Facebook Group Privacy Changes and What Marketers Need to Know

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.

On this week’s Social Media Marketing Talk Show, we explore updates to Facebook Group privacy with Dana Malstaff and new chat features being tested on Twitter with Madalyn Sklar.

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Listen to the replay of this week’s show, below. You can also hear the show as an audio podcast on iTunes/Apple Podcast, Android, Google Play, Stitcher, and RSS.

Watch the replay of this week’s show below.

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About Our Special Guests

• Dana Malstaff, a Facebook Groups and community-building expert, is a business consultant, entrepreneur, and founder of Boss Mom.
• Madalyn Sklar, a leading Twitter marketing expert, hosts the #TwitterSmarter Twitter chat and the #TwitterSmarter podcast.

Use the timestamps below to fast-forward to our top stories in the replay above.

• 3:15 Facebook Changes Privacy Designation for Groups
• 14:22 Facebook Ends Support for Facebook Group Chats
• 22:56 Twitter Tests Ability to Follow Interest Topics
• 26:40 Twitter Tests Temporary Snooze for Specific Topics and Notifications
• 30:13 Twitter Testing Filter and Search Tool for Direct Message Requests
• 36:06 Twitter Testing Reply Notifications on Android and iOS

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Facebook Changes Privacy Designation for Groups: Facebook updated the language describing the visibility and privacy of groups. The company determined that the language that currently describes the visibility of groups (Public, Closed, and Secret) isn’t as clear as it should be. Groups will now be labeled either “Public” or “Private.”

Facebook Ends Support for Facebook Group Chats: On August 16, Facebook announced that the option to start new chats in Facebook groups is no longer available. As of August 22, all existing chats within Facebook groups will still be accessible and readable, but participants won’t be able to chat any further.

Twitter Tests Ability to Follow Interest Topics: Twitter will begin allowing users to follow interest topics in the same way as they follow accounts. The test is beginning with the topic of Sports and launching among a “small group” of Android users. It will eventually expand to topics like Celebrities or Television in the future.

Twitter tests letting users follow topics in the same way they follow accounts https://t.co/MoB5NJIVdA pic.twitter.com/BDH6ZkfNdC

— The Verge (@verge) August 13, 2019

As a companion test, Twitter will allow users to create separate lists to follow individual interests around keywords and individual users. For example, if you know someone who always has great insights on social media marketing, you can keep tabs on them in addition to other mentions about marketing.

Twitter Tests Temporary Snooze for Specific Topics and Notifications: Engadget reports that Twitter is experimenting with the option to temporarily unfollow a topic and keep certain tweets out of your timeline. It’s also testing an option to snooze notifications for 1-, 3-, and 12-hour increments. Both of these tests are currently limited to Android devices.

You know when someone’s phone goes off in the theater? Or in a presentation? Or at the movies? Don’t be that person.

We’re testing a way to temporarily snooze notifications on Android, just in case you go viral at an inconvenient time. pic.twitter.com/tSuEjlqWDs

— Twitter (@Twitter) August 13, 2019

Twitter Testing Filter and Search Tool for Direct Message Requests: Twitter is testing two new tools for Direct Messages. The first is a new way to filter unwanted messages and requests from your Direct Message inbox. This new tool moves unwanted messages, including those with offensive content or spam and messages from people you don’t follow, into a separate tab called Message Requests.

Unwanted messages aren’t fun. So we’re testing a filter in your DM requests to keep those out of sight, out of mind. pic.twitter.com/Sg5idjdeVv

— Twitter Support (@TwitterSupport) August 15, 2019

Twitter is also experimenting with a new search tool that makes it easier to find and follow up on Direct Messages conversations. The company confirms that the search bar is already available to select users on both iOS devices and the web across the globe and could be rolling out to more users based on their feedback and response.

Soul searching? Hard. DM searching? Easy! Go ahead and try out the new DM search bar. We’re testing it out on iOS and web with your most recent DMs. pic.twitter.com/vwGlBjz4B5

— Twitter (@Twitter) August 14, 2019

Twitter Testing Reply Notifications on Android and iOS: Twitter is testing a feature to let users follow replies to individual tweets. Currently, this is only in the early test phase on iOS and Android but is set to have a broader rollout soon.

You probably have notifications on for your must-follows. Now you can get notifications when there’s a new reply to a Tweet you’re interested in! We’re testing this on iOS and Android now. pic.twitter.com/MabdFoItxc

— Twitter (@Twitter) August 8, 2019

Other News Mentioned

• Facebook Finally Launches Clear History Tool, starting With Ireland, South Korea, and Spain

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