social media reviewsIt’s no secret that social media marketing is the most powerful business-building tool on the planet.  Now any business can directly reach customers, anytime and anyplace.

To take your social media marketing to the max, here are hot social media tips direct from 12 of the top industry masters. You’re going to want to model their priceless advice:

#1: Engage Your Facebook Fans With Questions

“Discussions are the currency of Facebook.  When your fans engage, your fan page comes up in their feed regularly.  A great way to get your fans active is to end each status update with a question.  You can add your own comments to get the ball rolling.  Do your best to respond to fan questions as promptly as possible to keep the discussion alive.” Mari Smith, author of Facebook Marketing

mari smith

Asking engaging questions gets your fans involved, as seen on this fan page.

#2: ‘Listen’ to Know What to ‘Say’

“The way to make a connection is to talk about what people want to hear.  No-cost and low-cost listening tools help you ‘grow bigger ears’ and then apply what you’ve learned from listening to improve your sales, your service or your future products.  That’s the single most important thing you can do with social media tools.  Free tools: and  Fee-based tools: and” Chris Brogan, author of Social Media 101

chris brogan
IceRocket allows you to track blogs, Twitter and other social media sites for activity based on any date range.

#3: Use Video to Turn Company Mistakes Into Gold

“Even customer service errors present a powerful relationship opportunity.  Create a 2-minute video apology, post it online, and tweet about it as a real-time response.  Give thanks, admit the mistake, apologize, and then WOW your customer to turn the situation around.” Ramon De Leon, Operating partner of a six-store Domino’s Pizza franchise

Watch as Ramon De Leon uses video to turn a company error into a golden customer opportunity.

#4: Leverage YouTube’s Keyword Power

“In February 2010, Americans conducted 9.9 billion ‘expanded search queries’ on Google, 3.6 billion on YouTube, and 2.5 billion on Yahoo! But YouTube users are searching for video content, so they’re less likely to look for something to buy on YouTube than they are on Google.  That’s why I use YouTube keyword tool to get new keyword ideas instead of the Google AdWords keyword tool.  Use your keyword discoveries to optimize your video pages for YouTube users.” Greg Jarboe, author of YouTube and Video Marketing: An Hour a Day

greg jarboe
The YouTube keyword tool allows you to capture YouTube users with popular search terms.

#5: Promote SMS Campaigns on Facebook and Twitter

“One hundred million users access Facebook from their mobile phones.  So you want to be promoting your text campaigns there and on Twitter.  Send messages that encourage people to text your keyword and sign up for your mobile coupon or get on your alert list.  Example: ‘For weekly mobile marketing tips Text KIMDUSHINSKI to 95495.  Message & Data Rates May Apply.'” Kim Dushinski, author of Mobile Marketing Handbook

#6: Be Your Own Secret Shopper

“Want to know what people are saying about your brand or about the products you sell? Use and type in the word ‘wish’ in front of your brand name or product.  You’ll be surprised!” John Bernier, manager of social media marketing for Best Buy

john bernier
Using, you can easily find what your customers want, for free.

#7: Give Audiences the Content They Want

“The nature of your business automatically creates one or more customer communities.  For example, Graco, maker of strollers and other child products, only occasionally posts product news on their blog.  Instead, they offer articles on general parenting topics such as ‘Leaving baby with a sitter,’ and ‘Becoming a mom … the SECOND time around.'” Marla Erwin, interactive art director, Whole Foods Market

marla erwin
Graco’s blog understands that consumers want insight, not just product pitches.

#8: Syndicate Your Blog Content to Big-Name Sites

“Syndicate your blog content to strategic, high-traffic social sites like your Facebook page, Twitter, LinkedIn, YouTube and iTunes so you can attract new prospects and bring them back to your home base with opportunities for conversion.  Most people miss this easy opportunity to boost visibility and get a lot more traffic.” Denise Wakeman, online marketing advisor, co-founder of The Blog Squad

#9: Engage in Non–Self-Serving Conversation

“Social media is well, social, so you want to do things that have no obvious ROI, like having a conversation.  And if you’re half-decent at conversation, you know not to talk about yourself the whole time.  People are pretty good at detecting when someone is trying to sell them something, and if that’s how you’re using social media, people won’t engage.  Find fun ways that aren’t blatantly self-serving to talk to your community.” Andrew Mason, Groupon founder and CEO

#10:  Choose a Relationship ‘Golden Thread’

“Companies need to choose one business imperative that runs through their entire initiative.  Do you want to have conversations about awareness, about sales and transactions or about customer loyalty and advocacy?  This ‘big picture’ thinking allows greater clarity on whether to engage in specific tactics—and if so, in what form or fashion.” Jay Baer, social media strategist, Convince & Convert

#11:  Repeat Your Tweets

“No matter what you’ve read and what people tell you, repeat your tweets.  If you get more click-throughs, keep doing this.  If you don’t, stop.” Guy Kawasaki, AllTop co-founder and author of nine books including Reality Check and Art of the Start

#12:  There Is No Silver Bullet

Social media success depends upon your type of audience, product, company, network and environment.  You need to know your brand, your audience, how to communicate within each specific social network or online community and the right tools to use.  Only the last of those is fairly predictable knowledge.” Jason Falls, social media integration expert with Social Media Explorer

Want to Learn More?

If you’re not fully leveraging the power of social media, relax, you’re not alone.  Most businesses are just now getting started with social media.

There’s one easy way to take your social media marketing to the next level.  By attending the web’s largest online social media conference, Social Media Success Summit 2010, you’ll become empowered to use social media to gain more exposure, better engage customers and grow your business.

The great part is you’ll be learning from 24 social media experts (including the 12 mentioned in this article).  In addition to Guy Kawasaki, Chris Brogan and Mari Smith, you’ll learn how Best Buy, Home Depot, Whole Foods, Foursquare and Groupon are all leveraging social media.

It’s the web’s largest online social media conference.  Go here for a free sample and to learn more.

Have you tried any of these master tips or want to add secret sauce of your own? Let the world know! Please leave your comments below.  After all, social media is all about engaging…

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  • Maxiosearch

    Excellent post Tia, thanks for sharing!

    I was just going to add something I think is interesting for business to go about. Q&As are great ways to make contact with others and join conversations as well as on Twitter. is one of my favorites since it provides a community highly focused on business matters.

