20 Ways to Promote Your Facebook Fan Page

social media how to

Are you looking for creative ways to spread the word about your Facebook page?

Your fan page can be one of your organization’s richest sources of interaction, R&D and lead generation. The only problem is making people aware of it!

Unless you have a built-in audience like big-boy brands Coke or Red Bull, you’ll need to educate your fan base on how to find you on Facebook.

To help you out, I’ve put together a list of 20 different ways to promote your Facebook page. Even if you only put a few of these ideas into action, you’ll start seeing growth and increased conversation on your fan page.

Are you ready? Let’s get started.

#1: Put your fan page URL in your email signature

How many emails do you send per day? Now imagine each email you send is a chance for someone new to find out about your awesome fan page!

url
This URL goes out on every email I send! Talk about free publicity!

#2: Write a blog post about your new fan page

Give your readers five compelling reasons why they should join your fan page. Don’t beg; just give reasons they’ll benefit.

#3: Tag other, well-trafficked fan pages in your updates

Their fans might see your page and you may get some cross-traffic.

status update

Cross-referencing SME on a fan page I administer.

#4: Ask your Twitter followers to join your fan page

Give some compelling reasons why your Twitter base should join your Facebook community. If Twitter is the new water cooler, think of your fan page as an invite to come in and chat.

For example, tweet something like, “Wanting more conversation than 140 characters will allow? Join us on Facebook at http://fb.me/awesomefanpage.” A nice and simple ask that will get results.

#5: Invest in Facebook ads

They’re easier than you think and you can spend as little (or as much) as you’d like.

#6: Put a fan page widget on your blog or website

You’d be amazed at how many people simply don’t know about your fan page. Putting it on your website (i.e., your home base) will get it in front of all of your website visitors. My favorite example of this is from Klout. It got me to Like them!

klout

Klout baked in their fan page right in the dashboard. Brilliant and effective!

#7: Customize your fan page URL

Vanity URLs are a fantastic way to make your fan page memorable. Check this awesome fan page http://facebook.com/awesomefanpage. Vanity, baby!

#8: Put your fan page URL on your business cards

Combine offline and online by letting the people you meet IRL know about your fan page.

#9: Put a link on your personal Facebook profile

Put this under the “links” section. This is a “soft sell” of sorts, letting your friends passively know about your page. You might have forgotten that people actually check that part of your profile!

justin wise

This is what my personal profile looks like!

#10: Harness the power of your team

Have everyone in your organization put your fan page link on their personal profile.

#11: Ask fans to post a link

Ask all of your current fans to post a link to the fan page on their personal profile. As long as you don’t ask this often, I’ve found that people love to help out. Leverage the power of your existing audience and get results!

For instance, at Monk Development, we simply asked everyone to post a link to our company fan page on the same day. We doubled our average daily Likes because of one simple step.

#12: Put a tag in your YouTube videos

If you make compelling videos as a part of your content marketing strategy, throw in a well-timed fan page link at the end of your YouTube videos.

The Gregory Brothers, the geniuses behind “Auto-tune the News,” are some of the best social marketers around. They always include a link to their fan page (and other social networks) at the end of every video and make it a welcome addition to their content.

backin up song

Notice the link to their Facebook Page.

#13: Put your fan page URL on your Twitter profile background

Lots of tweeters still use the web-based version and your profile background is a prime piece of web real estate. Cross-advertise and use one social network to promote another!

CenturyLink does a great job of this. If you go to their Twitter page, you can clearly see where their fan page is located. They don’t make you guess, which leads to conversions!

century

A look at @CenturyLink's Twitter page.

#14: QR codes for your page

I bought the furniture for our house mostly because the store used QR codes to get me to their fan page. Once I got to the fan page, I was welcomed with a custom landing page that welcomed me to the store. It wasn’t elaborate, but it was creative and it worked! They engaged me as a customer both online (QR code leading to fan page) and offline (sales agents in the store), making sure I knew I was welcome. Smart!

#15: Use your fan page

Use the “Tell Your Fans” feature. With the tools built in to the fan page, Facebook allows you to import a contact file or import your contacts from Hotmail, Yahoo, etc. Good for when you’re just starting out and want to tell people you already know.

tell your friends

The "Resources" section under the "Edit Page" option on your fan page.

#16: Add a Like box

Place this in your blog/website sidebar. This is a given. A must. But when you do this, make sure you set the options to include face pile. That way, your Like box will show your readers how many of their friends like the page as well. Genius.

facebook widget

The Like box in action on Social Media Examiner. So easy to Like!

#17: Use targeted keywords in a Google AdWords

Use a keyword-based ad and direct people to your fan page. This is like Facebook ads on steroids. If you’ve never used AdWords before, it’s fairly straightforward.

campaign management

Here's an example of what a sample ad might look like.

