With more than 100 million users and counting, LinkedIn is a flourishing social media platform for business professionals worldwide.
That's great news for B2B marketers, because LinkedIn is much more than just a bunch of résumés.
LinkedIn advertising is a huge opportunity for lead generation for B2B companies. Business messages are well-received in LinkedIn's professionally focused environment.
In addition, LinkedIn lets marketers target ads to users by important B2B demographics such as job title or industry or even focusing on
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