  • These are great tips! I will be definitely implementing them on my own pages as well as informing my clients of best practices.

  • Lots of great tips in that list!

    I would highly suggest finding ways to syndicate content by leverage sites like YouTube or podcasts. I started doing video interviews of concert fans and artists with a unique spin, and those videos consistently bring in solid traffic and allow my blog to reach a different audience. I always tell clients that taking the time to make videos is worth it because videos are a great way to tell your brand’s story in a way that is fresh, personal and engaging. And usually the best, most effective and helpful videos don’t take that long to make.

  • Number 12 is the most important – each technique will work well for certain types of audience, but not others. Analytics are vital – without measuring what you’re doing, you’re driving blind.

  • Wonderful job, Tia! Great points to ponder and I personally love the video clip in #3, that’s a smart way to use social media – initiative, brave & show concern to customer needs. #1 & #2 go hand in hand; while to network consistently with selfless conversations, branding management are both essential too. #12 sums up the effectiveness of all the tips mentioned, the deciding factor of success – how we are going to use them.

    Social/Blogging Tracker

  • Hi Maximiliano,

    Like Mark Twain, I can go 2 weeks on a compliment, so thanks for that!

    Luv your site and yes, you’re sooo right. Q & A are a great way to make meaningful connection.

    I call it ‘mentoring in the moment.’

    Speaking of beneficial business conversation, startup guru (author of ‘Art of the Start’ and more) Guy Kawasaki is keynoting Social Media Success Summit — and he’ll be taking your questions.

    Peace and profits,

  • Hello there Moxie Marketer,

    That side-by-side comparison of traditional marketing/social media marketing on your home page is the first I’ve seen of its kind.

    Good work.

    No doubt your clients will luv you (even more) for implementing these tips.

    Thanks for reading and sharing the best of you.

    Tia D. (P.T. Barnum in a skirt producing intelligent creative to sell your stuff)

  • Hi Chris,

    What a rich comment! Absolutely video is the way to go.

    You know, before I became a direct response marketer, I spent 12 years as a producer/production manager of TV spots and music videos (luv your site, and this — The Rhythm Of Playing Live At SXSW Music Festival 2010 – is such a juicy headline).

    My heart just flutters with what I call “web TV.”

    Denise Wakeman helps drive this home in tip #8.

    And then Greg Jarboe pumps up the ‘SEO, be seen heard and found’ volume with
    #4 – leveraging YouTube’s keyword power.


    Rock on, appreciate you.

  • I’m all ablaze Blaise because I second that emotion.

    Jason Falls rocks it . . . and isn’t social media the bomb with its ROI-measuring
    capabilities? (So many gems to choose from, in such sweet time . . . no longer applies only to dating men!)

    Appreciate you.

    Tia D.

    P.S. I have a prospect call tomorrow to discuss managing a community. . . I’ll be devouring your site tonight (hope you don’t mind).

  • Ching Ya,

    Whenever a woman who has used social media to catapult her blogging career speaks, I listen.

    You do terrific work (do peeps know you help set up their Facebook and all that jazz? We’ve got a couple million that would probably line up here in LA . . . ).

    I am so with you smart lady on Ramon’s savvyness to weave customer challenges into pure gold. (And we’re so blessed Social Media Examiner delivers on the visual storytelling aspect of social media life!)

    Keep growing, going and glowing!

    Tia D.

    P.S. Where are you from? I lived in Tokyo for 6 years; appreciate the Asian influences of life.

  • I love and appreciate this type of helpful tips! Each night I try to implement something you e-mail me… Thx

  • I love Number 3 because it allows people’s creative juices to get flowing and usually involves doing the right thing. Turning something on it’s head gets people laughing, commenting, and most importantly, enjoying the experience they have had with your business or brand.

    Word of mouth has always been the best form of branding. Creating, engaging and continuing a conversation about yourself (good and the bad) is the best way to get people talking about you.

    Thanks for the great tips

    Anthony Di Domizio

  • Love This. I have been trying to drive these points home with my clients and followers. It is hard to explain why they are “missing the mark” with endless self promotion on Facebook and Twitter. Social Media is a hard beast to master. I personally need to step up my game and jump on the video and YouTube bandwagon. Thanks for this clear cut article. I will be sharing to help “back up my ranting” on this topic.

    aka Mommy The Marketer

  • HI Tia

    Blown away, WOW. We all need to read this post, it’s another language of today’s reality which most folks have no idea of, but it is so obvious in the main when set out in your simple to read brilliant post.
    I have just started videoing and it is such a great format, although………I am having trouble trying to convince folks of the power of videoing.

    I will read your post again and again and send it on to as many folks as possible.

    Bravo Bravo

  • Beautiful insight Anthony.

    Social media + branding.

    Very helpful, appreciate you.

    Peace and profits,

    Tia D.

  • Sounds like the beauty and benefit, Heather. makes anyone–who takes the time energy and effort–a winner with social media (including me!)

    Let us know how it goes! Your successess are everyone’s success.

    (And thanks to these Social Media Success Summit 2010 presenters for sharing theirs.)

    Tia D.

  • Thanks so much for the insightful article! I heard you mention Facebook, Twitter and YouTube…what do you think of Tumblr and Flickr for promoting brands/blogs/sites/products? Are they as powerful? Thanks!

  • Mitch,

    Glad you like the article, thank you.

    Both Tumblr and Flickr have had proven success.

    But the exact how to? That’s a perfect question for our world’s top superstars who are speaking at Social Media Success Summit 2010 (

    One more reason why I’ll be there!

    Anyone else have some specific thoughts on this?

    Tia D.

  • Andrew:

    Encore! Encore!

    Peace & Profits,

  • Hi Amber,

    Thanks for the RT luve.

    I educate my clients using Social Media Examiner tips, tools and tactics all the time.

    Taking tip #2 (listening to the conversation), then following up with tip #8 — essentially you’re delivering what your audience wants on a silver platter — and they’ll luv you for it!

    Tell your clients that’s when the money drops direct in the bank!

    Peace and profits,

    Tia D.

    P.S. With Mother’s Day right around the corner, (Sun May 9th), what a terrific time for you and your business! (How are you gettin the PR/news tie-in out?)

  • A helpful list op tips Tia, thanks for sharing.