#18: Redirect your webinar guests to your fan page

If you use GoToWebinar, you can choose to send registrants to a URL of your choosing after they sign up. This is where you let them know of the awesomeness that is your fan page.

#19: Put your fan page URL in your Keynote/PowerPoint slides

When I present, the last slide I show is my contact info, complete with our organization’s fan page. Most people are already on Facebook, so it’s a no-brainer to give them an easy way to connect with you.

#20: Last, and certainly least, invite all of your friends (if you must)

This is at the end for a reason. Pester your friends only as the nuclear option. I’ve given you 19 other ways to let people know about your fan page. Give your friends a break!

Don’t let the list stop there. There are hundreds of different ways to let people know about what you and your online community are up to on Facebook. Why not get creative and start a list of your own?

What are some of the most interesting ways you’ve seen people or businesses promote their fan page? Let us know in the comments box below and share what you’ve found!

Tags: , , , , , , , ,

About the Author, Justin Wise

Justin Wise works with non-profits as the communications strategist for Monk Development, an Internet technology solutions company. He lives in Des Moines, IA with his wife and two children. Other posts by »




More Info
  • http://twitter.com/Love2Snap Jess

    My Facebook fanpage has an obnoxiously long URL. I cannot put it on bizcards; looks unsightly. A shortened link wipes the “Love2Snap” name out and leaves mix of crazy letters. (The original page url has the standard URL, but a long number after.) what do u recommend? Am I seeing it wrong? Thx!

  • http://www.ranashahbaz.com/ Rana Shahbaz

    Good list to promote your Fan page, here are couple of more you can add to this list.

    1. Connect Facebook page with your twitter and when you update your status on the Facebook page it will automatically goes to your Twitter and normally there is a link back which can bring your twitter followers back to your Fan page

    2. Facebook Friday, encourage your contacts to ask questions on your wall. SME using this technique very successfully. 

    Thanks

  • http://twitter.com/DenboTaylor Dennis Taylor

    Visit this page and claim your vanity name: https://www.facebook.com/username/ if you struggle message me on facebook: https://www.facebook.com/DenboTaylor 

  • http://twitter.com/DenboTaylor Dennis Taylor

    The invite friends feature seems to be down again. And has been for a few weeks now, previously friends being invited would receive a notification and email, however page invites now go here: https://www.facebook.com/pages/browser.php as recommended pages to like. Much less effective :(

  • Toby Kronwitter

    Dear JessAnna have you tried topic point
    #7: Customize your fan page UR yet?

    Or is the name of your bizz is really as long as this_____________________________________________________________.com??

  • Toby Kronwitter

    #21: Put your fan page URL in you g+ profile :)
    #22: Put your fan page in your twitter homepage link for a while
    #23 Thank Social Media Examiner for that Post :)

  • http://cindyking.biz/ Cindy King

    Great tips, Justin!

  • http://justin.am/ Justin Wise

    Thanks Cindy! Glad you found them helpful :)

  • http://justin.am/ Justin Wise

    Trust me. #23 is tops on my priority list ;)

  • http://justin.am/ Justin Wise

    Rana … Have you had much luck in connecting your fan page with Twitter? We’ve tried that a few times and I wasn’t happy with the results. What has your experience been like?

    Facebook Friday is a great idea. Logging that in the ‘to do’ file!

  • Daniel Gonzalez

    Super powerful steps in promoting your fanpage!!!  Great article…

  • http://www.ranashahbaz.com/ Rana Shahbaz

    Justin, recently connected the Facebook page with Twitter and finding it useful.

  • http://www.facebook.com/ohearn.thomas Thomas O’Hearn

    Great post. Also, if you can edit your post, you lost a ‘L’ on this one: 

    #7: Customize your fan page UR

    Thanks for the knowledge, all the best!

    Thomas @ PRLuv.com

  • http://www.facebook.com/Nogard Alex Doktor

    Has been #10 meant seriously? Really?

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Good catch Thomas!!  I fixed it :)

  • http://justin.am/ Justin Wise

    Most definitely meant to be serious! We’ve used this method at both the organizations I’ve worked at. The bump isn’t HUGE, but it does help.

  • Pingback: WHUZZUP!» Article Archive » 20 Ways to Promote Your Facebo…

  • http://www.aparcher.com Apryl Parcher

    Great suggestions! Can’t wait to implement as many as possible.

    For those with newsletters, also consider adding a message in your template encouraging subscribers to comment on your wall. Check your program for any social sharing tools you can use when sending out your newsletters/emails.

  • http://www.katiedavis.com/ Katie Davis

    Excellent advice, thank you! As I read it I implemented a whole bunch of your suggestions. One question: I made the mistake of creating a personal page long before I finally made a fan page. I’d like to phase out the personal page, but don’t want to lose all those friends in the process. How do I get them to like the fan page – or can I migrate them over automatically?  Thanks for any input and thanks again for the great ideas.

