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social media expert interviewIn this video I interview Mari Smith, author of Facebook Marketing: An Hour a Day. Mari talks about the Brand of You and how to monetize your personality on social media.

You’ll discover the steps needed to build your own brand equity with social media, along with some great tips for both the self-employed and people who work for large companies.

Be sure to check out the takeaways below after you watch the video.

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social media how toAre you tapping the social media data stream? Inside that river of data lives great insight that can give your business an edge.

Social media allows you to match data generated by social interactions with individual’s preferences and general interests. This creates useful profiles that give marketers insight into how to tailor future offers and products to their customer base.

In this article I’ll show you five ways to use the data generated by your social network profiles—and those of your competitors—to expand your reach and sales.

#1: Listening Data

Nearly every social media plan tells you to begin by “listening,” but what are you listening for? Monitoring news related to your local business environment and industry can give you a sense of the conversation around your products or services, but social listening allows you to expand this information and make it more relevant.

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social media how toHave you thought about podcasting? Does the idea of having your own Internet radio show sound exciting?

Podcasting has taken on new steam in recent years. Many individuals, from well-known celebrities to people like you and I have had achieved great success with podcasting.

This article will show you precisely what you need to know.

Is There Money in Podcasting?

According to Wikipedia, “A podcast (or non-streamed webcast) is a series of digital media files (either audio or video) that are released episodically and often downloaded through web syndication.”

When it first started, podcasting was probably ahead of its time. Though it arrived on the scene years ago, there was a time when people thought that the format was dead. My, how things have changed.

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social media reviewsDoes your business have a blog? Are you looking to generate engaging comments and new daily visitors? If so, look no further.

This article showcases 10 top blogs in multiple markets. Follow their lead to take your blog from good to great. And if you don’t have a business blog yet, now’s the perfect time to get in the game!

Each of these successful blog examples has incorporated unique features that have attracted thousands of readers. The great news is that you don’t have to reinvent the wheel—just model the best. Take a look at these thriving blogs and apply the same success strategies to your own blog.

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