    I’m very partial to the Repeat Tweets theory of Guy Kawasaki. I didn’t use to do it because I was afraid that others would be turned off, but you have to look at it from the mind of a winner; eventually the right people will find you. Don’t use logic alone. Less clicks does not mean less interest, it usually means that people who click are not tire-kickers and have a general interest in your product. The caveat is that you must tweet content along with your pitch tweets.

  • Fantastic tips, Tia.

    I appreciate your reference to Guy’s repeat tweets theory. For every SM rule, you’ll have those dead against it. So I say there are no rules in SM — but guidelines for all of us to try as SM works differently for everyone. For instance, I import blog content into Facebook, Buzz and so on. But I won’t import Twitter content because I feel it’s too frequent and people on Facebook and other sites don’t even use or care about Twitter.

    SM is tough and it’s up to us to figure out which advice to try and this has a lot of good ones.

  • Ryan,

    I’ve been wondrin when someone was going to check in on this (;-D ;-D)

    Guy Kawasaki really is the master of this. His @GuyKawasaki Tweets are an art always available for study ( gotta luv that).

    I just started doing this for my own Twitter account since our interview. (As a GhostTweeter, I do it all the time.)

    Your shared perceptions take us a little further. Nice.

    Thanks, Tia D.

    P.S. Luv your Arnold Schwarzenegger ‘power of visualisation’ post. Inspiring. (The Truth always is.)

  • Amen. Awomen, Meryl.

    I’m reminded of Jason Falls’ Tip #12: There is no silver bullet. (His 4 areas = the Truth Well Told.)

    Listen, are you coming to Social Media Success Summit 2010?

    Be interesting to bounce this thinking off the Social Media Dream Team.

    Thanks for contributing,

    Tia D.

  • Definitely a gold mine! Thanks for this, Tia. Just tried the Twitter trick and it was awesome 🙂

  • debbiehemley

    Hi Tia,

    Great tips. #4 is an excellent point. I love the idea of using the youtube keyword tool!

    Talking about what people want to hear (#2) is somewhat of a catch-22 at times. #12 speaks about knowing your audience. I’ve found that audience needs and interests vary considerably so sometimes its about striking a balance.

    Reminds me of newspapers not writing at too high a grade level but instead at a level where most people will be able to read.

    So what’s the social media literacy like these days? How do we assess?

    Thanks for the great post, Tia.

    Debbie Hemley

  • Muck! This just makes me smack my lips, Caleb – Success instantaneously.

    This is moving me closer to revealing my favourite social media tip from the World’s Top Superstars. . .

    Thanks for the RT.

    All my luv,

    Tia D.

  • Awesome, awesome tips Tia! Just bookmarked this and added it to my social media folder. Never heard of IceRocket before and learned a few other valuable things 🙂

  • Mike – that’s exactly what we like to hear!

    Go forth . . .multiply the IceRocket.

    Tia D.

  • Thank you for the great post Tia! I did not even know about You Tube’s separate keyword research tool.

  • AWESOME post – got SO many insights and tips and tools I will be implementing!! thanks

  • 12 pieces of great advice! Regarding Facebook, I would like to share another tip that is particularly useful for smaller or less known companies or brands that have difficulties attracting a decent number of fans to their fanpages. And that is to become fans of other popular, and for your target audience relevant, fan pages or groups and start participating actively in their conversations.
    If your company sells gourmet products it should become a fan of pages or groups that share cooking tips and discuss recipes, ingredients, restaurants, etc. Every time your tiny company posts great content on a wall or starts an interesting discussion in a fan page with 20.000 fans, the post with comments and “likes” will show up in the feed of these 20.000 fans… This technique is also perfectly applicable to B2B sectors. If your company, wether it participates in the B2C or B2B markets, selflessly and cleverly employs the tips #1, #7 and #9 above, it will know how to truly engage and become visible to large numbers of FB users otherwise difficult to reach!

  • Wow excellent post and what a great list of tips. I really liked the repeat your tweets tip. I usually measure the effectiveness of my tweets with tools such as tweeteffect and social mention. Never thought of retweeting the more popular ones. Thanks again for sharing. Definitely retweeting this!

  • I’m with you Lauren – could Tip #4 be the way to new & improved SEO?

    What an eye opener.

    Of course, when you have talent on board like Greg Jarboe, (author of YouTube and Video Marketing: An Hour a Day) expect to have your mind — and ROI — cracked wide open.

    Thanks for the kind comments,

    Tia D.

  • Wonderful Kat – go businesswoman!

    Peace and profits,

    Tia D.

  • This is a very nice list of social media tactics. Syndicating my blog content is something I haven’t thought of doing but it makes sense.

  • Keep the comments, contributions (and compliments!) coming good people. I’m going to circle back in the a.m. and respond to Debbie (lots to ponder), Cecelia (no lie with what she wrote), Ralph and Nigel toute de suite.

    For those of you putting these gems into action tonight (that’s everyone, right?) let us hear from you tomorrow!

    You, too, can enjoy immediate impact with these twelve social media secrets from the world’s top superstars!

    And don’t forget, you can learn from them live and in person, (and again at your leisure) by registering for the Social Media Success Summit 2010. Class starts early May – see you there!

    Peace and profits,

    Tia D.

    P.S. I’ll reveal my fav fab tip and why.

  • Great ideas and tips! I have a quick question about the search twitter idea where you did “wish Pepsi”… is there a way to make it local so that I don’t get the full world’s wishes, but just the tweeters in my immediate (50 mile radius) area? Can I somehow sort geographically?

  • Yes Chris, go to the advanced page ( ) and add the places parameter to your search. – Mike

  • This may be the best SME post I’ve read in months. Thanks for putting this together in one place.

  • That’s what I’m talking about, I especially like the “youtube” keyword too, I didn’t think of that one 😉

  • joeelder

    Hi Michael- Here is a slant on the video that is rarely seen outside of the real estate community- 360 degree virtual tours. I just posted a blog titled “Nautical Living in the Foothills of the Blue Ridge which is designed in our standard format of a write-up with pictures but this time we included a 360 degree virtual tour of the room for our readers to view. This has unlimited application for blogs and websites. Could you imagine reading a magazine such as Coastal Living, read an article which includes standard photography, then go to their website and see the total room as a 360 degree span? Take a look. Here is a link to the blog: Joe Elder
    PS: Love your articles and they have been of great assistance to us.