  • Roberto Rosales

    What great and practical advice. Very direct methods to gain fans. No dancing around the issue of number hunting. Great work! Thanks Justin.
    -Rob

  • http://twitter.com/craftmoore Carolina Moore

    Igor – Be careful of contests that are based on your fans taking an action on Facebook (like needing to “like” the page). Most likely, it is against FB terms of service.

  • Heather Turner

    RE #13, since you can add a hotlink/url into your twitter bio, why not just put it there? so its clickable?

  • http://www.dentistrysbusinesssecrets.com Edward M. Logan, DDS

    Thanks for the great list.  I am implementing some of these tips today and putting others on my “to do” list.

  • http://www.AndreaVahl.com/ Andrea Vahl

    His contest isn’t against the terms of service.  You can always require that a fan Like your Page to enter your contest.  You just can’t enter everyone who Likes your Page automatically into your contest.  More info here:  http://www.socialmediaexaminer.com/facebook-promotions-what-you-need-to-know/

  • http://www.AndreaVahl.com/ Andrea Vahl

    Yep, just go to http://www.facebook.com/username to set a custom url (be careful because you can’t change it!)

  • DivineDiva2011

    Great tips! I never knew about #15 – that you could invite fans/contacts through your files. That’s pretty cool. Thanks for sharing these!

  • DivineDiva2011

     I think he said put it in your background because most likely you’d have your site URL in your bio first and foremost.

  • http://www.katiedavis.com/ Katie Davis

    Is there a version of #15 that might work somehow to notify my personal page friends to like the fan page? Thanks!

  • Jodishoo

    Involver.com has a really easy app for linking FB pages to Twitter and it’s free

  • http://twitter.com/Carriecares Carrie Corcoran

    I don’t know if anyone mentioned this yet.  Put your Facebook Fan page URL on your LinkedIn profile.

  • Carrie Corcoran

    I don’t know if anyone mentioned this yet.  Put your Facebook Fan page URL on your LinkedIn profile.

  • Pingback: 20 Ways to Promote Your Facebook Fan Page « Robby Comstock

  • Martin Fearn

    You’re right, that’s a simple like/reveal which is perfectly acceptable in Facebook’s rules.

  • http://justin.am/ Justin Wise

    Newsletters! I didn’t even think about newsletters! Email is still king, so it cannot be underestimated. Great tip, Apryl!

  • http://www.facebook.com/Ramamaiden Nicolas Ramirez

    There are a lot of great tips here, but there is something everybody must have into consideration. The most important thing is the quality of your fanbase, and not the quantity.
    Sure, we all like to have a big number of fans, but if they just joined your page for example, just a contest, is very likely that that person will not be part of your target customers.
    Unless that your product or service is something valuable to a big number of people, ie. retail, then this a very important issue in my humble opinion :) Love Socal Media Examiner btw!

    Cheers!

  • http://justin.am/ Justin Wise

    As far as I can tell, there is no easy way to migrate personal profiles to fan pages.

    That said, what we’ve advised clients to do is a “controlled demolition” of the profile in hopes of getting people to the fan page.

    Simply put, you need to give folks a certain amount of time to go from profile to fan page and then nuke the profile. Say something like, “In 30 days, we’ll be deleting this profile and moving everyone over to our fan page. Why not join us now?”

    We’ve done that a few times and it works well.

  • http://justin.am/ Justin Wise

    I like to be as practical as possible! I’m not a huge fan of dancing, anyway ;)

  • http://justin.am/ Justin Wise

    DivineDiva got it right … You can actually create an image (not clickable) for your Twitter background. I’ve designed mine (http://twitter.com/justinwise) to have important URLs in the background.

    Make sense?

  • http://sproutsocial.com/ Brit at Sprout Social

    These are all great methods, Justin! The only other suggestion I could think of would be to cross-market to offline marketing initiatives: printed materials, TV ads, trade show collateral, etc. (assuming your businesses participated in those avenues). 

  • http://www.smallbusinessitshow.com/ Dexter Eugenio

    great points Justin and Brittany’s hit it on the head.

    strategic placement of vanity links is an awesome way of getting new likes.  your vanity link could be placed:

    *  at a gym, next to the swipe card entry
    *  at a shop stuck on the EFTPOS terminal
    *  on sales posters, brochures, cards
    *  on cardboard or foam coffee cups
    *  near entry / exit door handles to shops, clubs, etc
    *  consumables such as drink coasters, napkins, etc
    *  printed on sales vehicles (with a qr code for curiosity)
    *  printed on transaction receipts  
    *  etc

    thanks again  :)

  • http://www.facebook.com/GeorgeManlangit George Manlangit

    xxxx

  • Delilah

    Great ideas, Thank you

  • http://www.facebook.com/GeorgeManlangit George Manlangit

    Sorry but my keyboard got trigger happy.  I would place it on most of the offline collateral materials.  On blogs, the widgets would give way for users to interact and post comments without necessarily going to the page itself.

