (and dominating my stream), i’ll be checking out his article on ‘Why Google+ Has Made Twitter Boring. I love Twitter but I find myself more and more often checking out news on Google+ 

  • Pingback: Southwest Averts Another Crisis, Facebook Marketing and much more | Best of the Week | ISSMM()

  • Pingback: Google’s patent acquisition, Facebook/Google + cigars and content marketing « B2B-TechCopy Technology Marketing Blog()

  • EmilieEggleston


    You can no longer make RSS feeds using the plusfeed.appspot engine.  You have to create your own engine that converts G+ streams to atom feeds.

    I provide a detailed tutorial on my blog:

  • Pingback: Google Reader Shares for September 12th « Positie()

  • Pingback: Small Business Resources You Won't Want to Miss | Small Business()

  • Pingback: Small Business Resources You Won?t Want to Miss - Technology John()

  • Pingback: Google+ is coming… – Marketing Made Really Easy!()

  • Pingback: Small Business Resources You Won’t Want to Miss | Omnia Veritas Business Blog()

  • Pingback: Google+ and the Quest for the Perfect Search Engine - Vision and Master Plan()

  • Pingback: Social Media and Google + |()

  • I had my head down on two big writing projects and when I lifted my head there was this Google + explosion. Thanks for compiling these links. I now have to start on my post graduate degree in +.  DaleGWolf

  • Thanks Cindy.. Didn’t know about the keyboard shortcuts, but they will come in very helpful, especially on a netbook with a touchy touchpad.

  • I still having fun with Google+ thanks your right widgets like this are an easier way to stay connected than a website. Its been five years now and I still have not earned a penny from advertising revenue. I continue to share nice content it makes me happy. Just made a new post on have a read please.

  • Pingback: New Google+ – Stephen's Lighthouse()

  • Skully Williams

    Thanks for this info…now time to read up and apply the knowledge.

  • Pingback: Tweet Roundup | 09/30/11 | Group 3 Solutions()

  • This is great. Really inspiring for other small businesses who might feel that they’re out of their depth up against the big marketing spend of the corporations.

  • This is great. Really inspiring for other small businesses who might feel that they’re out of their depth up against the big marketing spend of the corporations.

  • תומר טייבי

    Very intersting post. thank you very much for the info. Very enriching site.
    Thank you,

  • Thank you for the information

  • Thanks for the list! Great food for thought. Haven’t quite kicked of over here, yet. New trends always seem to take some time to be adopted into the marketing mix. Point being; it’s good to be prepared and this list definitely helps!

  • Awesome information! Thanks so much! 🙂

  • Thanks for sharing the such a very useful information.

  • Pingback: Daily auto post 01/17/2012 « Zones of Social Media Marketing()

  • Pingback: New Marketing Strategies for The New Year | Trends for 2012 | The People's Marketing()

  • Offer a peek behind the scenes. Offering a sneak preview of new products, services, or features online can help build demand and provide critical feedback to help smooth the launch. For instance, John Doyle, founder of chocolate company John and Kira’s inPhiladelphia, posts photos of new products on Flickr and invites comments from customers.

  • Harness your expertise. Chances are your company’s white paper won’t go viral. But sharing knowledge you’ve gathered through your trade can go a long way toward boosting your brand. Ford Models, for instance, became a YouTube sensation through a series of videos that featured its models giving beauty and fashion tips.

  • Pingback: 7 Smart Tips to Boost SEO Rankings and Traffic()

  • With the help of google+ Socials I discoverd that social marketing is one of the best way to get your business to desired nisshe. ”