Social Media Examiner

Your Guide to the Marketing Jungle

  • Search
    • AI Business WorldIn-Depth AI Marketing TrainingLEARN MORE NOW

    Twitter Publisher Dashboard Improves Audience Insights

    by /

    social media researchWelcome to this week's edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.

    On this week's Social Media Marketing Talk Show, we explore Twitter announcing new publisher tools, a beta program for upcoming features, and more with special guest Madalyn Sklar.

    Tune In to the Social Media Marketing Talk Show

    Watch this week’s show:

    Listen now or find the Social Media Marketing Talk Show podcast on iTunes/Apple Podcast, Android, Google Play, Stitcher, and RSS.

    Join us live, next week! Click here to RSVP.

    For this week's top stories, you'll find timestamps below that allow you to fast-forward in the replay above.

    Twitter Debuts Enhanced Audience Analytics Tools for Content Marketing and Events: Twitter will make it easier for publishers “to better understand what sort of content is resonating with [their] readers” with a new audience analytics dashboard. The new publisher dashboard will offer brands insights and analytics on who's reading and engaging with their content on Twitter, when it's being viewed, and which content is working best. The goal is to allow publishers to optimize what they produce to make it more effective. (2:31)

    Twitter also announced plans to debut a separate dashboard that will specifically track real-time information around events happening now and in the future. This will include breaking news events, as well as things like conferences, shows, and so forth.

    Twitter Introduces New Program for Testing Up-and-Coming Features: In the coming weeks, Twitter is launching a new beta program in which a group of select users will be granted access to new, nearly complete features through a stand-alone app. Participants will be asked to try the up-and-coming features, share screenshots with others, and discuss them, and then provide feedback to Twitter. (10:32)

    Ready to Supercharge Your Marketing Strategy?

    Social Media Marketing World

    Get expert training and an unbeatable conference experience when you attend Social Media Marketing World—from your friends at Social Media Examiner.

    Broaden your reach, skyrocket your engagement, and grow your sales. Become the marketing hero your company or clients need!

    đŸ”„ Save $800 on an All-Access ticket. Sale Ends Friday! đŸ”„

    GET THE DETAILS

    Some of the features being tested include color-coded replies, algorithmically sorted replies, and removal of engagement buttons. Twitter is also testing conversation starter tweets and status updates for profiles, which were introduced in October 2018 through this program.

    TweetDeck Allows Users to Schedule Tweets With Videos or Multiple Images: Twitter-owned TweetDeck announced that users can now schedule tweets with videos or multiple images from within the platform. Previously, social media managers would have to use other third-party social management platforms to do this. (18:11)

    Twitter Ends Support of Grid-Style Embedded Collections: Along with the ability to schedule tweets with multiple images or videos on TweetDeck, Twitter also announced it will stop supporting grid-style embedded collections in the next 30 days. After February 8, 2019, previously embedded collections will simply render as timelines. (21:42)

    Twitter Expands Chronological Timeline to Android Users: Last month, Twitter released a new Sparkle button for its iOS app that allows users to easily toggle between an algorithmic timeline and a chronological timeline. This past week, Twitter expanded this feature to Android users. (23:11)

    Instagram Debuts Option to Share Posts to Multiple Accounts: Instagram added the ability to simultaneously publish feed posts to multiple accounts you control from within the composer screen. An Instagram spokesperson confirms this option is rolling out to all iOS users. However, there's no word when it will be available for Android users or extended to Stories. (31:15)

    Instagram Updates API to Include Video Scheduling: Last month, Instagram updated its API to allow direct video scheduling through third-party social media management tools. Previously, the Instagram API limited users to scheduling only single-image posts. With this update, account owners and managers can schedule video posts to Instagram without having to use workarounds like setting an alert or reminder to manually post the video through the Instagram app. (37:04)

    Other News Mentioned


    Want to catch our next show live?     Click here to subscribe or add our show to your calendar.

    AI Business Society

    Want to Unlock AI Marketing Breakthroughs?

    If you’re like most of us, you are trying to figure out how to use AI in your marketing. Here's the solution: The AI Business Society—from your friends at Social Media Examiner.

    The AI Business Society is the place to discover how to apply AI in your work. When you join, you'll boost your productivity, unlock your creativity, and make connections with other marketers on a similar journey.

    I'M READY TO BECOME AN AI-POWERED MARKETER

    About the authorGrace Duffy

    Grace Duffy, serves on the Editorial Staff at Social Media Examiner as News Producer. She is a social media strategist, marketer and content creator with a passion for connecting people through technology.
    Other posts by Grace Duffy »

    Get Social Media Examiner’s Future Articles in Your Inbox!

    Get our latest articles delivered to your email inbox and get the FREE Social Media Marketing Industry Report (43 pages, 50+ charts)!

    Industry Report Cover

    Worth Exploring:

    Instagram

    Marketing Help Explore More →

    YouTube

    Marketing Help Explore More →

    Linkedin

    Marketing Help Explore More →

    AI

    Next Frontier Explore More →

    Social Media Marketing Industry Report

    Get Free Report →

    Social Marketing Trends

    The data you've been missing!

    Need a new plan? Discover how marketers plan to change their social activities in the 17th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss another great article from us. Join more than 385,000 marketers!

    Simply click the button below to get the free report: