by 
Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.
On this week’s Social Media Marketing Talk Show, we explore Facebook Groups admin tools and updates. Our special guest this week is Holly Homer.
Tune In to the Social Media Marketing Talk Show
To watch our latest episode from Friday, August 31, 2018, click on the green “Watch replay” button below and sign in or register.
Listen now or find the Social Media Marketing Talk Show podcast on iTunes/Apple Podcast, Android, Google Play, Stitcher, and RSS.
.
For this week’s top stories, you’ll find timestamps below that allow you to fast-forward in the replay above.
Over the past year, Facebook has steadily rolled out several new features and tools to help group admins build their communities. These updates include enhanced admin resources and support, subscription and mentorship programs, and social learning tools. Facebook also added new member profiles and badges and rolled out Watch Party to all groups to make it easier for members to connect, discover things in common, and share experiences with one another. Here are the new Facebook Groups tools and features discovered this week:
Lead the Social Charge Instead of Playing Catch Up
Sick of wondering “What now?” everytime a social platform changes or the market shifts?
Get a look at where the social media marketing industry is headed—before it happens—with insightful trends analysis delivered weekly.
Let the Social Strategy Club be your secret competitive advantage.
CLICK TO LEARN MOREFacebook Adds Option to Pixel Group: Facebook expanded Group Insights and will now allow brands and admins to link their existing Facebook ad pixel to their Facebook groups. This update allows marketers to track user growth, activity, and engagement with their websites and can help justify leveraging Groups as an advertising avenue. Digiday notes that Facebook is limiting access to the pixel to groups with 250 or more members. (8:30)
Facebook is limiting access to the pixel only to groups with 250 or more members. https://t.co/IxFcaTWHh3
— Digiday (@Digiday) August 27, 2018
Facebook Allows Group Admins to Pin Comments: In its ongoing efforts to help admins grow and manage communities on Facebook, the company appears to be testing the ability to pin comments in conversation threads in groups. This possible new feature was shared by Matt Navarra. (15:55)
Facebook now lets Group admins pin comments pic.twitter.com/VNM8jE3y7S
— Matt Navarra (@MattNavarra) August 22, 2018
Get Expert Social Media Marketing Training from the Pros
Want to get ahead of the competition or learn how to diversify your strategy?
Learn from dozens of the industry's most trusted experts, rub elbows with other smart marketers, and take your marketing to the next level during this 3-day event in sunny San Diego, CA.
CLICK TO LEARN MORE
Facebook Experiments With Conversation Starter Badge in Groups: Facebook appears to be experimenting with new merit badges for Groups. Users have spotted Conversation Starter badges, which highlight users and admins who are “constantly creating meaningful discussions with their posts.” (20:22)
Want to catch our next show live? Click here to subscribe or add our show to your calendar.
Experience The World's Largest Social Media Conference
Quality marketing training, actionable takeaways, and beneficial connections—that's just a fraction of what you can expect at Social Media Marketing World! Join thousands of smart marketers in sunny San Diego this spring and level up your marketing.
🔥 Sale ends Wednesday! 🔥
