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    • Social Media Marketing WorldImprove your strategy & find your next big ideas—April 28-30DISCOVER WHAT YOU'VE BEEN MISSING

    Category: How To

    How to Improve Your Facebook Sidebar Ads: 6 Tips to More Clicks

    Are you using Facebook sidebar ads?

    Are you getting the results you want?

    The kinds of images and text you use in your Facebook ads impact your audience's response.

    In this article you'll discover what makes people more likely to click on your Facebook sidebar ads.
    Designing Click-Worthy Ads
    Facebook sidebar ads are pretty small (at least for now). Each one allows for 90 characters in the headline and displays at 100 pixels wide x 72 pixels tall.

    Continue Reading about How to Improve Your Facebook Sidebar Ads: 6 Tips to More Clicks →

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    6 Ways to Get More Pinterest Followers

    Do you want more Pinterest followers?

    Have you optimized your profile, website and images for maximum exposure?

    A strong Pinterest community tells others you're a trusted source of inspiration.

    In this article you'll discover six simple ways to quickly increase your number of Pinterest followers.
    #1: Verify Your Pinterest Profile
    A verified Pinterest account is an important step in building your following. It's fairly easy to do and instills trust because it confirms your account is the real deal, not a knockoff. In turn, that makes

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    How to Use Behavioral Triggers to Spur Social Media Actions

    Did you know using facts and figures instead of images can lower interaction?

    Do you appeal to your audience's emotions to drive sales?

    Our brains are hardwired to base decisions on emotion and familiarity.

    In this article I'll show you four ways you can use behavorial triggers to get more out of your social media marketing.
    Visual and Emotional Content Inspire Action
    As a marketer, your job is to drive behavior in others--whether it be a click, like or purchase.

    It can be a challenge to know how to inspire those actions, but a

    Continue Reading about How to Use Behavioral Triggers to Spur Social Media Actions →

    How to Use Photos to Boost Social Chatter

    Are people sharing photos and talking about your business?

    Do you need to breathe new life into your word-of-mouth tactics?

    You don't have to create elaborate campaigns to drive visibility for your business.

    In this article you'll discover four ways to make customers want to take and share pictures related to your brand.
    Why Photos Work for Social Chatter
    No one leaves the house without their smartphone. Documenting our every action is woven into our daily routines and photos are the easiest way to do that.

    And yet I'm constantly

    Continue Reading about How to Use Photos to Boost Social Chatter →

    How to Use Twitter Tailored Audiences

    Do you use Twitter to market your product or service?

    Do you want to focus your marketing to reach specific Twitter users with Twitter ads?

    Twitter tailored audiences let you target people based on previous engagement with your website or content.

    In this article you'll discover how tailored audiences can put your Twitter ads in front of people who've already shown an interest in your business.
    Using Twitter Tailored Audiences
    In order for your company to take full advantage of tailored audiences, you need an Ad Partner account and a

    Continue Reading about How to Use Twitter Tailored Audiences →

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