  • http://www.facebook.com/profile.php?id=682260892 Jessika Sobanski

    I have been meaning to test this one:  Create a StumbleUpon-friendly website page (meaning, something that is worth stumbling on and quick to view) that has a big Facebook facepile LIKE US box included (chief CTA).

    At 5 cents a paid Stumble I bet I’d get more likes than by paying for a FB ad campaign. There is also the potential of getting LIKES via StumbleUpon. 2 birds, 1 stone, 5 pennies…

  • http://traffikd.com social traffic

    Always cross promote and have different things on each platform.  Have a special event on facebook, then tweet about it!

  • http://metalmotivation.com/ C. J. – The Metal Motivator

    I didn’t do a lot of these things—not that they’re not great things to do—but I was able to build a sizable following with no previous celebrity status. If you have a unique, strong idea, and you provide relevant content consistently, then your fan base will bring most of the newbies to you. Whether a restaurant, church, or any other successful enterprise, most of the growth comes by friends telling friends. Just give them a reason(s) to do it.

  • http://justin.am/ Justin Wise

    Quality is most certainly as good as quantity! Dan Zarrella has some really interesting research on quality vs. quantity. Just Google “rainbows and unicorns” and you’ll see what I mean!

  • http://justin.am/ Justin Wise

    Boom. I think you got it! Thanks for reading, Brittany. Love Sprout Social, BTW!

  • http://justin.am/ Justin Wise

    Genius. You should write the article next time around! Great additions…

  • http://justin.am/ Justin Wise

    My pleasure ;)

  • http://justin.am/ Justin Wise

    What are the offline materials you’ve seen prove most effective? I’m curious!

  • http://justin.am/ Justin Wise

    Is SU running ads now? I would LOVE to see that! Do you have a link anywhere? More info!

  • http://justin.am/ Justin Wise

    CJ – Absolutely! You bring up a very important point: If you’re going to promote something, make sure it’s worth promoting! These tips are merely meant to educate a potential fan base that you exist. Nothing on this list will make a bad product better. Great distinction! 

  • http://www.smallbusinessitshow.com/ Dexter Eugenio

    id love to!

    i’ll ask Michael…

    “Michael, hello?  I’d like to ask you something….”
    :)

    you know, funnily enough http://facebook.com/awesomefanpage is taken! 

  • http://www.shoutmeloud.com/ Harsh Agrawal

    Some well mentioned tips and I have missed out many of them… now planning to ad a like box below post comment section as my blog gets lots of comments and this will certainly be helpful to increase engagement and most important more subscribers.
    P.s: Your newsletter is always very useful! :)

  • Brittany at Sprout Social

    Thanks! Happy to hear it :)  

  • http://www.pureseo.co.nz Pure SEO

    It is a Good idea. Yes, have to take care of facebook page guidelines as well.

  • Jan Wong

    Sharing share-able contents (e.g. articles / videos) can go a long way on Facebook, too. It will create a trail of shares and ultimately points back to you :)

  • Toby Kronwitter

    #24 you can mark your page as owner. If your own profile has a lot of follower this will work as a surplus on top of the #23 steps before.

  • Toby Kronwitter

    Nice but you have to be carefull that you don`t “OVERSHARE” so people feel spammed :)

  • Toby Kronwitter

    I realy think the bump is the biggest of all the methods shown here. Involving your employers if possible, could have a not calculatable effect if they are  credited as leader under their friends.
    So it<code>s most effective but it</code>s more hosted in longtail optimisation and a kind of gambling.

  • http://www.online-business-virtual-assistant.com/ Shilpi Roy – Virtual Assistant

    Hi Justin, These tips are extremely beneficial. These are things that anyone can easily do to improve Fan page. Thanks for the share…

    Recently posted : http://www.online-business-virtual-assistant.com/blog/part-7-here-is-a-top-ebay-marketing-tool-%e2%80%9cdeal-finder%e2%80%9d-by-ebay-virtual-assistants-at-obva/

  • http://www.thereluctantspeakersclub.com/blog Eobrien

    Justin

    I really appreciate the great tips, especially your suggestions on how to make better use of the Twitter profile background. These tools are out there, but it isn’t always obvious how to make best use of them.

  • http://vacationbrokenbowlake.com/ broken bow cabins

    So, you would suggest businesses to use fan pages rather than groups?
    One of the major advantages of forming into groups was that you can mass
    contact all of your users. Are the new fan page iterations allowing you
    to mass contact, for “updates” are easily overlooked…

  • govinda panta

    I think that  has been  #10 meant seriously ? Really  
    thanks

  • http://www.facebook.com/elias.shams Elias Shams

    Also, include your Facebook page in your awesomize.me page. As an example, do a search for one of our user “Josh
    Sippola” on Google or Bing. Here is his awesomize.me page that includes all of his social media pages including Facebook:  http://awesomize.me/sipp. He is the social media strategist
    with a telecom company, CentruyLink. 