  • Thanks Brian!

  • Thanks for sharing – great tips. I almost want to get a complaint just so I can create a video apology lol.


  • Hi Brian,

    Say . . . You won’t mind if I hang your comment on my computer screen today for inspiration?

    Appreciate you and check back to this post every so often to monitor where your campaigns are in the social media marketing process.

    Peace and profits,

    Tia D.

  • More brilliance from a social media marketing global superstar.

    (Have I mentioned Mike Stelzner is presenting at Social Media Succcess Summit 2010? if engagement en masse could be valuable to your business, his session, ‘Creating Buzz With Social Media Contests’ is one you don’t want to miss.)

    Rock on Superstars. We appreciate you.

  • Thank you, Tasha. Glad to know I’m not the only one!

    Tia D.

    P.S. I think Ramon’s relational video is ready for [personable, friendly] prime-time TV . . .

  • laurenvargas

    Thank you for sharing these golden nuggets of info! It is important we learn fro each other and share our experiences.

    Lauren Vargas
    Community Manager at Radian6

  • In response to No 11 – Kaw’s recommendation to repeat your tweets.

    I think the big question is how do your followers receive your tweets? The answer is that we have no idea; but there are two general ways in which people receive tweets.

    1st Method. – They log into twitter and look over the list of recent tweets.
    If this is the case, then by all means, tweet away. Chances are they’ve missed your past tweets and they appreciate having easy access to your posts.

    However, there is a 2nd group. Those who receive tweets via phone and are alerted in real time about your tweets. These folks will not appreciate repeated tweets and will prob filter you out or un-follow.

    The way I get around the 2nd type is not to tweet the title of the article (the way automated sw or autoposts can do), instead, I select a compelling section inside the article and tweet it. (diff section every time of course). Here is an example.

    Example 1: Many people will find this hard to believe but humans are made to run.Evolution has designed us to be incredible runners

    Example 2: And so these men of Hindustan,Disputed loud and long,Each in his own opinion,Exceeding stiff and strong,Though…


  • Thanks so much for this post. I’m going to use social media for a cause that is close to my heart, and this gives me a blueprint on how to reach people.

  • Thanks for sharing the good vibes, Joe.

    Sounds like you’ve got peace and profits!

    Keep coming back to learn, grow . . .and share your success.

    Tia D.

  • #3 and 12 were great.

  • What a wonderful post. Thank you so much for collecting these fantastic ideas into one spot! I love the Secret Shopper tip on Twitter and am actively working on syndicating my blog across multiple sites. I’ve already retweeted this article, and shared it via email!

  • fergdevins

    It never ceases to amaze me how generous people are with sharing insights and learning of their experiences in social media. Thanks so much for sharing this list…some great stuff there. Cheers @MolsonFerg

  • Beauty and Truth well told – thanks Ferg.


    P.S. I’m now following you on Twitter.

  • Tia and Mitch,

    I like to advise clients to consider using Flickr when they’re in a visual profession such as landscaping, real estate, photography (duh), floral design, interior staging, interior design, painting, and the list goes on. Yes, you can do videos on YouTube, but don’t forget or neglect the power of pictures. Flickr makes that an easy avenue.


  • love the #3: Use Video to Turn Company Mistakes Into Gold. Great Example.


  • great post, many thanks! have to translate it and post to my blog…

  • heathergeorgoudiou

    Great post Tia! A lot of new and engaging ideas, I’m definitely going to implement #2 Ice Rocket sounds like an amazing tool. Which of these do any of you recommend for B2B connections? My company has an active Facebook and twitter, but we don’t actively retweet. Are you suggesting to retweet the same message throughout the day?

  • prguyonline

    Thank you Tia. This is a great post. I recently started syndicating my blog posts and it has made all the difference. LinkedIn works wonders. I also post on such sites as Social Media Today ( I had 5,000 hits to a recent post), Entrepreneur, Biz Journals, Squidoo and Ezine Articles.

  • Keep in mind Flickr has strict rules about commercial content. Photos of staff, or a special event at your business? No problem. Asking customers to submit photos for prizes? You’ll get taken down with no notice. The commercial clauses are buried fairly deep in their TOS, so be sure to do your research.

  • Great article. I love the idea of # 3. It is such a great way to turn around bad feedback. Thank you for these wonderful tips and ideas

  • Thanks for the great tips! I particularly like #9 and #11. Guy K.’s tip on retweeting tweets is a good one, definitely works, I get great results from it. But #9, having non self-serving conversations is so right, you don’t always want to make the other person feel like you’re throwing a sales pitch in their face.

    By having a non self-serving conversation without that “sales” feeling, blossoms into a better relationship, and keeps the other person in tune more with who you are, your product and what you’re about. The chances of gaining and maintaining online friends and potential customers are higher when you come through as a real person with helpful insights and tips than by pushing a sales pitch trying to win customers.

  • brendaboorman

    You know, I was just wondering why, if this is an article on12 Social Media Secrets From World’s Top Superstars, I like to start a movement to bring Starr Hall to that event. What do you think? Great article Tia.

  • Thank you so much for the great information.
    #1 – I don’t ask enough questions!
    #3 was fantastic
    #6 I didn’t know about
    #11 – I’m going to re-tweet this!

  • Thanks Growth Coach – nice reminder not to forget the power of a 1,000 words (or more) in 1 picture!

    Tia D.

    P.S. I’m now following you on Twitter.

  • Hi Art Director,

    The image I’m getting here reminds me of this quote (circa 1888) by typesetter turned wordsmith Mark Twain, “The difference between the almost right word & the right word is really a large matter–it’s the difference between the lightning bug and the lightning.”

    Message: Pure gold.

    Thanks Marla, can’t wait to hear more of your nuggets (and Whole Foods secrets) at the Social Media Success Summit 2010.

    Tia D.

    P.S. I used to live in Austin – luv it luv it.

  • Say Cecelia,

    Thanks for calling out tips by three Superstars: 1) Engage your facebook fans With questions 2) Give audiences the content they want and 3) Find fun ways that aren’t blatantly self-serving to talk to your community PLUS adding your specific (terrific) thinking.

