How Ford Uses Social Media to Improve Its Brand (Video)

In this interview I talk with Scott Monty—head of social media for Ford Motor Company—and the man in charge of Ford's social media presence and initiatives like TheFordStory.com.

When you think of Ford, you might think “old American car company.” However, under the direction of Scott Monty, Ford has become one of the leading big businesses in America using social media to connect directly with consumers. And it certainly seems that Ford is on the right track to success, recently reporting 1 billion dollars in profit!

Which AI Moves Actually Matter?

That's what every marketer is wrestling with now. New AI strategies, new tools, new takes every week — but no clarity. Most marketers and business owners are trying to figure out AI alone.

The AI Business Society is your trusted guide. Get expert-led training you can put to work immediately. Plus a community of marketers sharing what's actually working.

I'M READY FOR REAL AI RESULTS

In this video, you'll learn how Ford uses TweetUps to help Ford executives connect with customers across America and how Ford is humanizing its brand. Scott also provides advice to other businesses that are looking to capitalize on social media. Scott also has a little fun, as you'll see…

VIEW VIDEO HERE NOW:

What did you think about the video? How has your opinion of Ford changed in recent years?

Discover Proven Marketing Strategies and Tips

Want to go even deeper with your marketing? Check out the Social Media Marketing Podcast! Publishing weekly since 2012, the Social Media Marketing Podcast helps you navigate the constantly changing marketing jungle, with expert interviews from marketing pros.

But don’t let the name fool you. This show is about a lot more than just social media marketing. With over 650 episodes and millions of downloads each year, this show has been a trusted source for marketers for well over a decade.

CHECK OUT THE SOCIAL MEDIA MARKETING PODCAST NOW