    If you check out the search result for his name on both Google and Bing,
    you notice his awesomize.me page is second on top way higher  than his
    Facebook, Twitter, and LinkedIn pages who have been in the market much longer
    than us with millions of users.

    Thanks to our SEO, the search engines love us :-)  

  • http://www.ezsolution.com Becky

    Katie – If you are the Admin for the fan page you can do this.  Go to your fan page and on the right hand side under where you can view insights is a place to invite your friends.  It will gray out the ones who are already a fan or have received the request before.  You just select the ones you want it to go to.  Super easy and works really well.  You will see results.  I do this for customer’s who set a personal profile first instead of a fan page.

  • http://www.facebook.com/justinlathrop Justin Lathrop

    I’ve helped a few of my friends who were at the 5k friends migrate their profilen into a page. The only material that goes is profile pics and friends (turn to likes). Each of them added 300 or so likes immediately b/c of the backlog.

  • MJ

    These are great tips; some I’ve done and others I hadn’t thought about. Thanks for sharing!!

  • Pingback: 6 PR Facebook Pages You Should Check Out

  • http://aremorch.com/ Are Morch

    Hi Justin.

    Great ideas here. I tell my hotel friends to be creative with their Fan Pages. Put it on a key card:

    Comments? Visit http://facebook.com/myhotel

    Or put it on one of the survey cards in the room. What about: Leave your Comment on our Facebook Fan Page and we will reward you with a Free Upgrade on your next reservation with us. Visit http://facebook.com/myhotel to leave your comments.

    Cheers.. 

    Are Morch
    Hotel Advisor and Social Media Strategist

  • http://www.facebook.com/profile.php?id=682260892 Jessika Sobanski

    Hi Justin. Yes. It is awesome and takes me way back to when Google Ads were also dirt cheap. https://www.stumbleupon.com/pd/index/plans/

    I love it because you not only get your content seen by appropriate people who are in the mood to be severed up something new, you get to see how many of them LIKED it via StumbleUpon. If you are running several different campaigns, you can see (by percent) which is best received. I never tried the higher-priced plans. I have been using Google tracking URLs and the 5 cent plan.

  • http://www.facebook.com/people/Igor-Reznitsky/100001152191839 Igor Reznitsky

    @twitter-41216728:disqus
    t’s ok, the contest is 100% compliant with the Facebook guidelines. That’s why they have a special contest application on the page :)

  • http://www.facebook.com/jmirchandani Jann Mirchandani

    You may still end up with a really long URL depending on what your options are. You can always add a page on your website that will redirect to your facebook page…Not as simple as the custom URL, but offers more options.

    MyWebsiteName/facebook can redirect to Facebook.com/ObnoxiouslyLongURLBecauseSomeoneElseGrabbedTheNameIWanted…

  • Gladys Strickland

    Thanks for some great tips!

    One I would add – on your Facebook personal profile, set your employer as your business which will be a clickable link to your page. Make sure this goes to the business page you created, and not the community page that FB defaults to. I’ve created a tutorial for this – the link to it can be found at http://gsbusinessresources.com/tutorials (scroll to the bottom of the page).

  • dana

    #16 – could anyone recommend a plug in/widget for a wordpress for this?

  • http://www.facebook.com/pinagency Pin Agency

    Really helpful post! As always you give very useful tips.

  • Pingback: 20 Ways to promote your facebook page @ John Travelling

  • Pingback: Hot Links Friday: Facebook, Instagram, Extra Money with Social Media...

  • http://www.mikewilton.com/ Mike Wilton

    You mention running ads to gain Likes. We ran some ads a while back and had great results, however we have found that the engagement from the new Likes is slim to none.  Is this fairly common?  My fear is that while our number of Likes is growing, our Edge Rank is being significantly impacted.

  • http://www.heartspoken.com/ Elizabeth H. Cottrell

    Outstanding tips. Just when I thought I was getting on top of this, I’ve learned some more. Thanks!

  • Himanshu Bhalla

    Great thoughts. We guys also blog on quite a lot of things around ‘social media’. Let’s catch up on our blog - http://creativaindia.co.in/blog/knew-facebook/ 

  • Pingback: 31 Ways to Promote Your Facebook Page | Ask John Kremer

  • Pingback: Top 7 Social Media Blogs of the Week! 007 « Gruv Media | Social Media Agency, Social Media Marketing | Vancouver, Toronto

  • http://www.swellmediagroup.com/blog SMG

    We worked on a tradeshow project with a clients who wanted to promote Facebook and social media. We made small business card handouts with QR codes that took people to their Facebook page where they received a discount if they Like the page. Client loved it and so did their customers. 