    What I especially luv about one of your tips –participating in conversations – is that you’re doing just that here on


    Tia D.

    P.S. What do you think about Australian telecom Telstra now making social media training mandatory for its 40,000+ employees?

  • Hi Ralph,

    How’s the ReTweeting pulling for you?

    Thanks for mentioning tweeteffect and social mention.

    I’d like to suggest another cool tool peeps may want to try:

    It’s new. You can use promo code “wiseguy” for a 90 day free trial.

    (I am not affiliated with the company.)

    Peace and profits,

    Tia D.

  • Nigel,

    THE blogging expert (and SMSS2010 presenter) Denise Wakeman, calls it “Syndication Domination.”

    I call it sexy and smart (same thing).

    Lots more from Denise at the Summit starting May 5th.

    See you there.

    Blog–and Syndicate–On!

    Tia D.

  • . . . and especially helpful for us copywriters who live for the ROI–like us!

    Thanks Terrance, Tia D.

  • You said it Lauren. Impressive client list with Radian6 (no surprise).

    Peace and profits,

    Tia D.

  • Hi Dino,

    You see, I hadn’t thought of that (insert Big Homer Simpson D’oh here).

    So obvious, and yet, (I bet) so overlooked.

    Appreciate you and the “rip me off” examples.

    Tia D.

  • Shevonne,

    This low-tech stuff may have helped some peeps get the President elected :-D.

    What I know for sure: The love that floods the human heart is unstoppable.

    Let us know how using this blueprint to touch people goes, flows, and grows.

    Tia D.

  • Ryan,

    Can I second that emotion?

    #3 and 12 were great.

    Well done.


  • Arminda,

    Yes, I like John Bernier’s “Secret Shopper” tip too . . .see and hear John (the man behind Best Buy’s Twelpforce), on a panel with Marla Erwin from Whole Foods Market (the largest retailer on Twitter with 1.75 million fans) and Sarah Molinari (the leader of Home Depot’s social media program) at the upcoming Social Media Success Summit 2010 “How Big Businesses Are Leveraging the Power of Social Media.”

    (Listen, I just make my life easy–and my clients happy–by doing what the Superstars do.)

    Appreciate you!

  • Extra points, Dr., for putting hot web links in your signature.

    Cha ching.

    Tia D.

  • As powerful as these tools are they are merely platforms or vehicles for something greater. Thats another part that folks forget. Twitter all in it self is nothing but a platform to communicate with your fans but what if you dont have any fans? What if the eyes of the world are not on you.

    I started a series of articles on how dog trainers (can) use social media.
    In it, I mention how Paris Hilton, Spence and Heidi, even Ricky Martin have all published books. These are not scholars. But what they lack in brain, they make up in attention. The eyes of the world are upon them and eye balls equals money. People like that can easily built a huge base of twitter fans and win in the numbers game.The rest of us must be smart, patient and crafty.

    Articles like yours really helps in that regard. Thnx 🙂

  • Luv it, Miguelez.

    Social Media Examiner is not only syndicating blog content (see Social Media Superstar Tip #8 above) but good people like you are translating the text into a new language (Greek, yes?).

    Send us a link toute de suite.

    And thanks for reading and taking the time, energy, and attention to enjoy and republish.

    Tia D.

    P.S. Thanks everyone for the pass-alongs.

  • There it is! Social media (for the rest of us) requires targeted, intelligent audience engagement.

    And it can help any business–especially underdogs (no pun intended :-D) on low budget.

    Peace and profits Dino,

    Tia D.

  • Tia,

    Absolutely. Your profile pic is a great example. It’s a captivating sketch drawing that says you’re a creative person who doesn’t want to do the same thing as everybody else. I like that!

    Thank you for following me on Twitter. I’m now follower 2,332 for you!


  • smartmovekid

    Great information Tia! Thank you for sharing

  • Great article and tips, thanks alot for sharing!
    #3 – I was fortunate enough to meet with and hear Ramon speak – such an inspiring person, he just lives and breaths social media and this was such a great case study!
    #4 – great tip!
    #6 – definitely, this is a great way of finding out what people are thinking and saying as well as hearing their feedback

  • thanks for all the helpful tips! I’m relatively new to the social media marketing world, so I’m reading everything I can get my hands on. Can you tell me how to syndicate our blog (#8)?

  • You know an article was good when not only did I read it, bookmark it, pass it to everyone that does various social media projects at our company, but spent the time to read every comment.

    If I may share…
    One thing I did when it comes to Facebook is focus on a personality/profile page, building that up first with followers. I eventually want to move people over to our fan page, which has a different voice, but by building the personality page to a good size I was able to invite and successfully transition many of my “friends” over to “fans,” where I want the real marketing and branding. Also, I actively participate on my profile page while being more selective and pointed with the fan page posts.
    Since I work in the film industry, when I blog and do a review, I not only post it on my Facebook and MySpace pages and Twitter, but search out the studio, stars and director to post it on their pages too. Sometimes they will then repost or RT it, but at the very least I know our shared audience and people I am not directly connected to will see it and it will drive traffic back to me.

    My company is completely dropping the ball with video and viral video.

    Many, many helpful pointers and insights Tia.
    Greatly appreciated.

  • One of the things that really jazzes me about this post — in addition to how the Superstars rock with ordinary social media and the reader contributions that are helping to put more money in everybody’s pocket — is the easy-to-see ReTweet (passalong) rate. Nobody showed me that in print 😀 About to dig in and provide some fresh answers . . .

  • Chris –

    Thanks for the killer opening statement.

    You nailed it. This post is a blueprint you can bookmark, share and refer back to. (I did. Makes it easy to sound smart every time a prospect calls ;-D.)

    And I luv the way you’re working your social media.

    As a former film line producer, I’m with you on being selective. Your audience is always the #1 factor of success because only people can buy from you—so what you feed them count$.

    I read your FB page . . . what do you think is stopping your company from creating primetime word-of-mouth video?

    Especially since you’re connecting to Hollywood. (That’s the #1 industry enjoying dramatic sm pass along rates—in the millions–with its ‘filming behind-the-scenes’ online content, by the way.)

    Listen, you’ve obviously generating social media interest. Don’t stop short of video for syndication domination.

    You can get complete mastery of reasons why you need a YouTube marketing strategy and tips to generate results from presenter Greg Jarboe (author or YouTube and Video Marketing: An Hour a Day) and so much more at the Summit.

