20 Ways to Promote Your Facebook Fan Page

social media how to

Are you looking for creative ways to spread the word about your Facebook page?

Your fan page can be one of your organization’s richest sources of interaction, R&D and lead generation. The only problem is making people aware of it!

Unless you have a built-in audience like big-boy brands Coke or Red Bull, you’ll need to educate your fan base on how to find you on Facebook.

To help you out, I’ve put together a list of 20 different ways to promote your Facebook page. Even if you only put a few of these ideas into action, you’ll start seeing growth and increased conversation on your fan page.

Are you ready? Let’s get started.

#1: Put your fan page URL in your email signature

How many emails do you send per day? Now imagine each email you send is a chance for someone new to find out about your awesome fan page!

url
This URL goes out on every email I send! Talk about free publicity!

#2: Write a blog post about your new fan page

Give your readers five compelling reasons why they should join your fan page. Don’t beg; just give reasons they’ll benefit.

#3: Tag other, well-trafficked fan pages in your updates

Their fans might see your page and you may get some cross-traffic.

status update

Cross-referencing SME on a fan page I administer.

#4: Ask your Twitter followers to join your fan page

Give some compelling reasons why your Twitter base should join your Facebook community. If Twitter is the new water cooler, think of your fan page as an invite to come in and chat.

For example, tweet something like, “Wanting more conversation than 140 characters will allow? Join us on Facebook at http://fb.me/awesomefanpage.” A nice and simple ask that will get results.

#5: Invest in Facebook ads

They’re easier than you think and you can spend as little (or as much) as you’d like.

#6: Put a fan page widget on your blog or website

You’d be amazed at how many people simply don’t know about your fan page. Putting it on your website (i.e., your home base) will get it in front of all of your website visitors. My favorite example of this is from Klout. It got me to Like them!

klout

Klout baked in their fan page right in the dashboard. Brilliant and effective!

#7: Customize your fan page URL

Vanity URLs are a fantastic way to make your fan page memorable. Check this awesome fan page http://facebook.com/awesomefanpage. Vanity, baby!

#8: Put your fan page URL on your business cards

Combine offline and online by letting the people you meet IRL know about your fan page.

#9: Put a link on your personal Facebook profile

Put this under the “links” section. This is a “soft sell” of sorts, letting your friends passively know about your page. You might have forgotten that people actually check that part of your profile!

justin wise

This is what my personal profile looks like!

#10: Harness the power of your team

Have everyone in your organization put your fan page link on their personal profile.

#11: Ask fans to post a link

Ask all of your current fans to post a link to the fan page on their personal profile. As long as you don’t ask this often, I’ve found that people love to help out. Leverage the power of your existing audience and get results!

For instance, at Monk Development, we simply asked everyone to post a link to our company fan page on the same day. We doubled our average daily Likes because of one simple step.

#12: Put a tag in your YouTube videos

If you make compelling videos as a part of your content marketing strategy, throw in a well-timed fan page link at the end of your YouTube videos.

The Gregory Brothers, the geniuses behind “Auto-tune the News,” are some of the best social marketers around. They always include a link to their fan page (and other social networks) at the end of every video and make it a welcome addition to their content.

backin up song

Notice the link to their Facebook Page.

#13: Put your fan page URL on your Twitter profile background

Lots of tweeters still use the web-based version and your profile background is a prime piece of web real estate. Cross-advertise and use one social network to promote another!

CenturyLink does a great job of this. If you go to their Twitter page, you can clearly see where their fan page is located. They don’t make you guess, which leads to conversions!

century

A look at @CenturyLink's Twitter page.

#14: QR codes for your page

I bought the furniture for our house mostly because the store used QR codes to get me to their fan page. Once I got to the fan page, I was welcomed with a custom landing page that welcomed me to the store. It wasn’t elaborate, but it was creative and it worked! They engaged me as a customer both online (QR code leading to fan page) and offline (sales agents in the store), making sure I knew I was welcome. Smart!

#15: Use your fan page

Use the “Tell Your Fans” feature. With the tools built in to the fan page, Facebook allows you to import a contact file or import your contacts from Hotmail, Yahoo, etc. Good for when you’re just starting out and want to tell people you already know.

tell your friends

The "Resources" section under the "Edit Page" option on your fan page.

#16: Add a Like box

Place this in your blog/website sidebar. This is a given. A must. But when you do this, make sure you set the options to include face pile. That way, your Like box will show your readers how many of their friends like the page as well. Genius.

facebook widget

The Like box in action on Social Media Examiner. So easy to Like!

#17: Use targeted keywords in a Google AdWords

Use a keyword-based ad and direct people to your fan page. This is like Facebook ads on steroids. If you’ve never used AdWords before, it’s fairly straightforward.

campaign management

Here's an example of what a sample ad might look like.

#18: Redirect your webinar guests to your fan page

If you use GoToWebinar, you can choose to send registrants to a URL of your choosing after they sign up. This is where you let them know of the awesomeness that is your fan page.

#19: Put your fan page URL in your Keynote/PowerPoint slides

When I present, the last slide I show is my contact info, complete with our organization’s fan page. Most people are already on Facebook, so it’s a no-brainer to give them an easy way to connect with you.

#20: Last, and certainly least, invite all of your friends (if you must)

This is at the end for a reason. Pester your friends only as the nuclear option. I’ve given you 19 other ways to let people know about your fan page. Give your friends a break!

Don’t let the list stop there. There are hundreds of different ways to let people know about what you and your online community are up to on Facebook. Why not get creative and start a list of your own?

What are some of the most interesting ways you’ve seen people or businesses promote their fan page? Let us know in the comments box below and share what you’ve found!

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About the Author, Justin Wise

Justin Wise works with non-profits as the communications strategist for Monk Development, an Internet technology solutions company. He lives in Des Moines, IA with his wife and two children. Other posts by »




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