  • http://www.marionixon.com B Tog

    Good Tips. I’ve done most of those. I think having  great interaction with your fans to be very effective.

  • http://socialnetworkcoaches.com/sncc-membership-editions/ Lisa Ann Landry

    Hi Justine – this is an Abso-frickin’-lutely!!! genius list of ideas. Love your challenge to come up with our own list of creative ideas – but DANG! I don’t have anything to add that hasn’t been said….thinking. How about this – I saw a bakery make their FB QR code into icing & put it on cakes, cookies, etc. I also saw a T-shirt company print their QR code on t-Shirts. If these techniques work QR codes can go on other swag (bags, hats, notepads, etc). This is so stimulating I love it.
    Lisa Ann Landry – Corporate Trainer
    I’m an exuberant force of light… Come light up your life
    http://www.imagedevelopmentgroup.com/speakers.html

  • http://www.batads.com Ryan

    I have found that inviting all your friends will only annoy them if you’re business isn’t very diverse.

    Facebook ads can also be very expensive and very under performing if you use the wrong keywords.

  • http://www.facebook.com/ola.apata Ola Apata

    Use Static-xfbml custom tab builder to add new tabs and enhance your facebook page

    http://apps.facebook.com/static-xfbml

    and

    http://apps.facebook.com/static-xfbml-tabs

  • Leslie

    I’ve always tried to stress that social media has to be completely integrated. Integrate into your site, your email signatures, etc. This is a great list proving that full integration of social media into your marketing efforts is the best way to promote your page. Thanks for the great tips.

  • http://twitter.com/Missisgraphics Robin De Nicolais

    A great article from Social Media Examiner. 

  • http://www.be-housing.hu/ beyond11

    USA, California IT, Software Engineering, Business Management, Executive, Sales, Creative, Web Development Vacancies
    http://www.facebook.com/pages/Top-Prospect-Recruiting/191960924208311?sk=wall

  • ALICIA PEREZ

    U CAN MAKE IT SHORTER…I DID..

  • Pingback: More Monday Marketing – Articles for Your Marketing Work

  • http://justin.am/ Justin Wise

    Glad you found it helpful!

  • http://justin.am/ Justin Wise

    In my opinion, fan pages are a must for any organization. They are optimized for interaction and informing large groups of people of something, all at the same time. Groups are powerful, but should be used only in certain situations.

  • http://justin.am/ Justin Wise

    That. Is. Awesome. Thanks for sharing this!

  • http://justin.am/ Justin Wise

    Bingo. The socially integrated website is a must!

  • http://justin.am/ Justin Wise

    Here to help, Elizabeth. We’re all learning, though! Always something new to understand!

  • http://www.transcriptionvendors.com/ Transcription Services

    Justin, you have summed up all the important points out here. I’m working very hard for my company’s fanpage and will definitely follow your guide over here. I’m put a lot of efforts to make good n creative posts so wish to spread my words to all. Visit my page sometime @ http://www.facebook.com/TranscriptionVendors?sk=app_167969729896883. No need for a LIKE as I know your steps and my hard work will definitely work. :-)

  • Pingback: Promote Your Facebook Page « Image Forward – Internet Presence, Social Media Management

  • http://pulse.yahoo.com/_FNSAOEELD3Z54QLAEG7QNAAJQY Mangojulie

    Hi Justin. I like the 20 ideas. Very creative. But, I saw this really good question in the Social Media Q&A Answerbase today and it really got me thinking:
      
    http://socialmediaqanda.answerbase.com/I-hear-90-people-Like-page-back-How-I-engage-don-visit-page-q18724.aspx.  
     
    In other words, if 80% of America is on Facebook but 90% of users never go back to the pages they Like, what is the point of Facebook other than a cutesy toy for sharing trivialities with friends and family!

    What’s the use of businesses getting involved?  I’m curious about people’s opinion on the matter.

  • Pingback: Like Us! How to Promote a Company Facebook Page to Get More Fans

  • Pingback: PR News Roundup 9/23/11: 5 PR Blog posts You May Have Missed | Cision Blog

  • Yttra03
  • Pingback: Promote your Facebook fan page « The Brand Dharma

  • Pingback: Are You Promoting Your Facebook Fan Page? «

  • Burch

    These are all great ideas on how to benefit from social media and how to promote a product or idea. I really liked the listing that you created, it takes you step by step through the process of promotion. I have been  doing a lot of research on this matter an I found this one article with useful information on the Dalai Group website. It talks about  process of integrating social media into advertising to better connect to customers. You will find this as well as other helpful information there as well.

