Do you feel like your Facebook ads are suddenly wasting money, but you canât pinpoint why? Are you looking for a way to adapt your strategy to Metaâs latest AI-driven algorithm changes without guessing what works?
In this article, youâll discover how to navigate the new Andromeda algorithm and use a specific creative strategy to lower your costs.
Understanding Meta's Andromeda Algorithm
In late 2024, Meta introduced a completely new algorithm dubbed Andromeda, effectively replacing the old targeting systems advertisers relied on for
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