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    How Ford Uses Social Media to Improve Its Brand (Video)

    by Michael Stelzner / November 4, 2009

    In this interview I talk with Scott Monty—head of social media for Ford Motor Company—and the man in charge of Ford's social media presence and initiatives like TheFordStory.com.

    When you think of Ford, you might think “old American car company.” However, under the direction of Scott Monty, Ford has become one of the leading big businesses in America using social media to connect directly with consumers. And it certainly seems that Ford is on the right track to success, recently reporting 1 billion dollars in profit!

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    In this video, you'll learn how Ford uses TweetUps to help Ford executives connect with customers across America and how Ford is humanizing its brand. Scott also provides advice to other businesses that are looking to capitalize on social media. Scott also has a little fun, as you'll see…

    VIEW VIDEO HERE NOW:

    What did you think about the video? How has your opinion of Ford changed in recent years?

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    Tags: Social Media Strategy

    About the authorMichael Stelzner

    Michael Stelzner is the founder of Social Media Examiner and the Social Media Marketing Society. He's host of the Social Media Marketing Podcast, the Web3 Business Podcast, and he's founder of the Social Media Marketing Society. He also authored the books Launch and Writing White Papers.
    Other posts by Michael Stelzner »

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