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    Category: Podcast

    4 Ways to Create Passionate Fans for Your Business

    Wondering how to turn customers into loyal fans who stick with your business even when a cheaper competitor comes along? Want fan-building marketing tactics that work?

    ​In this article, you'll discover four ways to create passionate fans for your business using in-person experiences, behind-the-scenes content, gamification, and your personal passions.

    Why Fans Are More Valuable Than Customers

    According to David Meerman Scott, fans are the best thing a business can have. They stay

    Continue Reading about 4 Ways to Create Passionate Fans for Your Business →

    Social Media Marketing

    Industry Report

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    Persistent AI Agents: How to Get Started (and What to Watch Out For)

    Wondering how persistent AI agents differ from ChatGPT, Claude, and other AI chat tools? Want an always-on AI agent that manages your email, calendar, and tasks without putting your business data at risk?

    ​In this article, you'll discover how to onboard, secure, and train a persistent AI agent, how to choose among Dots, Grok Bot, Muse, and Instinct, and which workflows to set up first.

    What Are Persistent AI Agents and How Do They Differ From AI Chat Tools

    A persistent AI agent is an always-on AI assistant that remembers everything

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    Getting YouTube Views Is Changing: What Marketers Need to Know

    Wondering why your YouTube view counts jumped even though your leads and sales didn't move? Want to know which YouTube metrics actually matter now and how to get your videos found in Ask YouTube, ChatGPT, and other AI search tools?

    ​In this article, you'll discover how YouTube's new view count and engaged views work, which YouTube analytics to track instead, and how to optimize your videos, chapters, and Shorts for search and AI discovery.

    #1: How YouTube Now Counts Views vs Engaged Views

    YouTube's view metric is now close to an

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    Autonomous AI: How to Get AI to Manage Itself

    Wondering how to set up autonomous AI agents that complete work in the background without constant babysitting? Want a step-by-step process for training AI to run your workflows on its own and even manage other AI agents?

    In this article, you'll discover how to build AI playbooks you can trust to run autonomously, remove yourself from the review loop, and set up an AI middle manager that oversees your other AI agents.

    Why Trust, Not Agent Building, Is the Key to Autonomous AI

    Building an agent doesn't make AI autonomous. According to

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    The Secrets of Human Behavior Applied to Social Ads

    Struggling to create Facebook, Instagram, or TikTok ads that people remember long enough to buy from you? Wondering how consumer psychology can tell you why your winning ads work and how to repeat that success?

    In this article, you'll discover how to use behavioral science and consumer psychology to create social ads by deciding how to deliver a message, who to aim it at, and where it fits in the customer journey.

    Why Social Ad Creative Needs to Build Recall, Not Just Conversions

    Sarah Levinger says the biggest misconception about

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    Social Media Marketing Podcast

    ai explored podcast

    Social Marketing Trends

    The data you've been missing!

    Need a new plan? Discover how marketers plan to change their social activities in the 18th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss another great article from us. Join more than 385,000 marketers!

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