Want to leverage the reputation of your company’s leadership on LinkedIn? Wondering what types of content your owner or CEO can write about?
In this article, we’ll explore how to position leaders to take advantage of LinkedIn.
Why Should Business Leaders Focus on LinkedIn?
A business leader or executive is the number one marketing asset any company has. When they speak on stage in front of an audience, people and marketing teams listen—they want to know more. Business leaders are also the number one salesperson in their company—they