Do you want to share content automatically?
There are tools you can use to automatically tweet your best content when your followers are most active and engaged.
In this article you’ll discover how to automatically schedule your tweets at optimal times.
Why Automate Twitter?
A great way to keep your posting schedule full is to automate Twitter. You can schedule your posts automatically when the engagement and potential reach are higher.
Listen to this article:
Keep in mind that only a small portion of your followers will see your content the first time you post it. That’s why it’s a good idea to share the same content more than once. With smart scheduling and automation, you can reshare your content without being a Twitter spammer.
This guide will help you schedule your best content when your followers are most engaged.
#1: Find Out When to Tweet With Tweriod
Before you start scheduling content on Twitter, take the time to analyze your followers’ activity. You want to find out when your audience is most active and engaged on Twitter. This is a necessary step to maximize engagement.
There are a number of analytics tools you can use to identify these peak periods. One free and easy-to-use tool is Tweriod. It shows you the intervals when your Twitter followers are most active.
To get started, go to Tweriod and sign up with your Twitter account. Note that the time zone is determined according to your Twitter profile’s settings, so make sure it’s correct.
After signing in, go to your dashboard and click on My Analysis to get a free premium analysis.
On the results page, you’ll see which time periods give you the most exposure on weekends and weekdays. For example, the Twitter account below has the most exposure on weekdays from 5 to 7 PM and 8 to 9 PM.
Get Expert Social Media Marketing Training from the Pros
Want to get ahead of the competition or learn how to diversify your strategy?
Learn from dozens of the industry's most trusted experts, rub elbows with other smart marketers, and take your marketing to the next level during this 3-day event in sunny San Diego, CA.CLICK TO LEARN MORE
On weekends, this account gets the most exposure from 5 to 6 PM and 8 to 10 PM.
On your dashboard, you can also see when your followers are online. The results below show that followers are active between the same time periods on weekdays and weekends.
Now you know the peak time periods for your followers on weekdays and weekends. In the next section you’ll discover how to schedule tweets for these periods.
#2: Set Up a Posting Schedule in Buffer
A scheduling tool like Buffer can save you a lot of time with your Twitter account. Here’s how to set up your own scheduling plan.
After you sign in with your Twitter account, click on the Schedule menu.
Make sure the time zone matches the settings of your Twitter account.
According to when your followers are most active, set up a posting schedule for weekdays and weekends. It’s up to you to decide how often you want to post content. You may want to experiment with different posting schedules to see what works best for you.
Buffer has a beta feature that will identify the best times to post during the day by analyzing your past 5,000 interactions (likes, favorites, clicks, etc.) and similar profiles in the same time zone. On the Schedule page, scroll down and click on the Try Our Optimal Timing Tool (Beta) link.
Experience Social Media Marketing World Without the Travel
Imagine learning from the world's top social marketing pros without ever leaving your home or office.
Attend Social Media Marketing World virtually with an On-Demand Ticket. Watch all the sessions, keynotes, and workshops when and where you want! You’ll walk away with real business-building ideas without having to deal with the stress or expense of travel.CLICK TO LEARN MORE
You can specify how many times you want to post per day, and the tool will calculate the optimal times for posting. Click on the Submit button.
Next, you’ll see a list of optimal times for you to post on Twitter, according to Buffer.
Pro tip: Revise these peak times regularly, since your audience changes over time. Focus on optimizing your posting schedule by using data from Twitter analytics and Buffer.
Before you move on to the next step, spend some time scheduling tweets. Here is a great guide to finding high-quality content to share on Twitter.
#3: Fill Your Buffer Queue Using IFTTT
IFTTT is a service that allows you to automate actions for different platforms. With IFTTT recipes, you can connect Buffer and your Twitter account.
Here’s how to create a recipe that automatically adds your tweets to Buffer. It creates a loop that results in an endless queue of your tweets.
Go to IFTTT’s website and sign up for a free account. After you login, click My Recipes.
Click on Create a Recipe.
Next, click on the word This and select Twitter as the trigger channel.
Select New Tweet by You as the trigger.
You can include retweets and replies, but for now, just focus on tweets. Click the Create Trigger button.
Next, click on That and select Buffer as the action channel. If needed, click Connect to authorize IFTTT to access your Buffer account.
Click Add to Buffer.
Now click Create Action.
Finally, customize the recipe title if you want and click Create Recipe.
You’ve now successfully connected your Twitter account with your Buffer account. When you post something on Twitter, it will automatically be rescheduled on Buffer.
Keep in mind that this recipe is not perfect. You may need to tweak a few things to make it work the way you want. For example, sometimes tweets may contain two links pointing to the same article. Or pictures attached to your posts may not be added automatically, so you’ll have to add them manually.
By following the steps in this article, you can identify what time periods your audience is most active and engaged so you know when to share your content. And with a simple IFTTT recipe, you can automatically reschedule the content you’ve tweeted in Buffer. You’ll never run out of content, and your Twitter schedule will be filled up.
What do you think? Have you tried any of these tactics to automate Twitter? What techniques work for you? Please share your thoughts in the comments below.
Experience The World's Largest Social Media Conference
Quality marketing training, actionable takeaways, and beneficial connections—that's just a fraction of what you can expect at Social Media Marketing World! Join thousands of smart marketers in sunny San Diego this spring and level up your marketing.
🔥 Sale ends Wednesday! 🔥