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Today is Christmas. This is perhaps the most celebrated holiday in the entire world.

Gift giving is core to the message of Christmas. For unto this world a child was born, a gift for all mankind who believe. If you celebrate this holiday, I want to wish you and yours a blessed Christmas.

Now to my question…

I’ve had a lot of time to think lately. Why?

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social media expert interviewIn this video I interview David Armano, Senior Vice President at Edelman Digital where he has worked with clients such as BlackBerry, eBay and MGM.

David explains why you need to become a social business before you can become a social brand. You’ll also find out where to start your social business planning and what to expect in the future.

Be sure to check out the takeaways below after you watch the video.

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social media how toThe key to a successful Facebook page is to make sure you have a plan. Specifically, it’s crucial that you have a strategy to build your fan base, experiment with promotional opportunities (including Facebook advertising) and customize your page to build brand awareness.

Although there’s a lot to consider when growing a successful Facebook page, the rewards of brand exposure, loyal fans and increased revenue are well worth your time and effort!

One way to streamline the time and resources that you put into your Facebook page is to assign a community manager. A community manager is an admin of your page who is responsible for managing the page and making sure it’s running smoothly. If you have multiple admins on your page, the community manager is ultimately responsible for managing them as well.

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social media viewpointsAt the Facebook f8 conference earlier this year, founder and CEO Mark Zuckerberg unveiled Open Graph as “the most transformative thing we’ve ever done for the web” and with that announcement, the disparate strands of the world wide web became more tightly woven.

At the time, and to my surprise, mention of Facebook Credits was minimal at best—but as more information becomes available, it’s my prediction that Facebook Credits will be the NEXT major step Facebook takes toward unifying the online experience from simple, social interactions to true social commerce (or when tied to Facebook commerce, labeled as fCommerce).

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