    Why not have your company foot the bill? Your tickets could be tax deductible as an educational expense – check with your accountant. (I literally spend thousands of dollars each year on marketing – including copywriting – classes. All tax deductable.)

    Don’t delay. Tickets DOUBLE on Friday Apr 16th.

    Thanks for weighing in Chris. I’m here in Hollywood and I look forward to seeing more of you!

    Tia D.

  • Hi,

    Thanks for stopping by. You’re so welcome for the tips.

    Great that you’re reading everything you can – have you stopped over to and picked up your free Twitter tutorial (by Superstar Mari Smith)? If you’re already signed up for the conference, then no doubt you’re devouring that + all the bonus downloads.

    To expand Tip # 8 above, I went straight to Denise Wakeman’s Twitter account (@DeniseWakeman).

    Not surprisingly, I found this Tweet from @ 4 hours ago:

    Check out my latest articles:

    Looks like Denise is making use of – a free online publishing service that helps authors/experts ‘get maximum exposure’ of their content by making it available for read on the EzineArticles site; plus republish rights for content providers (i.e. newsletter publishers looking to fill their pages with pre-written stuff go there to find content).

    But to really clear away the fog, when you’re dealing with geo-targeted content (geographically targeted content, if you’re a state site, tourism site or your prime audience is local) then you’ll want to begin by following Tip #8 to the LETTER.

    Use your Facebook page, Twitter, and LinkedIn to send out the name of your post, with a link back to the blog. You can alter the text of the messages a little bit to keep it fresh and interesting. (And follow Tip #11.)

    What’s more, you can take that blog post content and slice and dice it into a new format, i.e. exactly what Denise says, make a video and post to YouTube and even an audio for iTunes.

    Content can be absorbed in various ways.

    A great thing for social media.

    If I understand your Maryland site correctly, the content poses rewarding opportunities. Fortunately, Summit presenters of “How to Bring Raving Customers Repeatedly to Your Local Business”–with Andrew Mason (Groupon), Tristan Walker (Foursquare) and Rob Birgfeld (SmartBrief)—have your golden key.

    Trust this helps,

    Tia D.

    P.S. Scroll down and read Chris Brown’s question and Mike Stelzner’s answer below – could help you too.

  • Thanks for responding from Rotterdam, Lisanne. (“Tia” is a Dutch derivative, ’nuff said.)

    Which tips are working for you? Are you using Mobile? Let us know.


    Tia D.

  • Thank you. Smart moves = the only way.

  • OK Karen, I saw your blog and see you have many perspectives.

    Just like a smart savvy woman – gotta luv that.

    Can you tell us 2 new questions you’ve asked since reading this post?

    We’ll be watching, T.

  • Marc2Market reminds me of NPR’s “Marketplace” – you gotta luv it.

    Storytelling is the universal human activity. Every society, at every stage of history, has told stories–and listened to them intently, passionately,

    Stories are how people tell each other who they are, where they come from, how they’re unique, what they believe. Stories capture their memories of the past and their hopes for the future.

    Stories are one more thing, too: They are your most powerful, most underutilised tool for competitive advantage.

    Tell a story. Not a sales pitch.

    Thanks, Marc!

  • Hi Josh,

    As much as I love flowers, a heartfelt, handmade video sent straight to me . . . who could resist?
    What a connection.

    These tips are full of artistic grace . . . what a way to use storytelling as connection (and correction).

    Appreciate you Josh,

  • Thanks Sean.

    Wow – 5,000 hits to a recent post – hit us back with that link. Social Media Minds wanna know (so we can grow).

    We’re so lucky that you’ve named all these site – would you be able to share more of the how-to – can anyone post to Entrepreneur and Biz Journals?

    fwachter (above) is looking for more ideas.

    Would luv to take some of yours for a test drive.

    All my luv,

    Tia D.

  • Well, copywriter, here’s what I can tell you about what works in B2B marketing.

    On my marketing checklist (pre-social media) one point reads: “Are we re-running successful ads?”

    You see, most business owners get tired of their own ads long before their customer base does.

    The principle continues:

    If you have a winning, profitable ad . . .continue to run or mail it until it’s no longer a winner. A well-written ad can run for may years without fatigue. But let the numbers decide. Don’t bury a winning ad. At the very least, pull it out again in a year, when our target market has a whole new parade passing by that hasn’t seen the old ad.

    Absolutely retweet the same message (along with other messages) throughout the day, week, as appropriate to what works.

    Guy’s tip is similar to re-running ads – run what works, repeat.

    Of course Guy’s AllTop cranks tremendous amounts of content with jaw-dropping (and attention-stopping) power.

    This is why I’m going to be absorbing his keynote presentation “How to Use Twitter As a Marketing Weapon,” along with “5 Ways to Measure Social Media Marketing Success” (Jason Falls), “Getting the Most Out of LinkedIn,” (Lewis Howes), and “8 Steps to Creating a Winning Social Media Strategy
    (Jay Baer) – leaning in.

    My nose will probably be touching the screen.

    Peace and profits in B2B and B2C,

    Tia D.

  • prguyonline

    Hola Tia,

    You rock! Here is the link to my article on Social Media Today. It’s received over 6,000 hits.

    I spread the love by syndicating my blog posting several sites. This will help your SEO rank. Just register with the site and post relevant content. You will start to see results. Here is a starter list. ( join a group) ( go to the community section)

    Let me know if you have any questions.
    Peace. love and prolific press!

  • Ceci_Lie

    Hi again Tia,

    Thanks for your response to my personal tip on how smaller companies, in B2C or B2B markets, can exploit Facebook despite not having many fans of their own. It’s incredible (or maybe not?) that your post from April 6 has received close to 100 comments and questions, and seems to still be generating interesting “conversations”! This is what social media is all about, I agree!

    Regarding your Post Script: I was truly positively surprised to know that Australian telecom, Telstra, is now making social media training mandatory for its 40,000+ employees! Because I believe that Social Media should not be managed solely from the communications or marketing department (except maybe for the strategy part); it’s when ALL employees get familiar with the tools and act as online (and of course offline) ambassadors of their company that it can genuinely interact with its multiple audiences and communities! So, thumbs up for Telstra!

