Twitter Introduces Conversation Insights and Upcoming Features for 2020

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.

On this week’s Social Media Marketing Talk Show, we explore Twitter’s newest conversation tools and other features coming to the platform in 2020 with special guest, Madalyn Sklar.

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About Our Special Guest

• Madalyn Sklar, a leading Twitter marketing expert, hosts the #TwitterSmarter Twitter chat and the #TwitterSmarter podcast.

Use the timestamps below to fast-forward to our top stories in the replay above.

• 2:55 Twitter Adds Conversation Insights Tool to Media Studio
• 9:05 Twitter Rolls Out Option to Follow Specific Topics
• 14:32 Twitter Shares List of Upcoming Features, Coming in 2020
• 20:08 Twitter Considers Labeling Bots on the Platform with a Checkmark
• 22:18 Twitter Tests Emoji-Type Reactions for Direct Messages
• 24:38 Twitter’s Testing a New Option Which Would Enable You to Switch Accounts in Tweet Replies

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Twitter Adds Conversation Insights Tool to Media Studio: The Publisher Insight section of Twitter Media Studio now features a new tool called, Conversation Insights. Conversation Insight enables publishers to see tweets they may have missed on a customizable dashboard, enabling them to see what’s being said about them minute-by-minute over time.

Go beyond mentions and hashtags to understand what people are saying about you.

Introducing Conversation Insights in Media Studio. 👇https://t.co/iXiKX7yALY

— Twitter Media (@TwitterMedia) November 13, 2019

Twitter Rolls Out Option to Follow Specific Topics: Twitter is finally rolling out the ability to follow specific topics on the platform the same way one might follow individual accounts. This feature was first announced in mid-August and was discussed a previous episode of the Social Media Marketing Talk Show.

Twitter is rolling out Topics, a way to follow subjects automatically in the timeline https://t.co/FdUbR9qRRd pic.twitter.com/qaH3dUHeet

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Twitter Shares List of Upcoming Features, Coming in 2020: Twitter’s VP of Design and Research, Dantley Davis, shared a list of five new features that he’s “looking forward to in 2020.” Most ideas focus on giving users more control over retweets and @ mentions as well as protection from conversations they don’t want to take part in.

Features that I’m looking forward to in 2020.

– Remove me from this conversation
– Don’t allow RT of this tweet
– Don’t allow people to @mention me without my permission
– Remove this @mention from this conversation
– Tweet this only to: hashtag, interest, or these friends

— Dantley (@dantley) November 5, 2019

Twitter Considers Labeling Bots on the Platform with a Checkmark: In an October 25th interview with The Wall Street Journal’s Joanna Stern, the Legal, Trust, Policy and Safety Lead at Twitter, Vijaya Gadde, shared that the company might consider labeling bots on the platform.

Things you learn when you “bump” into Twitter’s @vijaya in the elevator:

– Twitter considering a bot label, similar to blue checkmark
– Editable tweets not a priority for company
– @jack kicks off executive team offsites with meditation

WATCH HERE: https://t.co/dqU9HS6sIu

— Joanna Stern (@JoannaStern) October 23, 2019

She stated that “the more transparency that [Twitter] can provide in the product as to who is behind any account is a good thing.” This move is part of Twitter’s efforts to battle trolls, identify bots, and combat misinformation on the platform.

Twitter Tests Emoji-Type Reactions for Direct Messages: Twitter is trying to “make it easier and faster to respond to a Direct Message” by testing emoji reactions that can be attached to specific messages.

Twitter is testing DM Reactions pic.twitter.com/Ihp7hsnaOH

— Jane Manchun Wong (@wongmjane) October 16, 2019

Twitter’s Testing a New Option Which Would Enable You to Switch Accounts in Tweet Replies: Twitter appears to be testing a new option that enables users to switch accounts within the tweet reply process, “making it easier to manage multiple account interactions on the go.” This experimental feature was spotted by Twitter user, Renz Bernardo, and shared by social media expert, Matt Navarra.

New? Twitter now lets you switch accounts on a tweet to reply using a different account

h/t @ohitsmerenz pic.twitter.com/n4WFQz3yqE

— Matt Navarra (@MattNavarra) November 8, 2019

Other News Mentioned

• Instagram Begins Hiding Likes in U.S.
• Facebook Pay Starts Rolling Out Across Facebook’s Family of Apps in the U.S. 

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