On this week's Social Media Marketing Talk Show, we explore Facebook Groups admin tools and updates. Our special guest this week is Holly Homer.
Tune In to the Social Media Marketing Talk Show
To watch our latest episode from Friday, August 31, 2018, click on the green “Watch replay” button below and sign in or register.
For this week's top stories, you'll find timestamps below that allow you to fast-forward in the replay above.
Over the past year, Facebook has steadily rolled out several new features and tools to help group admins build their communities. These updates include enhanced admin resources and support, subscription and mentorship programs, and social learning tools. Facebook also added new member profiles and badges and rolled out Watch Party to all groups to make it easier for members to connect, discover things in common, and share experiences with one another. Here are the new Facebook Groups tools and features discovered this week:
Attention Agency Owners, Brand Marketers, and Consultants
Introducing the Marketing Agency Show–our newest podcast designed to explore the struggles of agency marketers.
Join show host and agency owner, Brooke Sellas, as she interviews agency marketers and digs deep into their biggest challenges. Explore topics like navigating rough economic times, leveraging AI, service diversification, client acquisition, and much more.
Just pull up your favorite podcast app, search for Marketing Agency Show and start listening. Or click the button below for more information.
Facebook Adds Option to Pixel Group: Facebook expanded Group Insights and will now allow brands and admins to link their existing Facebook ad pixel to their Facebook groups. This update allows marketers to track user growth, activity, and engagement with their websites and can help justify leveraging Groups as an advertising avenue. Digiday notes that Facebook is limiting access to the pixel to groups with 250 or more members. (8:30)
Facebook is limiting access to the pixel only to groups with 250 or more members. https://t.co/IxFcaTWHh3
— Digiday (@Digiday) August 27, 2018
Facebook Allows Group Admins to Pin Comments: In its ongoing efforts to help admins grow and manage communities on Facebook, the company appears to be testing the ability to pin comments in conversation threads in groups. This possible new feature was shared by Matt Navarra. (15:55)
Facebook now lets Group admins pin comments pic.twitter.com/VNM8jE3y7S
— Matt Navarra (@MattNavarra) August 22, 2018
Social Media Marketing World Comes to YOU!
If you couldn't get to Social Media Marketing World in 2024, we have great news. The conference can come to you.
There is still time to grab an On-Demand ticket and get recordings of all of the amazing content! That’s full access to recordings of every keynote, workshop, and session—the ones people travel thousands of miles to see. Don't wait. Get your On-Demand ticket and make 2024 your best year yet!YES, I WANT THE RECORDINGS
Facebook Experiments With Conversation Starter Badge in Groups: Facebook appears to be experimenting with new merit badges for Groups. Users have spotted Conversation Starter badges, which highlight users and admins who are “constantly creating meaningful discussions with their posts.” (20:22)
3 Days of World-Class Training—Zero Travel!
Travel to Social Media Marketing World off the table? Get all of the great content at a fraction of the price with an On-Demand ticket.
That’s full access to recordings of every keynote, workshop, and session—the ones people travel thousands of miles to see. Don't wait. Get your On-Demand ticket and enjoy actionable content that you can watch anytime, anywhere.