    (Actually, I have to mention that one of my first real jobs was for them, then OTC, I temped there for close to 6 months on a trip to Australia before doing my master’s degree ;)).

    PD: Would be cool to know if anyone else can name companies that give social media training to ALL their employees! Do you know about any?

    Cecilia 😉

  • Sean,

    Kick-assets list we can all use!

    I’m feeling “P.T. Barnum in a skirt” proud — appreciate you.

  • Some good advice about social media (or any other internet marketing discipline) being a silver bullet. Successful Internet marketing has to incorporate SEO, web design, social media and the rest..

  • tomgarrett

    I like what you’ve put together and tend to agree with everything – but have to say that the MoxieMarketer chart you reference is a bit disingenuous. If the “traditional marketing” column had the words “bad” “poorly conceived” or “ineffective” in front of it, then I’d have no disagreements with what the chart claims, but trying to create the impression that all non-social media marketing is “bad” and that the only “good” is social media, seems to me to be essentially claiming that your point #12 is wrong~

  • Are you ready for my embarrassing response?
    Until recently, there was zero communication in my company between all the people doing social networking. No coordination, no sharing of knowledge or resources or experience, nothing. Apparently there are 15+ of us in the building who are blogging/FBing/Twittering, etc. on over 35 blogs alone. And we had never talked. We didn’t even know who or that other people here were doing the same exact things. Talk about epic failure.

    So… the person who knows probably the least (me) suggested we meet regularly to coordinate and share, strategize, etc. There’s some people here who are a WEALTH of info and the dialogue has begun and is reaping instant rewards. The first meeting was last Friday. So it’s a start.

    And from what I have read and understand, the video element is relatively simple, cheap and bottom line: effective. A few of us are making a hard push for that and I expect to see it happening in the near future.

    I agree that attending an event would be helpful. Unfortunately this time I think the powers that be will ixnay the idea. But I will run it oast them.

  • These are all great tips. I use icerocket all the time for inspiration. Integrating these practices into habits is a challenge, but well worth the effort.

  • yeah it was profitable to invest my time the post like this, oh not joking it was valuable and give some value to the serious readers who believes in applying these points in their real online life.

  • Thanks Tia for inspiring a blog post of my own. I talk about the Kawasaki recommended strategy (No 11) of tweeting like a mad man (repeating your tweets) and I offer an addendum to the overall strategy that has worked for me.

    I would love to get some feedback from Social Media pros who frequent this site

  • bellevuedentist

    Thanks for Tip #11 about Retweets. That one has had me bothered since my Bellevuedentist Twitter account is linked to several Social Media Sites like Digg, Delicious, ect which in many cases retweet my information multiple times. I had concerns that there might be some kind of potential problem with this until I read you article.

  • Hi Tom,

    Thanks for reading and the commentary.

    You know, I love when folks take the initiative – and not because my name is in that word!

    Great for MoxieMarketer.

    And it’s true, the chart I mention above is the first I’ve seen of its kind.

    Peace and profits,

    Tia D.

  • Hi Michael,

    I’ve read your post here a number of times because I appreciate your appreciation of my profile pic so much.

    Thank you. Yes . . . I’m the only Tia Dobi on the planet (as far as my search wizards tell me) and I do enjoy what comes naturally . . . being unlike all the rest.

    With gratitude for your time energy attention and Follow.

    Tia D.

  • “Write like your audience talks” – Mark Twain

    Dear Debbie,

    You know, I take a lot of tips from Twain—a man who learned how to write by hand-setting type for newspapers. Ultimately, this ‘school of linguistics’ allowed him to win the hearts of Americans en masse . . . because he took the time, energy and effort to understand the word pictures in their minds.

    And then talk back to them in their language.

    Which is the only way to have a conversation, isn’t it?

    I call it “simplistic writing that ain’t simple to write.”

    Newspapers serve the public. So to inform, delight and perhaps excite (or entice) it’s the wise publisher who can engage an audience consistently.

    (I’ll leave out the word ‘effective’ because that would be redundant.)

    Today, the National Enquirer gets more reads than Time, Newsweek, and the Wall Street Journal combined. The highest paid staff writers work at the Enquirer. Cranking out headlines like “Woman Gives Birth to 3-Headed Baby”.

    “To string incongruities and absurdities together in a wandering and sometimes purposeless way, and seem innocently unaware that they are absurdities, is the basis of the American art, if my position is correct” – Mark Twain, “How To Tell A Story”

    I Tweeted that stat (about the pay) recently and someone wrote back “What a shame”. A shame? A scam? I’m not qualified to say (and to be able to do so is not even a skill I wish to learn).

    What I know for sure is this: it’s what the audience wants. The proof is in the dollars spent. And the pages read. And the hearts and minds engaged. And the conversations the words start.

    If one can’t understand what one just read, confusion is the result.

    Confusion kills relationships (and everything else).

    Avoiding confusion then, is to cause no harm.

    It’s not just newspapers [not writing at too high a grade level but instead at a level where most people will be able to read].

    All wordsmiths are taught to pen at the conversational level the reader can understand.

    Even academics (who may choose to ignore how they’ve been taught to write), and professionals who work for the government and non-profits.

    Who [except engineers] wants to read a bunch of boring stuff? The human mind is curious and compelling.

    That’s the attractor factor.

    Two of the best business-writing books on the planet teach us the same thing.

    One of those is “The Elements Of Style,” by William Strunk Jr. and E.B. White. (I prefer the illustrated version.)

    The other is “Effective Writing. Stunning Sentences, Powerful Paragraphs, Riveting Reports,” by Bruce Ross-Larson (out of Washington, D.C.).

    I’m not sure what the harm in this is.

    And perhaps I haven’t addressed your question:

    So what’s the social media literacy like these days? How do we assess?

    You know the answer. Tip #2. Listen.

    But don’t go for balance.

    Go for harmony instead.

    And harmony is simplicity.

    Of course, there’s a slight rub.

    “Simplistic writing ain’t so simple.”

    Thanks for the question.

    Tia D

    P.S. I would have written you a shorter answer, but unfortunately I didn’t have the time.

  • Dear Cecelia,

    Alas, I know of no companies who are giving (or planning on giving) social media training to ALL their employees.

    Yesterday, I Tweeted that I do not undersand this because, all the world is using Microsoft Word, oui?