  • http://pulse.yahoo.com/_RZVX5RQK26DKKGQGF44O3NZSCI Alexis

    very interesting tips thanks 
    http://www.facebook.com/downloadsfreeebooks

  • http://pulse.yahoo.com/_RZVX5RQK26DKKGQGF44O3NZSCI Alexis

    very interesting tips thanks 
    http://www.facebook.com/downloadsfreeebooks

  • http://ItsDifferent4girls.com/my-links Linda Sherman

    Regarding #9: Absolutely and I am surprised at how many people miss that one. Recently, I saw Facebook Pages with an icon for the page on the left column of a Facebook Profile. One did I dream that? Two – how do you make it happen? Might have happened with the latest iteration of Facebook changes.

  • Pingback: 20 Ways to Promote Your Facebook Page - Salon Geek

  • Aled

    Brilliant! Thank you for that information. very useful! :) http://www.facebook.com/camalzmedia 

  • http://www.byevideo.org ByeVideo

    i m promoting each and every posts in facebook, twitter, stumble and
    digg. After the promotion i getting good results mine post ranks up in
    Google search engine.

  • http://pixax.blogspot.com/ jenny

    awesome article

  • http://howtocreatemoneyfast.com/create-money-fast-squeeze-page/ Sandralittle55

    Oh Great…I just finished pestering my friends…yiks!!!!! I guess I won’t be doing that again.  Thanks for the great tips. I can use all the help I can get.  

  • http://edgarseo.blogspot.com/ Edgar

    Thanks, i need promote my page in fb, i like your tips.

  • http://unlockeveryiphone.com/amember/go.php?r=1081&i=b7 MESHA

    awesome tips man..thanx a lot! very usefu to target and get lots of fans!

  • Nathan

    great tips just used some for my photography page 

    https://www.facebook.com/NathanCroucherphotography 

  • Pingback: Facebook Business Marketing Links, 9-26-11

  • Justbar221

    Hi Andrea,
    Thanks for the link but if you have more than one fan page and you sat already a custom url for one page then you should wait until you have  25 fans to set up a custom url for the other pages.
    Thanks
    Simo

  • http://www.mariochess.com/ Oliver

    I usually start with the last one first haha.

  • Rudi

    Hi Guys, make sure you also check out http://www.bclicky.com It’s a new social media site for business.

  • Piyer123

    excellent blog post. most of the people might not knw about it. I am doing it for my fanpage. Its giving amazing results. hope to see more post on social media optimization…….

  • http://www.awanibiru.com/ AwaNiBiRu

    Nice tips! TQ.

  • Sonyawilliams05

    Alot of people are still viewing FB only and if they see you tweeting, that may encourage them to follow you and tweet themselves. I read alot of tweets on FB. Alot of my followers have not a clue about my FB, but this will encourage them to be my friend on FB. I like the two way street concept.

  • Pingback: 20 Ways to Promote Your Facebook Fan Page | Social media related content.

  • Pingback: Weekly favorites (Sep 12-18) | Adventures in Freelance Translation

  • hardippatel

    Good Research.. Very Detailed Information. I’ll surely do for my page(s). I most like to promote FB pages through Facebook Ads & Youtube videos. I really thankful to put a good list. I was not aware some of technique which you mentioned like QR codes.

  • Irwin Judson

    Why do none of the help sites where I look for Facebook help not resemble my page at all?  Is there an older version with a different appearance and control settings?

    I find Facebook so frustrating…and it follows me around and hacks stuff into and out of my computer, spamming everybody on my friends list.  Scary!  It spooks me as everybody says Facebook is safe.

    Irwin Judson
    http://www.rustyrovertourco.com

  • Koala 38

    Sorry the Awesome Facebook Page Tip doesn’t give results.. at all?
    The rest is certainly worth the try :-)

  • UnderstandingYouth

    I have a facebook page called understandingyouth. Giving the youth a voice again and encouraging them through hard times. We also post thought provoking status to grow the mindset of the youth!!! http://www.facebook.com/Understandingyouth

  • Pingback: 3 More Great Ways to Keep up with Today’s Publishing World - Los Angeles Editors & Writers Group

  • Lennie

    This is very true and to the point information!

  • Pingback: 22 Social Media Resources for Small Business

  • Pingback: Resource for anyone promoting business Facebook Page

  • Pingback: 20 Ways to Promote Your Facebook Fan Page | MarketingHits.com

  • http://inspacetech.com/ ERP Implementation

    Very nice article.. Thanks. The Another Important Apps can be used to show off pictures videos,
    likes, meeting notes and much more. We can select 3 additional apps to
    display and arrange them as wish by clicking the down arrow and then
    the edit pencil.

  • http://www.saxonlynnarts.com/ Info

    Thanks for the great tips!

  • http://plasico.bg/ plasico

    Justin, it’s extremely helpful article. I had tried some of these tips and really gain more fans.Most important is that these tips are white hat methods. Congrats.

  • Pingback: 20 Ways to Promote Your Facebook Fan Page « My eBook Blog Site

  • Karolls

    There is no more “Suggest to Friends” facebook button, but there are great apps for your fan page that are even better. All your fan page visitors will be able to invite their friends to your fan page. Take a look at http://www.pagesuggester.com it’s one of the best!

