Do you publish videos on LinkedIn? Wondering how to target ads to people who watched your LinkedIn videos?
In this article, you'll learn how to run video retargeting campaigns on LinkedIn.
#1: Map Out Your LinkedIn Retargeting Ad Sequence
Simply put, video retargeting on LinkedIn is about running ads to people who have already seen one of your videos. LinkedIn lets you segment video audiences by what percentage of the video they watched. You can then run different ads to people who watched further in the video than those who dropped