    And isn’t social media a common software tool (call it an app, call it your Aunt Jemima…whatever) used worldwide daily?

    I for one am keeping my eyes peeled and will let you know as soon as I do when this faux pas is righted.

    As Denise Wakeman says, “Blog On!”

    Tia D.

  • Preach it Jason, Preach! As long as peeps refuse to embrace this I’ll be singing your praises.

  • Hi Dino,

    Wow I’m honoured to be mentioned in your blog post (so THAT’S where all my new Followers are coming from. Horray).

    Yeah sure mix it up. I’m a professional ghostTweeter and you bet I get all the mileage I can for my clients out of their content and in presenting it to a (hopefully) ever-growing audience.

    Expand the brand my friend. Expand the brand.

    Peace and profits,
    Tia D.

  • Cool Bellevue Dentist… now you can relax about your Tweets while your paying clients are relaxing about sitting in your chair.

    All my luve,

    Tia D.

  • Tia,

    Hi. Well, thank you! May your uniqueness be a lesson to us all. Don’t follow the herd. Nobody at the top suggests that as a strategy!

    Looking forward to more great content from you.


  • debbiehemley

    Thanks for your response! Will check-out book, effective writing.


  • Beautiful Debbie,

    Let us know how your ROI is affected!

    Peace and profits,
    Tia D.

  • Hi Mike,

    Luv it. Let me just kick the thought into overdrive if I may . . .

    I once wrote a print ad (for a media trainer) with the header:

    “Seen. And Not Herd.”

    heh heh . .. I won’t bore you with the details.

    You’re right. It works.

    Tia D.

    P.S. Hope to be creating more content here for you . . . SME readers’ feedback helps keep it great!

  • Tia,

    “Seen. And Not Herd.” That’s a good one.

    I’d like to suggest, “My business is hurting from herding.”


  • Raulbesquival

    Nice tips Tia Dobi.. social media is my job and i uses all these tips which are really helpful.. specially the tweet one!

  • Excellent collection. Thank you for that!!

  • Thanks for the post! Marketing should be the foremost thing that a company is thinking about if it wants to succeed – otherwise they won’t make any money!

  • Linda Ghobrial

    Nice post!!! I really like the fact that the post is concise and well illustrated. I didn’t know that youtube had a keyword tool, it’s definitely something I will use

  • Great post. I especially like keeping social media social and not an advertising platform.

  • sinemaizletin
  • Great post, with really actionable advice. Thanks for sharing!

  • This is really helpful post! Thanks for sharing this great info!

  • HI Tia,

    I really liked your comment on the 30 trends in Social Media, so I decided to follow you on twitter. I went to your website, and no mention of a twitter handle.

    And you wrote a book called copywirting for twitter?

    Boy can you write though.


  • Heh heh heh I’ve been waiting for someone on the planet to wonder when my website is going to be updated (it was built, along with my blog in Sept 2003. Fortunately I’ve been busy copywriting, ghostblogging and marketing for my clients consistently since then. The book comes out March 2011 and I hope you’ll let me send you a free copy for your astute observation. Thanks for the compliment – peace and profits, Tia D.

  • Brett – you’re so right. We’re into the new year and the genius of the superstars stands! Here’s to your Radical ROI in 2011 and beyound, Tia D.

  • Twitter is my homeboy Raulbesquival. (Shhhhh …. It’s how I met Mike Stelzner!) Radical ROI.

    Tia D.

  • You’re welcome.

    My pleasure–and honour–to help present techniques so simple even a kid–or my grandmother–can impliment. (Gotta love that simplicity sinemaizletin!)

    Keep coming back to Social Media Examiner and navigate the social media jungle sans machete.

    Big Kiss,
    Tia D.

  • You’ve got a valid point there, Doug.

    As you know, the point of succesful communication is to make change . . . and the linguistical landscape is wide-open for sharing and discussion.

    We’re in an environment perfected for public connection, yes?

    P.T. Barnum would be proud.

    Rock on,

    Tia D.

  • What makes this post astonishing Linda is exactly what you say . . . I mean, who knew? YouTube Keyword Tool? Secret Shopper?

    I just keep coming back again and again, to re-visit, re-invent, re-think.

    It’s how you work it [da tools] ba-by.

    Radical Roi Linda, Radical ROI is all I can say.


    Tia D.

  • What is your phone number and are you married?

    That is all, thank you.

    Tia D.

  • Sie sind willkommen.

  • Isra,

    Actionable advice makes me think of call to action.

    Thank you for that!

    – T

  • P.S. I’m almost tempted to say it’s a testimony to the radical ROI of social media that I haven’t had to update my site. Facebook Fan pages are pulling on the planet and I’d love to hear your thoughts TripInquiry about website and Fan page . . . or in certain instances (the microprenuer for instance) how could the latter suffice?

  • Call to action are on the top of my intentions!

    Let me know when you make it, thanks

  • Taking your social media marketing to the maximum, here hot social media advice directly from 12 top business champions. You want to model their valuable advice.

  • Questions dont seem to work for me. Ive tried being engaging but no one answers (well some of my friends do). Granted I only have 117 Fbk fans and 30-something Twttr followers. Thoughts?

  • Thanks for a great tips and information. Questions are a great way to get people to interact. Thanks.

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  • Hi Dollhouse ~

    You got that right.

    OK  . . . which of these tips have you tried and what has been your response?

    Let us know your experiences and ROI!

    Peace & Profits,
    Tia D.

  • HI Marie,

    What questions have you used to get the most response from your audience? Is your strategy the same for Facebook and Twitter?

    Or ~ What’s your #1 question?

    Tia D.

  • Dear Shante’,

    You’re right. Questions can be a tuffie ~ and they don’t have to be.

    Here’s my #1 question tip. I use it on Twitter because, well, Twitter is my homeboy. For me, it’s timely, personable and business efficient.

    Firstly, I’ve set an automatic DM (direct message) to everyone that follows me.

    The reason why I do this is to engage right off the bat!

    In it, I start with a funny quip, and end with a ?

    It gets response. And when I GhostTweet for clients, I use this methodology for them.

    I haven’t seen too many others do it.

    We’re liking the ROI.

    Try it for yourself and let us know how it grows your conversations.

    For your higher ROI,

    Tia D.

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