  • Shaheerfanatic
  • Allabakash

    That was excellent. I’ll apply the tip for increasing the fans of my facebook fan page https://www.facebook.com/eshipnotes

  • Pingback: 10 Ways To Promote your Facebook Fan Page | Tarrah Abdifatah

  • franklin bells

    Yes. This is Awesome way to promote Facebook Pages. But the things is how do promote pages and increase likes with out any Violation. http://www.onlinebreakingnewsnetwork.com

  • Pingback: Facebook Tips: 31 Ways to Promote Your Facebook Page | Book Marketing Bestsellers

  • Pingback: 10 Best Ways to Promote Your Facebook Fanpage in 2012 |

  • http://www.smilesandstuff.com/ Melissa Canchola

    This was very helpful. Thank you. :)

  • facebook.com/waxtoria

    Great article! Question.. Should I spend more time promoting my company website or my facebook company website (I have both). Which one is more likely to convert sales/appointments? I am a waxologist Esthetician in NY. Thank you. http://www.facebook.com/waxtoria

  • Mike Gaukroger

     For my local business I was able to use twellow.com to find local people around my business and followed all of them, so far so good!  Just search by city, state and Wallahhh! 

  • Mike Gaukroger

     Hello my name is Mike and I just started the facebook posting as
    business venture and after battling a little with finding local
    businesses I tried searching on facebook the city name, state and then
    go to the city site and then it will list most of the pages/places in
    that city. Liked each and every one of them, and also made
    compliimentary comments on some of the wall posts that had the most
    likes on them, some pics of my magazine ads too!!! Facebook Insights
    showing significant growth in organic traffic to fb page for sure… I
    targeted all cities within 20 miles of my brick & mortar store…
    Liked around 600 pages in all in around 4 hours, the commenting part
    takes some time however I keep 2 browsers open, one with city pages and
    another where I search & post on walls. I do this because when you
    are on the city page and click on a page and then go back after
    commenting/liking posts it takes you back to the first 5 results of
    pages in that city and you have to literally click and click and click
    again to get back to where I was in the “page search on facebook”.
    Focus on liking and commenting on pages & walls that have larger fan
    bases initially, like 100 or more. Thanks and take care

  • Pingback: Instant Winner Not So Instant - PowerGlance

  • Pingback: 21 Steps to 1,000 Visitors Per Day :Success With Ed

  • Thoufu

    thnx man , it helps …

  • Thoufu

    thnx man , it helps …

  • Pingback: Help me?! Facebook Page Likes.

  • Pingback: Facebook Likes

  • Pingback: 21 Steps to 1,000 Visitors Per Day | DWH-UK.com : Great Themes at Sensibles Prices!

  • Pingback: Could someone help me out getting real likes on my page?

  • Pingback: How To Build Your Melaleuca Business Successfully - Juli Becker – Your MLM Lead Generation Partner

  • Pingback: Promote Your Facebook Page | Image Forward Blog

  • Ferb Huynh

    Love these 20 great tips, I see the basic but I’ve never done it.

  • http://www.marysentoza.com/ Mary

    This is a great list, I will try some of them. I heard if the person posts a picture of their FB pages on photo sites and/or slideshare will help to promote. I may try that out.

  • Pingback: #010: Michael Stelzner + Building an Audience & Launching Big

  • http://mobilecruze.com/ Mobilecruze

    Building online presence on Facebook is really important to get traffic… It is really effective marketing tool…

  • http://www.comhype.com Alex Boldwin

    Promoting yourself in Facebook is important for lots of us… crucial maybe?

    Have you tried Palrobot – this strange app that allows you to choose persona and posts to your wall for you?!

  • http://top10-university-usa.blogspot.com/ Tabong

    Thanks for sharing this. It helped me tweak my page.

  • http://vizualtech.com/ Jennifer Brunovsky

    thanks

  • http://www.socioboosters.com/ Socio Boosters

    *** One way to promote your Facebook Page – Socio Boosters ***

    Hello friends, After long research and hard working, Socio Boosters create an application to provide Facebook Page Likes/ pictures likes/ Comment likes . This is simple process with full privacy. There is no need Username and password, you will have to fill up the package form with correct details as your Facebook page address and Your running email Id where we will send you the further emails.

    Socio Boosters Services::::::
    1)Facebook Likes,
    2)Twitter Followers
    3)Instagram Followers
    4)Website visitors
    5)Youtube Views
    6)SEO
    7)Advertise your website

    If you are interested, contact us support@socioboosters.com

    Regards
    Socio Boosters Team.







Check out the Social Media Marketing Podcast!
Check out our Blogging workshop!
Join our Social Media Marketing Networking Club
Download the free Social Media Marketing Industry Report
Check out our sister publication: My Kids' Adventures