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    5 Tips for Finding Time for Social Media

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    One of the major objections I hear about social media is about time.

    Do any of these sound familiar? "Who has time?" "You expect me to do all this on top of my normal duties?" "How do you fit everything in?" ... and so on.

    I am not going to lie to you. Social media does take time. In fact, time is going to be one of your major hidden costs of doing business on the Internet.  And for some of us, that time could be wasted if we are not careful.

    You need to watch where your time goes to ensure you're spending it efficiently and with the

    Continue Reading about 5 Tips for Finding Time for Social Media →

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    5 Ways to Promote Your Facebook Fan Page

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    Have you ever wondered, "How do I promote my Facebook fan page?" This article reveals 5 ways to use the power of Facebook to grow your fan base.

    Why Do You Need a Facebook Fan Page? You may ask, "Why do I even need a Facebook fan page?" Here's why: Facebook currently has an Alexa ranking of 2. They are the second most trafficked website next only to Google!

    This means your Facebook page will be indexed faster on Google and other search engines, so if you don't have a fan page, be sure to add one and promote it.

    Continue Reading about 5 Ways to Promote Your Facebook Fan Page →

    It Pays to Listen: Avaya’s $250K Twitter Sale

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    Avaya can hear you. Maybe you just praised the communications giant online – or took its name in vain. Whatever you said, it's on the company's radar.

    At a time when businesses are using social media to promote content and start discussions, Avaya has found that listening trumps talking.

    "We're listening to social media and responding," said Paul Dunay, Avaya's social media ringleader, who is global managing director of services and social media marketing.

    "There is no Tweet that goes unturned. No forum post that goes unturned where

    Continue Reading about It Pays to Listen: Avaya’s $250K Twitter Sale →

    Social Media Marketing World: The Conference You’ve Been Waiting For…

    Social Media Marketing World

    As a small business marketer, you can probably only pick one or two events to attend each year. Get back into the game with an unbeatable conference experience and expert training at Social Media Marketing World in sunny San Diego, California—from your friends at Social Media Examiner.

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    Interview with Technorati CEO, Richard Jalichandra (Video)

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    In this video I speak with Richard Jalichandra, the CEO of Technorati. When you hear the name Technorati, you probably think about Technorati.com—the world's largest blog search engine and directory, helping people find blog content and enabling bloggers to be discovered.

    But Technorati is also TechnoratiMedia.com—the largest ad network focusing on social media where businesses can purchase ads.

    Watch this video as Richard shares:

    How bloggers use Twitter and video to promote their blogs
    How bloggers can now publish their articles

    Continue Reading about Interview with Technorati CEO, Richard Jalichandra (Video) →

    Social Media Monitoring 101, How to Get Started

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    You've probably heard people talking about social media monitoring. It's wise to listen to conversations before you participate in them. Social media monitoring allows you to do just that.

    But many brand and marketing managers responsible for social media don't quite understand what social media monitoring is and why it's important. Here's a quick primer:
    Social Media Monitoring Is Listening
    Listening to online conversations is technically done without ears. Using search engine technology, social media monitoring tools scan the Internet

    Continue Reading about Social Media Monitoring 101, How to Get Started →

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    Social Marketing Trends

    The data you've been missing!

    Need a new plan? Find out how thousands of marketers plan to change their social marketing activities in our 14th annual Social Media Marketing Industry Report. This 40-page report reveals what marketers have planned for their organic social activities, video marketing, social ads, and more. Get this free report now and never miss another great article from Social Media Examiner.

    Enter your email to get
    our free report: