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social media case studiesWhen a gunman took three hostages at Discovery Communications headquarters (home of the Discovery Channel) on September 1, 2010, hundreds of news outlets reported the crisis.

Yet mainstream media was not the first to break the story. An employee inside the Silver Spring, Maryland facility took a photo of an armed law enforcement official using a mobile phone and posted it on Twitpic.

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social media toolsWant to create your own social network? Are you familiar with WordPress? From the makers of WordPress comes BuddyPress, a tool that will enable you to make your own social network.

While major social networks offer tremendous reach and millions of users, sometimes that scope can actually be distracting for certain interest groups that have a more narrow focus. BuddyPress is a great solution for groups that want to set up their own social network to concentrate interactions around a shared cause.

BuddyPress allows users the opportunity to create a social network with specific membership and publishing rules. These features make the BuddyPress platform useful for all sorts of organizations and groups.

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social media how toUnless you can get people to click your “Like” button, your Facebook strategy will be as limp and lifeless as Matt LeBlanc’s post-Friends career.

That’s because the vast majority of consumer Facebook interactions don’t occur on your fan page, but rather in the newsfeeds of your fans. In fact, research from Jeff Widman of Facebook fan page consultancy BrandGlue (and a presenter at Facebook Success Summit) estimates that 199 out of every 200 interactions (99.5%) come from the user’s wall (or newsfeeds). This means that almost nobody is coming back to your fan page after they visit it the first time.

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social media reviewsDo you remember the spoon-bending scene from the 1999 movie The Matrix?

It occurs the first time Neo goes to see the Oracle after he was rescued from the Matrix. In the Oracle’s waiting room, he sees two girls floating blocks above their heads and a young boy bending a spoon.

Young boy: “Do not try and bend the spoon. That’s impossible. Instead … only try to realize the truth.”

Neo: “What truth?”

Young boy: “It is not the spoon that bends, it is only yourself.

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