Welcome to our weekly edition of what's hot in social media news.
To help you stay up to date with social media, here are some of the news items that caught our attention.
What's New This Week
Facebook Introduces Signal for Facebook and Instagram: Signal for Facebook and Instagram is “a free discovery and curation tool for journalists who want to source, gather, and embed newsworthy content from Facebook and Instagram, across news, culture, entertainment, sports and more–all in one place.”
Periscope Introduces Web Profiles: “Periscope web profiles are finally here! Go to periscope.tv/username to see all the recent broadcasts for any Periscoper.”
Pinterest Speeds Search on iOS: “Pinners with the latest update on iPhone and iPad will have a few new ways to get to their pins, boards and search results.”
Twitter Partners With Square to Enable Political Donation via Tweets: Twitter and Square are “making it easier for Twitter users to actively support candidates and causes” by allowing anyone in the U.S. to “make a donation directly to a U.S. candidate through a tweet.”
Pinterest Introduces Pinterest Palettes: “Pinterest Palettes looks at your boards and unearths your own personal color palette using colors right from your pins.”
Snapchat Gives Users the Ability to Purchase Replays: “U.S. Snapchatters can purchase extra replays, starting at 3 for $0.99.” Snapchat also added the ability to “play with Lenses before taking a Snap” and “Trophies” to help track achievements.
Facebook Updates Ad Viewability and Reporting: Facebook introduced “a new ad buying option that lets advertisers purchase 100% in-view impressions” and “a new partnership with ad analytics company Moat, which will independently measure Facebook video ads.”
Our Take on Top News This Week
In this blab from Thursday, September 17, 2015, Michael Stelzner and guests discuss the top news in social media. Discussion topics include changes to Periscope in the last 10 days, recent updates to Facebook pages for mobile, Instagram ads and how they're now open to everyone and what Mark Zuckerberg leaked at the latest Facebook Town Hall Q&A. Subscribe to future shows here.
More social media news worth noting:
Skype Launches Mojis: “Now, when you send a message on Skype, you can personalize your chat and pull in your favorite TV or movie moments to do the talking for you.”
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Klout Introduces YouTube Scoring: “Adding YouTube signals to the Klout score will allow users to have a more well-rounded social profile by getting a more accurate view of their social footprint, as well as more insight into topical expertise.”
Other upcoming social media news worth following:
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Facebook Explores More Ways to Express Empathy Towards Posts: “Mark Zuckerberg hosted an in-person Town Hall Q&A at Facebook in Menlo Park where he answered questions from people around the world.”
Here are some cool social media tools worth checking out:
Google Primer App: This new app from Google offers a fast, easy way to learn new marketing skills in bite-sized lessons.
SumoRank: This new Facebook tool from BuzzSumo analyzes what content performs best on any Facebook page.
Trello Business Class: This updated feature from Trello allows users to collaborate using all of the other tools your team relies on, like GitHub, Slack, Salesforce and more, business-grade administrative controls and security.
News From a Partner, Simply Measured:
For years now, social marketers have prioritized publishing over analytics to increase efficiency in their high-volume roles. This is understandable, but this bias for action causes them to ignore the need for informed decision-making. For marketers to find sustainable success from their social media programs, this has to change. Better social starts by putting analytics first.
Some Interesting Studies to Note:
Video Marketing Strategy Survey Summary Report: According to a recent survey of mostly B2B respondents (78% of the sample) from Ascend2, almost 9 in 10 marketing, sales and business professionals around the world say that video is proving to be one of the most effective types of content used by marketers, but challenges and obstacles continue to hinder its marketing performance. This report examines what strategies are helping to overcome these obstacles and optimize video marketing performance.
How Top Brands Are Using Facebook, Twitter and Instagram: Forrester recently reviewed how the top 50 global brands market on social networks. The study evaluated 11.8 million user interactions on 2,489 posts made by 249 branded profiles. This reports shows how top brands use each social network, how many fans they've collected, how often they post and how often users interact with their posts.
Report: What Erodes Trust in Digital Brands?: According to a recent report from Neustar and the Ponemon Institute, consumers say content errors, inaccuracies and website unavailability are the top issues that make them distrust a company's website. Five other factors that lead to mistrust are: authentication that appears too easy (75% of respondents do not trust), long load times (67%), previous data breaches (63%), a lack of security safeguards (55%) and a reliance on only passwords for identification (31%).
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